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Enabling the rise
of the smartphone:
Qualcomm Technologies, Inc.
Chronicling the developmental
history at Qualcomm
@Qualcomm_techDecember 10, 2020
22
How did this come about?
How did the capabilities of these handheld devices evolve so quickly?
Mobile smartphones are an amazing technical achievement
Mind-blowing performance
Processing power greater than the most
advanced super computers of the early 1990s
High-quality multimedia
High-quality music playback
Immersive surround sound
8K UltraHD video player/recorder
HD gaming console
High resolution, multi-sensor digital camera
Broadband speeds
Blazing fast multi-Gbps data rates
Long battery life
The ability to power all these amazing
experiences with less energy than it takes to
power a light bulb for 15 minutes
Location-based navigation
Knows your current location and can help guide
you to your destination
Internet connectivity anywhere
Access information, shop online, connect
with friends, share photos and videos
All in a device
that fits in
your hand
33
A B
Limited user capacity due to inefficient use of spectrum (expensive)
Analog system suffered from noise/interference issues: desire to go digital
1983: Introduction of 1G cellular wireless (AMPS)
Frequency Division Multiple Access (FDMA) using 30kHz FM-modulated voice channels
FDMA
A B
30
kHz
30
kHz
30
kHz
30
kHz
30
kHz
30
kHz
30
kHz
30
kHz
Large frequency gap required between users to avoid interference
Freq A
Freq A
Freq A
Freq A
Freq A
Freq A
Freq A
Radio base
stations
Communication
links
Mobile
Switching Office
PSTN
Each user in a call was assigned to
a pair of 30 kHz frequency bands
Poor frequency reuse led to inefficient
use of spectrum (higher cost)
Big, bulky phones
44
Qualcomm proposed CDMA as a better digital alternative to TDMA.
Capacity is important because it translates into cost.
Late 80’s to early 90’s: 2G digital cellular wireless
U.S. industry was already moving down the TDMA path (standardized as IS-54 in 1990)
Code-Division Multiple Access
(CDMA)
Frequency-Division Multiple Access
(FDMA)
Time-Division Multiple Access
(TDMA)
Divide each channel into 3 timeslots so 3
users can share the same frequency band
3x capacity
Spread-spectrum technology: allow all users to share
time and frequency by assigning each user a unique code
10x-20x capacity
DigitalAnalog
Time
Only one user per radio channel
Freq
Time
Three users per radio channel
Freq
User D
User C
User B
User A A B C A B C
D E F D E F
G H I G H I
J K L J K L
Time
Freq
Code
Existing AMPS Analog System
1x capacity
55
The theoretical capacity gain of CDMA over FDMA was “staggering”
Seminal CDMA memo by Klein Gilhousen
Analyzed the use of CDMA for digital cellular compared with FDMA
Klein Gilhousen
1942–2016
Summary
“I consider these results
to be so staggering that I
would like everyone given
a copy of this memo to
recheck the assumptions
and the results. Clearly,
there is a business
opportunity here.”
66
All users share the same bandwidth, leverages statistical averaging for
voice activity so that spectrum is used efficiently
How does CDMA work?
Each user creates a small amount of interference for the other users
Spread using Code A
Spread using Code B
Spread using Code C
User A
User B
User A
User B
User C
User C
At the transmitter At the receiver
Reconstruct using
Code C
Reconstruct using
Code B
Reconstruct using
Code A
Other signals
look like noise
1.25 MHz
Signal looks like noise
To take advantage of voice activity (each user only talks around 3/8 of the time), the system uses
a variable-rate vocoder to reduce interference and leverage statistical averaging across users
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
77
Qualcomm was forced to build the entire system to prove that
CDMA worked, including the chips, phones, and base stations.
CDMA was met with skepticism by the industry
Significant doubt that CDMA could be deployed successfully for commercial use
“It’s too late. We’re
already down the
TDMA path.”
“It won’t work in the
real world the way
they claim.”
“It’s too complex.” “CDMA violates the
laws of physics!”
88
2. Cell-edge challenge
High interference caused by users at the cell
edge due to the large path loss
Solution: Soft handoff: users communicate with
multiple cells simultaneously to leverage diversity
gain and reduce transmit power
Qualcomm engineers figured out how to address each of these challenges
Why the skepticism? What were the big challenges?
