Invisible app business how even an app with very few downloads can build a successful business

Invisible App Business:
How Even an App with
Very Few Downloads
Can Build a Successful
Business
Puneet Yamparala, App Entrepreneurs Association

Before you start,
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To
Getting 5,000+ Downloads
in 2 Days
Using Ninja Tactics
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Recently Jason Spero, from Google mentioned in
his presentation that developers need to look
beyond downloads to build their app businesses.

Carter Thomas, who is the king of reskinning
mentioned the same thing many months ago.

So what do they really mean by this?
How do you build a business without worrying
about downloads?

Current App Monetization Models

95% of the app developers currently make money
using one of the following strategies:

1. Monetizing with Ads – This is the most preferred
medium of monetizing an app for app
entrepreneurs. An app developer integrates …

… an Ad Network SDK in the app and then the app
entrepreneur is paid based on the number of views
the ads receive. The payment is usually for …

… every 1,000 views and referred to as CPM (Cost
Per Milli). The typical CPM rates which I have been
seeing range between $0.5 to $10.

2. Monetizing with In- App Purchases – In-App
purchases have very quickly turned into a
preferred medium to monetize the apps.

A lot of app developers release a free app and
limit the functionality, slow down progress or
show annoying ads in their free app.

If a user wants to get rid of these constraints or
annoyances, the user can make a payment inside
the app.

A well-implemented in-app purchase actually
works pretty well and can generate a decent
amount of revenue to the app entrepreneur.

3. Monetizing with Paid Apps – This strategy is losing its
appeal as more and more apps move towards in-app
purchases as their preferred strategy to monetize apps.

All the three strategies mentioned above work
decently well. But the issue with all the above
strategies is …

… that each one of the above strategies has a very
specific requirement to be successful.

Succeeding with Current App
Monetization Models

Let us take a look at what each monetization strategy
needs to be really successful.
•Ads – For an app entrepreneur to make serious
money with ads, the app needs to have been
downloaded at least 100,000 times.

Also just getting downloads is not good enough. Most
apps lose a majority of their users very quickly. They
have low retention and engagement metrics.

Since your revenues from ads depend on the number of
sessions, if your app loses users or has low engagement
then you are not going to make any money from your app.

• In-App Purchases – This type of monetization is the
most profitable but at the same time also the most
difficult to get right. This strategy also relies on …

… specific types of individuals to make money. The real
money through in-app purchases is made when a game
is able to acquire users who are referred to as “Whales”.

Whales are the people who spend large amounts
of money to purchase virtual currency to rapidly
progress through an app or a game.

The truth is that most app entrepreneurs are just
not sophisticated enough to identify the “whales”
and nurture them to make big money.

• Paid Apps – There is not much point discussing this
strategy, as it is widely known that the whole app store
is moving towards the freemium model where …

… app entrepreneurs are looking for alternate ways to
make money, rather than making money by charging
people for downloading the apps.

Enter the Invisible Way To Make Money
From Apps

Over the last 6 months I have helped about 234 app
entrepreneurs with their businesses. While helping all
these app entrepreneurs, one thing which …

… always stood out was that, it always felt a bit
weird that app entrepreneurs who had 10,000
downloads did not make much money.

I decided that this had to change and as a result started
working with a few other entrepreneurs to create a
business model which allowed app entrepreneurs with …

… even low number of downloads to make good
money. We call this model the
Invisible Business Model for Apps.

This business model basically makes it possible for app
entrepreneurs with even low download counts to make
some good money. The app entrepreneurs also do not
need to …

… worry about the ad networks, user engagement,
retention and a whole lot of other issues plaguing other
apps.
This business model is truly a game changer.

Personal Experience - I have personally applied this
to a shopping category app I launched recently.
This app is still in its first version and full of bugs.

So I haven’t yet started marketing this app very
actively. The app has just about 600 downloads.
The worst part is the app is …

… getting hammered in the reviews BUT I make
about $100 for every 40 downloads. I have
the opportunity …

… to make lots more from these same people even
AFTER they have uninstalled my app.

Free Guide to Invisible Business Model
For Apps

I have documented the complete Invisible
Business Model for Apps in the free guide which
can be accessed below.

In the guide I walk you through the 5 steps
involved in setting up complete business model.
>>>>> http://bit.ly/1ALnVXW<<<<<

For More App Business
Advice
App Entrepreneurs
Association
http://appentrepreneursassociation.co
m

Invisible app business how even an app with very few downloads can build a successful business

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Invisible app business how even an app with very few downloads can build a successful business