Brand awareness results in better recall whenever a customer searches online for a certain product or service. In some cases, people will still buy a particular item simply because they are familiar with it, even if it is pricier than a competitor’s product. Building this type of loyalty takes time, strategic marketing, and a clear understanding of branding and target market.
Brand Awareness and Conversion Rate: The Link Between the Two
1. Brand Awareness and
Conversion Rate:
The Link Between the Two
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2. Brand awareness results in better recall whenever a customer searches online for a
certain product or service. In some cases, people will still buy a particular item simply
because they are familiar with it, even if it is pricier than a competitor’s product.
Building this type of loyalty takes time, strategic marketing, and a clear understanding
of branding and target market.
Raising Awareness, Raising Conversion Rate
Awareness is the first phase in the purchase funnel since a prospective buyer must
know about a service or product before making a decision of buying or not. If a
company builds their brand well based on their target market’s preference,
customers will be further along the funnel. This means that they are likely to
purchase once a particular service or product comes to mind. In some cases, they no
longer think about other options, even if it is cheaper.
To build this type of presence, marketers must have a clear understanding of what
their product or service is, and who their target market is. The product or service
they offer must embody the values and preferences of the people they are selling to.
3. Online marketing plays an important role in achieving high brand awareness and
recall. The consistency of a message throughout different platforms, such as
Facebook, Twitter, blogs, LinkedIn or other social networking sites, is important. This
allows prospective customers to understand what a brand is all about and if it
represents or addresses their needs and wants.
Engagement on social media, in the form of replies to messages or comments,
enables companies to understand who their market is and develop new ways to
satisfy their demand. If a potential customer thinks a brand is relatable, it increases
the possibility of making a purchase and remaining loyal.
By improving brand awareness through search engine and social media marketing, a
company will filter casual visitors from potential buyers who are already deep within
the purchase funnel.
