Pierre-Yann Dolbec

Montreal, Canada Area Canada

Assistant Professor at Concordia University - John Molson School of Business

Advertising / Marketing / PR

Pierre-Yann is a Vanier Canada Graduate Scholar studying market-level innovation, or how the actions of consumers and producers create and disrupt markets by bringing about new forms of actors, practices, products, and market logics. In his current research projects, he relies on a variety of method (in-depth interviews, ethnography, netnography, content analysis and archival research) to theorize how consumers unintentionally bring about market-level changes, how taste changes, and how markets are spatially structured. His article published in the Journal of Retailing is one of the 20 most downloaded articles since January 2013. He has also published a book chapter in the SAGE Handbook o...