Soft (vs. hard) handoffs
Communicating with multiple cells simultaneously led
to more reliable handoffs and fewer dropped calls
1. Near-far power challenge
Users close to the tower overpower the uplink signal
minimizing capacity on the shared channel
Solution: Continuous control of transmit power
based on signal strength
3. Multipath fading challenge
Destructive interference caused by reflections
from the same signal over multiple paths interfering
with each other
Solution: Advanced “rake” receivers align
and combine energy from multiple signal
paths constructively
User B
User A
Up to 1,000,000 X
User B
User A
Without Power Control
Signal Power at Tower
With Power Control
Signal Power at Tower
B A
Noise
Path C
Path B
Path A
Signal Strength
at Receiver
+
99
This successful demo started the industry shift
towards acceptance of CDMA as a viable approach
November 7, 1989: The CDMA demo in San Diego
Pacific Telesis in LA (PacTel) was the sole carrier receptive to CDMA technology
Demonstrate soft-handoff
between 2 cell sites
IEEE Milestone Award
1010
All these demos used Qualcomm-developed CDMA equipment
Many more CDMA demonstrations and testing
Need to prove the system worked as advertised in the real world
February 1990: NYC (Nynex)
To prove CDMA worked in an urban environment
with significant multipath
Nov 1991: CDMA capacity testing
Qualcomm employees loaded mobile devices in
their cars and drove continuously along pre-defined
routes to allow computation of capacity
CDMA mobile
circa 1991
1111
Since the processing power of an IC doubles every 2 years, complexity
of design is not a big problem—process technology will enable it
Source: wikipedia
CDMA complexity challenge mitigated by Moore’s Law
The number of transistors per square inch on an integrated circuit will double approximately every 2 years
1
10
100
1,000
10,000
100,000
1,000,000
10,000,000
100,000,000
1,000,000,000
10,000,000,000
100,000,000,000
1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020Numberoftransistors(logscale)
Moore’s Law: Transistor count by year
1212
Every process node change allowed a big reduction in phone form factor
The power of Moore’s Law in shrinking
our early phone designs
Qualcomm Beta phone
Single-chip CDMA MSM in .8m process
Qualcomm Alpha II phone
3 chip CDMA chipset in 1.2m process
Qualcomm QCP-800 phone
MSM2 in .5m process
1313
CDMA was standardized by TIA/EIA as IS-95A in July 1993
CDMA standardization and commercialization timeline
CDMA credibility continued to grow, leading to some major deployment announcements
Primeco to build PCS network using
Qualcomm's technology
RCR Wireless
By RCR Wireless Staff on JUNE 19, 1995
When PCS PrimeCo L.P. announced earlier this month plans
to build its personal communications services networks using
Code Division Multiple Access technology, CDMA developer
Qualcomm Inc. received its first major U.S. customer and
coverage in more than three-quarters of the country.
AirTouch Communications Inc., U S West Inc., Bell Atlantic
Corp. and Nynex Corp.-the companies comprising PrimeCo-
intend to deploy CDMA-based wireless service not only in the
partnership’s 11 major broadband PCS markets, but in each
of its own cellular markets. Plans call for voice, vehicular fax,
data and short messaging services to be offered.
Source: cdg.org; RCR Wireless 6/19/95
1414
Qualcomm grew from 1,262 employees in 1993 to 11,200 in 1999
Qualcomm built everything to jump-start the CDMA industry
Industry skepticism about CDMA caused traditional equipment suppliers to get a late start
MSM2300 MSM3000
Chips Phones
(Partnership with Sony 1994)
Infrastructure equipment
(Partnership with Nortel 1994)
Sold to Kyocera in 2002 Sold to Ericsson in 1999
MSM is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
1515
Qualcomm helped drive the industry towards direct internet connectivity, which
enabled cellphones to become another internet client using TCP/IP protocols
Data: The next frontier for 3G
Qualcomm advocated packet-switched data using the TCP/IP stack
PDSN
Base Station
Controller
(BSC)
Internet
Application
TCP/UDP
IP
Link Layer
TCP/IP Stack
Application
TCP/UDP
IP
Link Layer
TCP/IP Stack
1616
Several of the concepts from EV-DO1 served as a foundation for 4G/5G
Designing a CDMA system optimized for packet data
Data has different characteristics than voice; goal is to optimize total data throughput
CDMA2000 (Voice) / EV-DO (Data)
Optimize data throughput by
sending maximum data rate to
a single user at any instant;
other users are time-multiplexed
into different time slots.
