This was a lightning talk from SharePoint Saturday Redmond, September 2013, that focused on emerging trends in content sharing and how to effectively integrate content into social communities to achieve adoption and employee engagement.

1. Content meets Social

2. About The Speaker
• Enterprise Content Management Veteran
– 20+ years experience
• CEO Vizit & Clipsi
• Prior Assignments
– Executive VP, Captaris (now OpenText)
– CEO, Scan-Optics
– Senior Vice President, MSX International
• ECM/BPO Services
Twitter: @paul_yantus
Phone: (425) 996-0479
Email: pyantus@vizit.com

3. BlackBerry reports net operating loss near $1B for Q2
Did you hear?
BlackBerry may be forced to sell the business in piecesBlackBerry lays off 40% of its workforceBlackBerry nears bankruptcy

4. How many read their filing?How many read an article about it?

5. Today we don’t seek information
we wait for it to come to us

6. How do we get information?
Did you see that #mycompany was rated a leader in
by #Gartner lnkd.in/7arBHV

7. There’s an overwhelming amount of
information out there
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the
world today has been created in the last two years alone.

9. Two Faces of SharePoint
Social Content

10. What put SharePoint on the map?
Of all organizations large &
small use it
SharePoint
The standard file share of the
Enterprise
Workgroup
Workgroup
Workgroup

11. File Sharing Skyrocketing Everywhere

12. Do users want to share files or excepts?

13. - 2012 Vizit Study
N=1,200+
When you search for content in
SharePoint what do are you seeking?

14. - 2012 Vizit Study
N=1,200+

15. Where do we find information?
50,000,000
70,000,000
90,000,000
110,000,000
130,000,000
150,000,000
170,000,000
190,000,000
Q1/2011 Q2/2011 Q3/2011 Q4/2011 Q1/2012 Q2/2012
Facebook Google
Source = Geekwire

16. The Changing
Content Consumption Model
23%*
OF SOCIAL MEDIA MESSAGES
INCLUDE LINKS TO CONTENT
CONTENT:
Published articles, videos and photos
– not family videos or party pictures
Source: NM Incite, GGM Type Comparison Report Date Range:
1/17/2011-2/16/2011, Nielsen Netview Dec 2010
*27,000,000
Pieces of content are
shared each day.
These figures don’t include messages about or related
to content – only those that share it.
The conversation around
content is likely a much
larger percentage

17. SharePoint 2013 Features
Share a file in a Newsfeed Post
Follow Documents

18. Yammer
Share a file in a Newsfeed Post
Highlight something in a document and
have a conversation about it

19. What the analysts are saying about social
“If you don’t provide meaningful content and a compelling reason to use a
platform, people won’t use it.”
“Social media initiatives fail most frequently because organizations focus on the
technologies when they should focus instead on achieving a purpose …”
“We also found that what’s in the workflow is what gets used; if social technology is
not part of their ‘day jobs,’ employees will not participate for long.”
The Social Organization – Nov. 2011
McKinsey Global Institute, July 2012
Information Week, Nov. 2011

20. Vizit
Highlight excerpts and have conversations
Integrate conversations into workflow & social
communities
Get a link to a key exhibit
Reference the excerpt
anywhere

21. Healthcare Example

22. Spina Bifida
Research
Doctor
Doctor
Research
Assistant
Doctor
Patient
General
Practitioner
Neuro
Surgeon
OB GYN
Parents

23. Healthcare Benefits
• Efficiencies created by keeping everyone
informed.
• Improved coordination and collaboration around
patient care
• Access to the latest in treatment options and
cutting edge research
• Improved customer satisfaction and loyalty

24. Paul Yantus | CEO, Vizit, Inc.
o: (425) 996.0479 | c: (435) 638.3702
pyantus@vizit.com |www.vizit.com