speedo - swim wear brand

1. SPEEDO
LEADING SWIMWEAR MARKET IN THE WORLD
Batch D – students

2. Speedo as a Fashion Brand
One of the brand strategies of Speedo was to
establish itself as a fashion brand. According to
analysts, though technology was a priority for
Speedo in designing its swimsuits, fashion was also a
key element...

3. Distribution
 The biggest markets for Speedo were the US and
Japan.
 Apparel firm Warnaco was the exclusive licensee
for Speedo swimwear in North America.
 Speedo was sold in over 11,000 retail and high-
end stores in North America as of 200

4. Competitors
General swimwear was a competitive
market segment with several specialist
swimwear manufacturers as well as
sportswear companies extending their
lines to customers...

5. Challenges
When Speedo-sponsored athletes began setting a
number of world records wearing the LZR Racer, a
controversy erupted as several rival companies and
national delegations protested against its use in
swimming competitions...

6. Exhibits
 Exhibit I: Pentland Group
 Exhibit II: Timeline of Speedo
 Exhibit III: Global Swimwear Market
 Exhibit IV: Speedo LZR Racer
 Exhibit V: Swimming Athletes sponsored by Speedo
 Exhibit VI: Competitors of Speedo in the Performance
Swimwear Market

7. THANK YOU