Are the experts wrong about blog headlines? Can you really boost readership of your blog posts by using techniques copied from dead copywriters who write in the 60's? The answer might surprise you.

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How to Write Buzzfeed Blog
Headlines Without Getting
Fired

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Contrast The Ordinary With
the EXTRAORDINARY
Human beings are superb contrast
spotters. We pay close attention to
anything that seems out of place.

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Contrast The Ordinary With
the EXTRAORDINARY
• Discarding worn ball bearings is
killing your profit margins.
• Golden retrievers are excellent
largemouth bass spotters
• Actually video games are a
great way to stop bullying
Examples:

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Connect the Dots in an
UNCONVENTIONAL WAY
Connecting the dots is a critical skill for
thought leaders working in information
dense industries

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• Why your intern recruitment
process is a competitive
advantage
• How Vladimir Putin will
influence your marketing
strategy
• Why every therapist should care
about Groundhog’s Day.
Examples:
Connect the Dots in an
UNCONVENTIONAL WAY

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Create a
CONVERSATION STARTER
You publish a blog to stay relevant and top of
mind. You need to give your reader something to
work with by combining urgency with relevant
information.

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• How your congressman would
vote if he cut grass for a living.
!
• Why it’s time to fire your best
customer.
!
• Perhaps you should cheat on
your accountant
Examples:
Create a
CONVERSATION STARTER

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