fmcg sector of india analysis and key insights

1. FMCG SECTOR

2. What is FMCG ?
FMCG goods are popularly known as consumer
packaged goods. Items in this category include all
consumables (other than groceries/pulses) people
buy at regular intervals. The most common in the list
are toilet soaps, detergents, shampoos, toothpastes
having products, shoe polish, packaged foodstuff,
and household accessories and extends to certain
electronic goods.

3. SIGNIFICANCE OF FMCG SECTOR
• Strong MNC presence.
• Intense competition between organized and
unorganized players.
• Easy availability of important raw materials.
• Cheaper labor cost.
• Large market.

4. FMCG MARKET SEGMENTATION

5. TRENDS
• Foreign Direct Investment- Foreign investments in this sector
have grown gradually to reach the current size
• Economic progress- is favorably influencing the FMCG sector.
Growth in FMCG sector majorly depends upon the
performance of the economy
• Rising advertising by FMCG companies- FMCG companies in
India have increased their expenditure on advertisement and
sales promotion by about 10% in 2014-2015 on account of
growing competition and in an effort to reach out to a wider
target audience
• Growing contribution from rural markets – The rural
contribution to overall FMCG revenue has gone up from 30%
five years ago to 33% now, on the back of increased
government focus and support to the rural segment in the
form of investments in rural infrastructure

6. TOP FMCG COMPANIES

7. MARKET SHARE OF COMPANIES

8. GROWTH DRIVERS OF INDIA’S FMCG
SECTOR

10. ANALYSIS OF
THE FMCG INDUSTRY

11. PROSPECTS
• As per the Boston Consulting Group (BCG), the Indian
FMCG market is valued at about US$ 185 billion or
about Rs 12.4 trillion. It has grown annually at about
12% per annum over the past decade
• India's organized FMCG space is expected to grow at
a pace of 14% YoY per annum for the next decade to
the size of US$ 220 billion to 240 billion.

12. EXPORT POTENTIAL
• India is recognized a cost-effective quality
manufacturing base in the world market.
• As Indian companies are going global, they
are focussing more on overseas markets such
as the US, the UK, the UAE, Sri Lanka,
Bangladesh, Thailand, Afghanistan, South
Africa and Mauritius either through exports or
the establishment of their own foreign
subsidiaries.

13. KEY POINTS
• Supply: Abundant supply through a distribution
network of over 8 m stores across the country.
Distribution networks are being strengthened in
the rural areas.
• Competition: Domestic unorganized players pose
competition. Domestic players also feel the
competitive pressures from large well established
MNCs.

14. SCOPE OF THE SECTOR
• Continuous growth in sales and profit lead to
right future
• Growth will be positive because of recent
development in technology.
• GST motivates FMCG sector and export as
well INDUSTRY.

15. TOTAL SALES TURNOVER
NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12
MARICO LTD 4954.5 4689.45 3689.18 3409.9 2966.71
DABUR INDIA LTD 8543.13 7906.37 7134.75 6222.48 5347.07
HINDUSTAN UNILEVER LTD 35637.45 33903.14 30797.15 28487.26 24506.4
GODREJ CONSUMER PRODUCTS LTD 9274.03 8549.5 7822.94 6624.41 4986.61
PROCTER AND GAMBLE 2555.37 2359.9 2067.3 1698.58 1303.84
TOTAL 60964.48 57408.36 51511.32 46442.63 39110.63
IN CRORES OF RUPEES

16. GRAPHICAL REPRESENTATION OF
TOTAL SALES
0
20000
40000
60000
80000
100000
120000
140000
Jan/12 Jan/13 Jan/14 Jan/15 Jan/16
TOTAL
PROCTER AND GAMBLE
GODREJ CONSUMER PRODUCTS LTD
HINDUSTAN UNILEVER LTD
DABUR INDIA LTD
MARICO LTD
IN CRORES OF RUPEES

