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What is marketing becoming? Questioning trends & ideas driven from the digital space
Introducing...me ,[object Object],[object Object],[object Object],[object Object]
This session ,[object Object],[object Object],[object Object]
Where have we come from? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Why should we care bit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1: Marketers manage supply & demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the effect? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2: (If) we measure units sold, number of customers, value of sale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How could you apply it? ,[object Object],[object Object],[object Object],[object Object]
3: Data is a pain. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Put data to work ,[object Object],[object Object],[object Object],[object Object]
4: Marketing tools in fashion  ,[object Object],[object Object],[object Object],[object Object],[object Object]
The tools are part of a strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
5: When not online ,[object Object],[object Object],[object Object],[object Object]
Radically over-deliver ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So... ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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