Proposal of Pakistan Development Expo and International HRD Congress

1. Human Resource
Development Network
International HRD Congress 2014
& Pakistan Development Expo
Key to Sustainable Growth: Human Resource Development
28-29 November, 2014
Pak-China Friendship Centre, Islamabad

3. Dear Colleagues,
Welcome to the 2014 International HRD Congress on “Key to Sustainable Growth: Human
Resource Development”. It is a pleasure to host you here in Islamabad, the capital of
Islamic Republic of Pakistan. The idea behind this mega International HRD Congress has
been that of fostering an efficient knowledge exchange between policy makers and experts
and guide the developing world especially South Asian countries in grooming highly skilled
and technically qualified human resource base for maintaining their economic growth rates.
A stimulating program with dedicated development sector's key players and policy experts
on Human Resource Development encompassing sustainable growth will be on agenda of
this Congress.
The Pakistan Development Expo on the sidelines of the congress is yet another august
forum to peep into the successful models and future strategies of the Government of
Pakistan, International Donor community and Development Agencies for a progressive and
dynamic Pakistan.
We look forward to your active participation in the debates during congress and hope you
shall enjoy your time and contribution.
Roomi S. Hayat
Chairman, Int. HRD Congress
Dr. Muhammad Amjad Saqib
President, Int. HRD Congress
Suhail Awan
Executive Director, HRDN

4. Human Resource
Development Network
HRDN at a Glance:
HRDN is a prestigious network of more than 150 National and International Development
Agencies working in Pakistan and around 850 individual professionals, vying for competent
human resource to achieve professional excellence towards sustainable development by
enhancement of individual and institutional competencies through facilitating capacity
development and evidence based policy advocacy. The network has its Secretariat in
Islamabad and its membership is based in 26 Countries. HRDN was founded back in year
1998 and registered under Society Registration Act 1860.
International HRD Congress:
The quality of human resource of the nations determine their competitiveness and only
well-equipped human resource enables individual, national and global development
through improved performance. In today’s global scenario appropriate policies and
practices of skills development occupy a dominant place in the development discourse. The
countries of the Asia-Pacific region including Pakistan have geographical, socio-economic,
cultural and developmental diversity that impacts every aspect of life including
employment, labor force, education and training. The developing countries need to
recalibrate their growth models to consolidate their positions by grooming highly skilled and
technically qualified human resource base to maintain their economic growth rates and
need to respond to the challenges posed by the ascent of knowledge economies.
The core purpose to host this international congress is to bring national and international
dignitaries, experts and stakeholders together to deliberate on developmental challenges
and set path for policies and strategies for future development of Pakistan and South Asia.
The Government of Pakistan has recently lunched “Vision 2025” that elucidates sustainable
growth while keeping in view the importance of vision 2025 and priority areas set to reach
the ultimate goal. HRDN decided to organize the Congress of 2014 on “Key to Sustainable
Growth – Human Resource Development”. The Congress will mainly focus on one priority
area of Vision 2025 i.e. SOCIAL CAPITAL, while reviewing the Government of Pakistan’s
emphasis to discourse all areas of precedence.
Aims & Objectives:
• To think through the challenges of poverty, peace, population and
human resource in South Asia for sustainable solutions
• To discuss and strategize future directions for sustainable growth
and human resource development
• To portray and tackle policy level issues
• To explore successful economic development model

5. Program:
Sustainable Growth – Youth Inclusive Development
Sustainable Growth – Education Quality and Inclusiveness
Sustainable Growth – Regional Peace, Security and Tolerance
Sustainable Growth – Role of Private Sector in Vocational Training
Sustainable Growth – Transformation of Export led Economy and
Strong Social Values
Sustainable Growth – Climate Change, Adaptation and Food
Security
Sustainable Growth – Governance & Accountability: A key to
success
Sustainable Growth – Globalization and Workforce Development
in Era of Science, Technology and
Innovations

