New media new advantage
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New media new advantage
- 1. Prepared by: Qaribu Yahaya Nasidi ALTERNATIVE ADVERTISING MEDIUM
- 2. The present-day alternative media is generally defined by its opposition to the mainstream media. Some proponents of alternative media argue that governments and/or large corporations so heavily control the mainstream media, that the mainstream media is often used as a propaganda machine. ALTERNATIVE ADVERTISING MEDIUM
- 3. Therefore, alternative forms of media view themselves as necessary to present viewpoints other than those from media sources controlled by governments or corporations. ALTERNATIVE ADVERTISING MEDIUM
- 4. Basically anything that is not a major news channel or something a government is putting out is alternative media. outdoor advertising may also be the alternative media, such as writing in the air, arenas and stadiums, ships, campuses, resorts and leisure ALTERNATIVE ADVERTISING MEDIUM
- 5. Transport is another well known alternative media advertising tool that includes advertising with in transport sectors such as trains, buses, planes, boats etc. Trains, buses and the underground are used daily by endless numbers of people of all ages and that‟s why they are so effective way to reach to the public and target market. ALTERNATIVE ADVERTISING MEDIUM
- 6. Some refer to it as buzz marketing. Others prefer street marketing, guerrilla marketing, renegade marketing, virtual marketing, ambush marketing, vanguard marketing, ambient marketing, covert marketing, under-the-radar marketing, below-the-line marketing, diffusion marketing or viral marketing. ALTERNATIVE ADVERTISING MEDIUM
- 7. A decline in the power of traditional media. A greater demand for point-of-sale communications. Its ability to offer precise audience targeting. Its general versatility. ALTERNATIVE ADVERTISING MEDIUM
- 9. International charity organisation used posters with face of homeless people and posted it on garbage containers in special manner. the aim of this advertising campaign is to make donation to homeless people and make people realise that what is trash for them is a food for someone else. In just 12 days the number of donations increased to 500%. This advertising campaign won an award in 8th Kiev International Advertising Festival in 2007. ALTERNATIVE ADVERTISING MEDIUM
- 11. United State of America used advertising writing in the air when they want recruit new soldiers. Entitle “Take a brochure” ALTERNATIVE ADVERTISING MEDIUM
- 18. Stadium is the place where large number of people gathered together to watch football match. Advertisers found this as an alternative medium to advertise the product or service to the audience via „score board‟ Citizens Bank used this alternative advertising media, i.e. in the stadium. ALTERNATIVE ADVERTISING MEDIUM
- 31. Expensive Relatively cheaper Easy to skip Difficult to skip Is more general More specific Familiar Odd/unusual acceptability sceptical Mainstream media ALTERNATIVE ADVERTISING MEDIUM Alternative media
- 33. Alternative advertising media often known as guerilla marketing, and sometimes as placebased marketing. The basic concept behind it is to catch consumers‟ attention in ways that it would not normally be caught, improving the retention of the advertising message. Today‟s consumers have grown very accustomed to tuning out traditional forms of advertising like newspaper and magazine ads and TV commercials. ALTERNATIVE ADVERTISING MEDIUM