Slides presented by Publicis Groupe at the inaugural Mobile Codes Consortium meeting in London on February 27, 2007. 22 parties attended the MC2 meeting consisting of carriers, handset manufacturers, and technology innovators such as Nokia, Sony Ericsson, Vodafone, France Telecom, Telefonica O2, Deutsche Telekom, Hutchison Whampoa, Telecom Italia, and Cingular just to name a few. With such predominate backing from these 22 deeply involved parties, MC2 aims to set the global standards for mobile smartcode dissemination.