Base station scheduler monitors
channel conditions for each user
and modifies the modulation
based on the data rate it thinks
the user can sustain.
1
2
Channels are
compatible:
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Voice
Cell edge
Data
Separate data-optimized
channel (2.4 Mbps, later
3.1 Mbps)
CDMA2000 EV-DO
1.25 MHz1.25 MHz
Power
Resources
User A User B User C
Time
CDMA2000 Cell Site
EV-DO Cell Site
1: High Data Rate (HDR) renamed as EV-DO (Evolution - Data Optimized) after standardization in Nov 2000 as EIA/TIA-856
1717
The Lines of Code That Changed Everything
Apollo 11, the JPEG, the first pop-up ad, and 33 other
bits of software that have transformed our world.
Date: Circa 2003. (Date is incorrect)
The solution that makes cellphone networks possible
[~, b_user] = max(drc(i, :)/_avg_thruput(i, :));
avg_thruput(i+1, :) = (i/(i+1))*avg_thruput(i, :);
avg_thruput(i+1, b_user) = (i/(i+1))*avg_thruput(i, b_user)+drc(i,
b_user)/(i+1);
October 14, 2019
Proportional Fair Scheduling for Wireless Networks
“The solution that makes cellphone networks possible”
Source: Slate, 10/14/19
The importance of the EV-DO scheduler is recognized
Slate selected the scheduling code as one of the 36 most impactful pieces of software of all time
1818
Amazon included the EV-DO service through Sprint to allow users to
browse and buy Kindle books online
Source: Gizmodo, 11/18/07 © 2007 Gizmodo, www.gizmodo.com.
1st Amazon Kindle enabled EV-DO internet connectivity
There's a lot to digest in Newsweek's seven-page all-out feature.
Amazon CEO Jeff Bezos sums it up: "This isn't a device, it's a service."
Kindle starts shipping tomorrow for $399 and is "a perpetually
connected Internet device" running off of EV-DO—it calls the service
"Whispernet." It's totally computer independent: You browse for books
(88,000 at launch) and buy them in a "one-touch process," it comes
with a personal Kindle email address and it can browse the regular
internet—keyboard sounds useful now, doesn't it?
Amazon Kindle Official Details: $399,
"Whispernet" EV-DO, the "iPod of Reading"
Gizmodo, 11/18/07
$400
EV-DO
internet
1919
From EV-DO to HSPA (High-Speed Packet Access), to HSPA+
1 Source: CDG (www.cdg.org) and 3GPP (www.3gpp.org)
Data technologies continued to evolve in 3G
1999
Qualcomm introduces EV-DO
January 2002
First EV-DO commercial launch
Q4 2004
3GPP release 6 with HSPA is published based
on WCDMA technology
Q1 2007
EV-DO passes 50 million connections
Q108
HSPA passes 50 million connections
June 2008
First HSPA+ (21 Mbps) commercial launch
September 2010
First DC-HSPA+ (42 Mbps) commercial launch
Series 1
Mobile broadband timeline1
EV-DO and HSPA Benefits
• Delivered achievable
throughput >2 Mbps
• Reduced operator cost
for data services
• Continuous evolution
for enhanced services
Mobile 3G
CDMA2000 / EV-DO
Mobile 2G
CDMA / GSM / GPRS
Mobile 3G
WCDMA / HSPA
0.5 Mbps
HSPA
HSPA+
Rev. A
Rev. B
Peak data rate (Mbps)
<0.5 Mbps
3.1 Mbps →
14.7 Mbps
14.4 Mbps →
63+ Mbps
2020
Multiple generations of improvements in LTE and LTE-Advanced
Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
We led the way to gigabit-class LTE
Faster, better mobile broadband
Peakdownloadspeedsupportedinmodem(Mbps)
Approximate date of commercialization by Qualcomm Technologies
Snapdragon
X5 LTE Modem
Snapdragon
X7 LTE Modem
Snapdragon
X10 LTE Modem
Snapdragon
X12 LTE Modem
600 Mbps
450 Mbps
300 Mbps
150 Mbps
100 Mbps100 Mbps
21.1 Mbps
10.2 Mbps
7.2 Mbps 7.2 Mbps