17. CURRENT ASSETS
NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12
MARICO LTD 1,094.20 1,019.11 941.36 854.86 663.34
DABUR INDIA LTD 1,090.41 1,013.33 1,178.79 1,074.46 1,014.03
HINDUSTAN UNILEVER LTD 7,048.48 6,549.46 6,486.95 5,603.21 5,520.54
GODREJ CONSUMER PRODUCTS LTD 982.34 1,127.81 838.09 1,119.05 896.94
PROCTER AND GAMBLE 1,351.97 851.59 473.65 365.8 322.79
TOTAL 11567.4 10561.3 9918.84 9017.38 8417.64
IN CRORES OF RUPEES

18. GRAPHICAL REPRESENTATION OF
CURRENT ASSETS
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
Jan/12 Jan/13 Jan/14 Jan/15 Jan/16
TOTAL
PROCTER AND GAMBLE
GODREJ CONSUMER PRODUCTS LTD
HINDUSTAN UNILEVER LTD
DABUR INDIA LTD
MARICO LTD
IN CRORES OF RUPEES

19. TOTAL ASSETS
NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12
MARICO LTD 2454.7 2275 2079.53 2899.96 1995.27
DABUR INDIA LTD 5023.82 4152.07 3420.9 3307.56 2993.96
HINDUSTAN UNILEVER LTD 5630.24 5263.91 4874.39 4103.31 4705.35
GODREJ CONSUMER PRODUCTS LTD 8107.75 7216.32 6402.74 6006.17 4798.52
PROCTER AND GAMBLE 1514.78 1232.01 1005.84 808.11 699.6
TOTAL 22731.29 20139.31 17783.4 17125.11 15192.7
IN CRORES OF RUPEES

20. CURRENT LIABILITIES
NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12
MARICO LTD 2454.7 791.81 835.72 733.82 565.75
DABUR INDIA LTD 1796.06 1726.39 1647.21 1209 1036.54
HINDUSTAN UNILEVER LTD 6904.1 6735.52 7032.36 6217.99 5605.68
GODREJ CONSUMER PRODUCTS LTD 2011.59 1869.34 1887.23 1652.32 1165.34
PROCTER AND GAMBLE 437.67 471.43 304.04 300.5 320.27
TOTAL 13604.12 11594.49 11706.56 10113.63 8693.58
IN CRORES OF RUPEES

21. TOTAL TAX PAID
NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12
MARICO LTD 2454.7 236.77 190.48 146.19 78.25
DABUR INDIA LTD 301.79 250.89 219.08 182.63 146.38
HINDUSTAN UNILEVER LTD 1852.48 1944 1259.44 1226.66 821.54
GODREJ CONSUMER PRODUCTS LTD 317.1 272.29 210.37 179.18 226.05
PROCTER AND GAMBLE 213.36 154.67 158.3 82.98 41.73
TOTAL 5139.43 2858.62 2037.67 1817.64 1313.95
IN CRORES OF RUPEES

22. PROFIT AFTER TAX
NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12
MARICO LTD 2454.7 584.88 504.1 405.69 322.06
DABUR INDIA LTD 1255.45 1068.47 916.45 765.79 644.11
HINDUSTAN UNILEVER LTD 4094.08 4375.51 3955.74 3839.37 2800.14
GODREJ CONSUMER PRODUCTS LTD 1158.89 976.43 819.3 845.43 751.24
PROCTER AND GAMBLE 423.18 346.14 302.02 203.22 181.29
TOTAL 9386.3 7351.43 6497.61 6059.5 4698.84
IN CRORES OF RUPEES

23. TOTAL EXPENSES
NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12
MARICO LTD 4068.04 4114.11 3099.76 3017.7 2597.91
DABUR INDIA LTD 4675.02 4525.03 4056.77 3569.14 3160.11
HINDUSTAN UNILEVER LTD 26170.14 25539.1 23710.25 21837.59 18696.3
GODREJ CONSUMER PRODUCTS LTD 7546.94 7101.98 6641.32 5579.51 4141.03
PROCTER AND GAMBLE 1890.4 1850.61 1625.37 1469.61 1113.87
TOTAL 44350.54 43130.83 39133.47 35473.55 29709.22
IN CRORES OF RUPEES