6. Guest of Honor:
In all probability Mr. Mian Muhammad Nawaz Sharif, Prime Minister of Pakistan, is likely to
mark the opening of the Congress while Mr. Ahsan Iqbal, Minister for Planning,
Development & Reforms to grace the concluding ceremony.
Expected Speakers:
1. Minister for Planning Department, Indonesia
2. Mr. Ahsan Iqbal, Minister for Planning, Development & Reforms Pakistan
3. Mr. Baleeg-ur-Rehman, Minister of State for Federal Education & Professional Training
4. Chairman, Planning Commission
5. Ambassador, USA
6. Ambassador, UK
7. Resident Representative, United Nations Development Program
8. Dr. Muhammad Amjad Saqib, ED Akhuwat/Vice Chairman PEEF,
9. Mr. Shoaib Sultan Khan, Rural Development Expert
10. Mr. Jabbar Memon
11. Country Representative, IUCN
12. Mr. Fayyaz Bakir
13. Dr. Moin ud Din
14. Dr. Nishat, British Council
Congress Highlights
Congress will be held for two days. Each day include four sessions along with
opening and closing session. Complete details of the program and separate
registration/entry forms for the congress and expo will be available at
www.hrdn.net soon.
Gala Night Highlight:
It will be hosted at Pak-China Friendship Centre which includes:
• Musical performance
• Instrumental performance
• Cultural Souvenirs
• Dinner

7. Pakistan Development Expo:
Development is quite a complex phenomenon of
today's developing world necessitating its key
actors to learn, exchange and adopt the successful
models to support their burgeoning economies.
Expos are promising platform for showcasing
successful models, learning from rich experiences,
connecting with right and diverse clientele and in
keeping future directions and strategies abreast
and relevant with regional and global priorities.
The Pakistan Development Expo is highly important
and unique platform of its kind to peep into the
successful models and future strategies of the
Government of Pakistan, international donor
community and development agencies for a
progressive and dynamic Pakistan. Key objectives of
the expo are: -
• Bridging the gap and trust deficit between the government development arms and
private sector and promotion of dialogue
• Showcasing and celebrating successful models and strategies for sustainable
development
• Highlighting key issues in certain thematic and geographical areas
• Sensitizing the masses to learn and practice the good works being done by the Civil
Society Organizations
Development Expo 2014 will include Five Tracks:
Track 1: Governments
Track 2: Donors
Track 3: Civil Society Organizations
Track 4: CSR initiatives of Corporate Institutions
Track 5: Technical Assistance Providers

8. Human Resource
Development Network
Pak-China Friendship Centre - First Floor
Pak-China Friendship Centre - Ground Floor

10. Human Resource
Development Network
Sponsorship Packages
1. PLATINUM Sponsor (Conference + Expo):-
INVESTMENT: PKR. 3 Million
• On the 1st Day of the Conference & expo a Special Report carrying an in-depth review
on sustainable Growth: Human Resource Development Challenges and their
prospective solutions will be published with the regular newspaper. The report will carry
articles by leading figures from Corporate, Government, Donors and NGO sector. An
additional 5000 copies will be printed and distributed at the conference.
• The Platinum Sponsor will be offered two full page Color Advertisements (Tabloid Size)
in prominent positions in this Special Report on the 1st day of Conference in The News
Combined edition.
• The Platinum Sponsor will be offered two pages write-up in Special Report on the 1st
day of Conference in The News Combined edition.
• One speaker will be accommodated in the Conference sessions.
• Special Interview of the Platinum Sponsor will be carried in The News City Section.
• The Platinum Sponsor’s Logo will be carried in a prime position in the promotional
advertisements of the Conference in Daily Jang and The News.
• The Platinum Sponsor will enjoy venue branding for 2 days.
• 5 min promo during break of conference
• 10 invitations of the conference for participation.
• 30 spots (30 Sec) on digital backdrop
• 10 invitations for Gala dinner & Musical Night.
• All promotional material including Conference Folder, Delegate badges, Agenda, Note
Pad will carry the Platinum Sponsor’s Logo.
• The Platinum Sponsor will have 2 standees next to the Registration Desks as well as the
Auditorium doors (Total 6 Standees)
• The Platinum Sponsor’s Logo will be prominently displayed on the Conference Back Drop.
• The Logo will be prominently displayed on the invitation cards and envelops.
• Logo as Platinum Sponsor in venue and city branding
• Logo as Platinum Sponsor will be carried in all promotional campaign of Pakistan
Development Expo in print and electronic.
• Logo will be prominently displayed on media wall.
• The Platinum Sponsor will be acknowledged during the Conference Proceedings.
• The Platinum Sponsor will be presented with an acknowledgement Shield.
• The Platinum sponsor will be given the opportunity to include giveaways, promotional
material with the Conference Kit.
• 24 Square Meter stall in the Expo for 2 days (6 x 4 sqm. Octonorm stall, 04 counters, 08
chairs along with 08 spot lights)

