Trending Digital Topics: Geofencing, AI, Predictive Analytics & Content Monetization
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If you want to know what's coming, and what you need to do when it comes to digital trends, this will help. Originally presented at a featured speaker engagement for the Central Florida Association of Black Journalists (CFABJ), Orlando, Florida.
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Trending Digital Topics: Geofencing, AI, Predictive Analytics & Content Monetization
- 1. TRENDING TOPICS IN THE DIGITAL WORLD Presented By RC Williams, Co-Founder 2.11.2017
- 2. HERE’S WHAT WE’LL COVER WHAT THE TOP TRENDS ARE AND THEIR DEFINITIONS EXAMPLES IN ACTION WHAT THEY MEAN FOR YOU THINGS TO DO
- 4. “GEOFENCING” IS A CUTTING EDGE TECHNOLOGY THAT ALLOWS FOR MARKETING TO POTENTIAL CUSTOMERS IN A “VIRTUALLY FENCED” AREA WITH A TARGETED MESSAGE.
- 5. YOU’VE SEEN THIS, BUT PROBABLY DIDN’T REALIZE IT
- 6. IN ACTION
- 7. WHAT DOES IT MEAN? MOBILE AD SPENDING WILL GROW FROM $33 BILLION TO $72 BILLION OVER THE NEXT 4 YEARS LOCATION TARGETED MOBILE AD SPENDING WILL GROW FROM $12.4 BILLION TO $32.4 BILLION OVER THE NEXT 4 YEARS SOURCE: BIA/KELSEY
- 8. ARTIFICIAL INTELLIGENCE WHAT IS IT???
- 9. “THE CAPABILITY OF A MACHINE TO IMITATE INTELLIGENT HUMAN BEHAVIOR.” –MERRIAM-WEBSTER
- 10. YOU’VE SEEN THIS, BUT PROBABLY DIDN’T REALIZE IT
- 11. IN ACTION
- 12. WHAT DOES IT MEAN? THIS IS SCIENCE FACT
- 13. PREDICTIVE ANALYTICS WHAT IS IT???
- 14. “THE ABILTY TO CREATE ADS, POSTS, ETC, AND/OR TO DELIVER THE IDEAL MESSAGE AT THE RIGHT TIME.”
- 15. YOU’VE SEEN THIS, BUT PROBABLY DIDN’T REALIZE IT
- 16. IN ACTION HUDREDS OF ADS ARE DYNAMICALLY GENERATED FROM A FEW PIECES OF INFO CAR DEALER: IF SOMEONE POSTS “JUST GOT IN A WRECK, NEED A NEW CAR,” A RELEVENT AD FOR YOUR CAR DEALERSHIP WILL BE SERVED TO THEM
- 17. WHAT DOES IT MEAN? A 7.8 BILLION DOLLAR MARKET BY 2020 – ZION RESEARCH
- 18. CONTENT MONETIZATION WHAT IS IT???
- 19. OPPORTUNITY!!!
- 20. BRANDED CONTENT BACK TO THE FUTURE
- 21. TURNER BROADCASTING DOUBLES DOWN SO SHOULD YOU $100M TO EXPAND $15M INVESTMENT ROUND PETE CASHMORE. MASHABLE CEO
- 22. THINGS TO DO
- 23. THINGS TO DO 1.BE A CONTRARIAN 2.READ BETWEEN THE LINES 3.BECOME “THE HABIT” 4.BE REAL 5.BONUS: USE US!
- 24. THANK YOU! QUESTIONS & ANSWERS WWW.RCWSPEAKS.COM WWW.DASETHOS.COM
Notas del editor
- TRENDING TOPICS IN THE DIGITAL WORLD GEOFENCING/GEO-LOCATION ARTIFICIAL INTELLEGENCE (AI) SOCIAL MEDIA ADVERTISING W/ SOCIAL SIGNALS STREAMING MEDIA & MONETIZATION
- WHAT WE’LL COVER WHAT THE TOP TRENDS ARE AND THEIR DEFINITIONS EXAMPLES IN ACTION WHAT THEY MEAN FOR YOU THINGS TO DO
- GEOFENCING WHAT IS IT?
