1. Why
Business Coaches
Should Use Social Media
to win assignments &
generate word-of-mouth awareness

2. Top 5 Reasons
Why Should You Use Social Media
1. It’s not a fad. It’s here to stay.
2. Social Media affects Search Engine
Optimization.
3. When you publish relevant content, it
positions you as an expert.
4. It helps build “word-of-mouth awareness”
for your business.
5. You must practice what you preach.
Social Media is essential for your clients and
it’s essential for YOUR business too.

3. What are you afraid of?
 It’s a waste of time / It’s a huge “time suck”
 What if someone says something bad?
 You don’t know where to start?
 You aren’t motivated to “keep at it”
 You don’t want to give away your
intellectual capital or “secrets”

4. We GET it.
 Been there, done that.
 Social Media is overwhelming
(even for the experts!)
 There is a LOT of information to stay current.
Which is why getting up-to-speed
fast is so essential.

5. Stop Making Excuses
 You don’t have enough time.
Yes, you do. You have marketing time.
Make time. We’ll help you.
 You’re scared of making a fool out of
yourself.
We’re all in the same paddling pool.
People want you to be “authentic”.
They appreciate those who admit they
make mistakes.

6. More Excuses…
 You don’t have anything NEW to say
Yes, you do. No one has heard what you
have to say from your perspective
 You don’t know where to start or go next.
This is what we do best. We’ll give you a
laser-focused approach to giving you only
what you need.

7. What PUNCH!media will …
Work with you in a collaborative approach.
Help you learn how to properly use the Social
Media tools that align with your
overarching strategy.
Find ways for you share the right message at
the right time to the right audience.

8. Step by Step…what to expect
1. Assess where you are and where you want
to go by aligning with your
strategy/marketing plan.
2. Help you develop your presence based on
your individual needs.
3. Provide you with an action-plan for a step-
by-step approach to creating or
enhancing your Social Media presence.

9. Content Strategy
 Blogging
 Video-blogging
 Status Updates
 E-newsletters
 And more……
Guiding you on:
 What to write about?
 How to get more visibility for your posts?
 Ensuring your communication is a two-way street.
 How to integrate across all platforms.
 Top tools to assist with time-management.

10. THE Business Networking Site
Your target audience are business people.
One of the first Social Media
tools to start with should be:

11. What We Teach about LinkedIn
 How to get to a rock-solid presence so you “get
found” and receive in-bound leads
 How to stay “top-of-mind” by promoting yourself
and your business through strong status updates.
 Powerful prospecting and partnering - turning cold
calls into warm introductions.
 How to create a strong Company Page and
presence.

12. Next Steps
 Think about what makes you unique - what
is your unique selling proposition?
 What kinds of content could you write
about?
 Familiarize yourself with LinkedIn
 Contact me for next steps to ramp up your
presence and win assignments.

13. Connect with me!
www.facebook.com/punchmediadotca
www.twitter.com/punchmediadotca
http://ca.linkedin.com/in/punchmedia
Leslie Hughes
www.punchmedia.ca
leslie@punchmedia.ca
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