11. 2. GOLD Sponsor (Conference + Expo):-
INVESTMENT: PKR. 2 Million
• On the 1st Day of the Conference & expo a Special Report carrying an in-depth review
on sustainable Growth: Human Resource Development Challenges and their
prospective solutions will be published with the regular newspaper. The report will carry
articles by leading figures from Corporate, Government, Donors and NGO sector. An
additional 5000 copies will be printed and distributed at the conference.
• The Gold Sponsor will be offered one full page Color Advertisement (Tabloid Size) in this
Special Report on the 1st day of Conference in The News combined edition.
• The Gold Sponsor will be offered one page write-up in Special Report on the 1st day of
Conference in The News Combined edition.
• Special Interview of the Gold Sponsor will be carried in The News City Section.
• The Gold Sponsor’s Logo will be carried in the promotional advertisements of the
Conference in Daily Jang and The News.
• The Gold Sponsor will enjoy venue branding for 2 days.
• 05 invitations of the conference for participation.
• 05 invitations for Gala dinner & Musical Night.
• All promotional material including Conference Folder, Delegate badges, Agenda, Note
Pad will carry the Gold Sponsor’s Logo.
• The Gold Sponsor will have 2 standees next to the auditorium doors.
• The Gold Sponsor’s Logo will be prominently displayed on the Conference Side Wing on
the main stage.
• The Logo will be prominently displayed on the invitation cards and envelops.
• Logo as Gold sponsor on venue and city branding.
• Logo as Gold sponsor will be carried in all promotional campaign of Pakistan
Development Expo in print and electronic.
• Logo will be prominently displayed on media wall.
• The Gold sponsor will be given the opportunity to include giveaways, promotional
material with the Conference Kit.
• 20 Square Meter stall in the Expo (5 x 4 Sqm. Octonorm stall, 03 counters, 06 chairs
along with 06 spot lights)

12. Human Resource
Development Network
3. SILVER Sponsor (Conference + Expo):-
INVESTMENT: PKR. 1.5 Million
• On the 1st Day of the Conference & Expo a Special Report carrying an in-depth review on
sustainable Growth: Human Resource Development Challenges and their prospective
solutions will be published with the regular newspaper. The report will carry articles by
leading figures from Corporate, Government, Donors and NGO sector. An additional
5000 copies will be printed and distributed at the conference.
• The Silver Sponsor will be offered one full page Color Advertisement (Tabloid Size) in this
Special Report on the 1st day of Conference in The News combined edition.
• The Silver Sponsor will be offered one full page color write-up (Tabloid Size) in the
Special Report on the 1st day of Conference in The News Combined edition.
• The Silver Sponsor’s Logo will be carried in the promotional advertisements of the
Conference in Daily Jang and The News.
• The Silver Sponsor will enjoy venue branding for 2 days.
• 03 invitations of the conference for participation.
• 03 invitations for Gala dinner & Musical Night.
• The Silver Sponsor’s Logo will be prominently displayed on the Conference Side Wing on
the main stage.
• Logo as Silver sponsor on venue and city branding.
• Logo will be displayed on media wall.
• Logo as Silver sponsor will be carried in all promotional campaign of Pakistan
Development Expo in print.
• 12 Square Meter stall in the Expo (4 x 3 Sqm. Octonorm stall, 02 counters, 04 chairs
along with 04 spot light.)
4. Bronze Sponsor (Expo only):-
INVESTMENT: PKR. 0.7 Million
• On the 1st Day of the Conference & Expo a Special Report carrying an in-depth review
on sustainable Growth: Human Resource Development Challenges and their
prospective solutions will be published with the regular newspaper. The report will carry
articles by leading figures from Corporate, Government, Donors and NGO sector. An
additional 5000 copies will be printed and distributed at the conference.
• The Bronze Sponsor will be offered half page Color Advertisement (Tabloid Size) in this
Special Report on the 1st day of Conference in The News combined edition.
• The Bronze Sponsor will be offered half page color write-up (Tabloid Size) in the Special
Report on the 1st day of Conference in The News Combined edition.
• The Bronze Sponsor will enjoy venue branding of Expo for 2 days.
• 01 invitation of the conference for participation.
• 01 invitation for Gala dinner & Musical Night.
• Logo will be displayed on media wall.
• 09 Square Meter stall in the Expo (3 x 3 Sqm. Octonorm stall, 01 counters, 02 chairs
along with 02 spot light.)