- GEOFENCING IS A CUTTING EDGE TECHNOLOGY THAT ALLOWS FOR MARKETING TO POTENTIAL CUSTOMERS IN A VIRTUALLY FENCED AREA WITH A TARGETED MESSAGE.
- YOU’VE SEEN THIS, BUT PROBABLY DIDN’T REALIZE IT HIGHLY TARGETED HIGHLY CUSTOMZED TIMELY YOUR PHONE IS A “PREDICTIVE DEVICE” IT SHOWS YOUR “DAILY HABIT” ADVERTISERS KEY ON THIS
- THIS EXAMPLE WILL SHOW YOU VIDEO, LOCATION AND CLICK TO CALL FUNCTIONS.
- THE NUMBERS MOBILE AD SPENDING WILL GROW FROM $33 BILLION TO $72 BILLION OVER THE NEXT 4 YEARS LOCATION TARGETED MOBILE AD SPENDING WILL GROW FROM $12.4 BILLION TO $32.4 BILLION OVER THE NEXT 4 YEARS HOW WILL YOU TAKE ADVANTAGE OF THIS?
- ARTIFICIAL INTELLIGENCE WHAT IS IT?
- A.I. IS THE CAPABILITY OF A MACHINE TO IMITATE HUMAN BEHAVIOR.
- YOU’VE SEEN THIS, BUT PROBABLY DIDN’T REALIZE IT HUMAN LEVEL INTERACTION NO WAIT TIMES 24/7 – NO BREAKS LESS FRICTION, DO EVERYTHING IN ONE PLACE “BECOMES HABIT”
- A.I. IS ALREADY REPLACING A NUMBER OF FUNCTIONS, INCLUDING WRITING ARTICLES.
- THE NUMBERS WEF SEES FULL IOT AND 3D BY 2022 IMPLANTS/SUPER COMPUTER IN POCK, HUMAN HEALTH 3D BT 2023/24 SELF AWARE A/I BY 2026
- PREDICTIVE ANALYTICS WHAT IS IT?
- THE ABILITY TO CREATE ADS, POSTS, ETC AND/OR TO DELIVER THE IDEAL MESSAGE AT THE RIGHT TIME.
- YOU’VE SEEN THIS, BUT PROBABLY DIDN’T REALIZE IT YOUR TV EMITS A TONE TO YOUR PHONE BASED ON WHAT IS ON, A RELEVANT AD CAN BE SERVED TO YOUR PHONE ANSWERS THE QUESTION “HOW DID THEY KNOW I WAS THINKING THAT” NOW ON SOCIAL MEDIA
- WITH A FEW PIECES OF INFO, WE CAN DYNAMICALLY GENERATE HUNDREDS OF DIFFERENT ADS.
- THE NUMBERS PD IS PERDICTED TO BE A 7.8 TO 9B PER YEAR BY 2020.
- CONTENT MONETIZATION V3 WHAT IS IT?
- NATIVE. MOBILE, SOCIAL AND DESKTOP VIDEO WILL LEAD THE WAY EVEN THE MOST SUCCESSFUL SITES ARE DEALING WITH CHANGE ESTIMATE $204B TO BE SPENT IN DIGIAL ADS BY 2018. 41% OF THAT IN THE US ($83 BILLION)
- FITS SEAMLESSLY, FLOWS FREELY, BUILDS TRUST HAS BEEN AROUND FOR SINCE THE 1930’S IN THE U.S. THE CONTENT DELIVERS THE SPONSOR MESSAGE, MOST RELEVANT TO THE USER. HIGHER CPM
- SURGE IN DIGITAL MEDIA INVESTMENTS BY TV NETWORKS TURNER BROADCASTING DOUBLES DOWN $100M INVESTMENT IN BR OVER THE NEXT 3 YEARS SPENT $175M+ ON BR IN 2012 LED RECENT INVESTMENT ROUND IN MASHABLE ($15M) DISNEY IN VICE MEDIA, COMCAST IN VOX & BUZZFEED
- CONTENT MONETIZATION V3 WHAT IS IT?
- THINGS TO DO BE A CONTRARIAN Contrarian READ BETWEEN THE LINES BECOME “THE HABIT” BE REAL BONUS: USE US!
- THINGS TO DO BE A CONTRARIAN Contrarian READ BETWEEN THE LINES BECOME “THE HABIT” BE REAL BONUS: USE US!