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Strategic Meeting Management Programs Meeting Planning   Made Simple
Today’s Agenda ,[object Object],[object Object],[object Object]
Knock, Knock ,[object Object],[object Object],[object Object],[object Object],[object Object],Who’s there?
The Problem ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Meetings Management: Definitions ,[object Object],“ SMM concentrates on meeting and event-related processes, spend, volumes, standards and suppliers to achieve  quantitative cost-savings, superior service  and effective  risk mitigation.” NBTA Groups and Meetings Committee AKA: “Meeting Consolidation” The consolidation of meeting and/or event planning into a centralized, organization-wide, process.
The Objectives of SMM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where did SMM Start?  In Travel Travel Department THEN NOW Meeting Planning Department
Where did SMM Start? In 3 Industries Pharmaceutical Financial Technology THEN NOW Companies of all kinds
Sharing Some Numbers – Making the Case The missing pieces of a larger puzzle   80% of meetings are usually not tracked and managed The Hidden  Spend 60% of annual air volume or 0.5 % – 1% of annual sales volume Average Company Meeting Spend Estimated Organizations can save up to 20 % (estimated)  of meeting related direct cost
Meetings Management: Savings Analysis Aberdeen Group, 2008
Key Reasons to Implement a Strategic Meetings Management Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons Continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMMP Foundation There’s not just one way…does not have to be all or nothing strategy: Small businesses can adopt SMMP piecemeal
Implementation of a Strategic Meeting Management Program
Key Components   ,[object Object],[object Object],Registration Gain knowledge of event in advance to measure support of company / department objectives.  Require approval and registration in advance of the start of logistical planning.  Acquire tracking number so all through process knows approval has been made.
Components continued… Sourcing/Procurement Hotel/Destination selection, negotiation and contracting process risk management Acquisition / Purchasing   Limit the methods for meeting related expenses Increase the organizations ability to scrutinize expenditures associated with meetings. Planning / Execution Implement technologies to streamline planning and execution Data Analysis / Reporting Collection of meeting data to compare with planned outcome performance. Formulate possible performance metrics to compare against in future such as F&B budget, cost per attendee, etc.
Technology! Bringing it all together
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ron Puglisi Vice President of Global Accounts  ConferenceDirect 512-965-4160 [email_address]

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Strategic Meeting Management Presentation 2009

  • 1. Strategic Meeting Management Programs Meeting Planning Made Simple
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Where did SMM Start? In Travel Travel Department THEN NOW Meeting Planning Department
  • 8. Where did SMM Start? In 3 Industries Pharmaceutical Financial Technology THEN NOW Companies of all kinds
  • 9. Sharing Some Numbers – Making the Case The missing pieces of a larger puzzle 80% of meetings are usually not tracked and managed The Hidden Spend 60% of annual air volume or 0.5 % – 1% of annual sales volume Average Company Meeting Spend Estimated Organizations can save up to 20 % (estimated) of meeting related direct cost
  • 10. Meetings Management: Savings Analysis Aberdeen Group, 2008
  • 11.
  • 12.
  • 13. SMMP Foundation There’s not just one way…does not have to be all or nothing strategy: Small businesses can adopt SMMP piecemeal
  • 14. Implementation of a Strategic Meeting Management Program
  • 15.
  • 16. Components continued… Sourcing/Procurement Hotel/Destination selection, negotiation and contracting process risk management Acquisition / Purchasing Limit the methods for meeting related expenses Increase the organizations ability to scrutinize expenditures associated with meetings. Planning / Execution Implement technologies to streamline planning and execution Data Analysis / Reporting Collection of meeting data to compare with planned outcome performance. Formulate possible performance metrics to compare against in future such as F&B budget, cost per attendee, etc.
  • 17. Technology! Bringing it all together
  • 18.
  • 19.
  • 20. Ron Puglisi Vice President of Global Accounts ConferenceDirect 512-965-4160 [email_address]