13. 5. Ad-On Package (Musical Night & Gala Dinner):-
INVESTMENT: PKR. 1 Million
• Gala Dinner for Diplomats, CEOs and Executives of organizations
• Musical night that will be held along with Gala Dinner.
• Complete venue branding of Gala dinner and Musical night.
• Logo on the invitations and tickets of the Musical Night.
• Logo on the invitations of the Gala Dinner.
• Above package holder can additionally take the premium sponsorship of Ad-On
Package with negotiable amount.
For further sponsorship details please contact:
Baser Jamal
+92 344 5285225
Date & Venue:
November 28-29, 2014
Pak-China Friendship Centre, Islamabad

14. Media Partner:
Jang Group is the market leader in both print and electronic media in
Pakistan, with a subscription base of over one million readers. In
addition Jang Group boasts two of the widest read newspaper in the
country Daily Jang and The News International having above 60% of
the newspapers readership in Pakistan. Moreover, Geo television
network is the leading and the most advertisers sought after media in
Pakistan today. With absolute strength in print and electronic, Jang
Group promises to extend unmatched media mileage through group’s
print/electronic/outdoor and online marketing media not only
through ads but also through write-ups as well.
We at Jang Group have always believed in providing diverse and effective advertising platforms to our
advertisers, platforms which not only ensure the reach that the advertiser aspires for but also
guarantee a healthy return on investment to each penny spent with our brands. Everyday
approximately 20 million consumers across all associate themselves with a Jang Group brand
making the largest media powerhouse of the country.
Jang Group also specializes in media campaigns and exhibitions; recently we held many successful
expos including education and property expo. These were huge media campaigns with extensive
print and electronic coverage. Jang Group made these events a glaring success with it’s expertise in
event & campaign management.
Radio Partner:
The most listening, popular, entertaining and power full 24 hour live
radio Network. FM100 has taken its listeners in Major cities by STORM.
FM100 started transmission on 23rd, March 1995 being first FM
channel in Pakistan. Since then Fm100 has extended its reach on
popular public demand to the cities of Hyderabad, Rahim Yar Khan,
Multan, and soon in Gujarat, Jhelum and Abbottabad all most covering
the 70 percent of Pakistan's population.
Event Manager:
Mass Comm Solutions Pvt Ltd has emerged as one of
the leading private sector event management firm, with
a team of highly motivated professionals MCS focus on
delivering the best to its worthy clients. MCS's vision of
providing key solutions in the field of event and PR
management is what differentiates it from its
competitors. It is because of this constant effort to achieve excellence that MCS has been able to
build an impeccable reputation of TOTAL CUSTOMER SATISFACTION. Inspiration to achieve rapid
growth both internal and collective is what makes MCS's culture.
Ph: +92 51 2281423
www.mcs.com.pk
Human Resource
Development Network

16. Human Resource
Development Network
HRD NETWORK SECRETARIAT
41, Street 56, Sector F-6/4, Islamabad, Pakistan
Tel: (92-51) 2828259 - 2821767 Fax: (92-51) 2826540
Email: info@hrdn.net Website: http://www.hrdn.net