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
1.8 Mbps
>500xPeak download speeds of
early 3G devices
~10xPeak download speeds of
first-gen LTE devices
2121
We led the evolution and expansion of LTE
Leading in 5G requires
4G LTE
Leadership
Carrier
aggregation
CoMP
Hybrid
ARQ
Lower power consumption
technologies, e.g. DTX/DRX
Handover
procedure
LTE Broadcast
(eMBMS)
Small cell self-
configuration techniques
OFDMA, SC-FDMA
waveforms
MulteFireLTE-U/LAA/
eLAA
LWASmall cells
interference management
LTE Direct and
C-V2X
Advanced MIMO
technologies, e.g. UL MIMO
Fast link
adaptation
CSFB
Our systems-level inventions are foundational to 5G
2222
Higher capacity will allow carriers to offer more cost-efficient unlimited data plans
Lower latency & higher reliability can enable new uses for wireless networks
5G brings an enhanced air interface for unified connectivity
5G improvement over 4G
3G/4G
foundation
Our wireless inventions are leading the 5G evolution
Higher capacity will allow carriers to offer more cost-efficient unlimited data plans
Lower latency & higher reliability can enable new uses for wireless networks
Our wireless inventions are leading the 5G evolution
10x
Connection
density
3x
Spectrum
efficiency
10x
Decrease in
end-to-end latency
10x
Experienced
throughput
100x
Traffic
capacity
100x
Network efficiency
2323
Whereas many companies try to accumulate patents for “counting
value”, Qualcomm tries to patent valuable fundamental ideas
Patent value is about quality rather than quantity
Why 5G Patent ‘Value’ Is More
Important Than The ‘Number’ Of Patents
Patrick Moorhead
Moor Insights & Strategy, February 27, 2020
According to IPWatchdog, in a recent webcast (slides here),
while many companies cluster in their patent portfolio size
or number of patents, Qualcomm leads the pack in value
and impact. Note how close the number of patents are
between Qualcomm, Huawei, Intel (now Apple), and
Samsung are, but when it comes to value, Qualcomm is
considerably higher than the next competitor.
“Qualcomm leads the pack
in value and impact”
Patent Count Patent Value and Impact
Source: Moor Insights & Strategy, 2/27/20; LexisNexis | PatentSight
2424
Our fundamental research helped spawn entirely new industries
Facebook
TwitterSnapchat
Grubhub
UberLyft
DoorDash Instagram
Twitch
Groupon
Fundamental
innovations
Where would many
companies be without
Qualcomm’s inventions?
Foundational data technologies spurred
new innovative services, experiences,
and business models
2525
13 process node transitions between MSM1
and Snapdragon 865 (and counting)
MSM is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
Integration of capabilities enabled by Moore’s law
MSM™ 1
865
0.8 m 7 nm0.5 m 0.35 m 0.25 m 0.18 m 0.13 m 90 nm 65 nm 45 nm 28 nm 20 nm 14 nm 10 nm
GPS Position
Location
3D Graphics
Video
Playback
Wireless
WAN
Security
Video
Recorder
Wireless LAN
Video
Recorder
Sensors
Music
Stereo Headset with
Bluetooth/UWB
Camera
PC Peripherals
2626
Enable music listening and creation of simple mixed-media applications
(predates the first iPod)
2000: Integration of audio capability
Audio applications are run on our internally developed DSP
Audio MP3 Decoder
Allows people to listen
to their digitized music
MSM3300
Allows custom ringtones, animation,
greeting cards, karaoke, screen savers, etc.
Compact Multimedia Extension (CMX)
Enables time-synchronized combining of Midi-based
music, PNG graphics, animation, text, and speech
2727
Low-power wireless connection to peripherals
Wireless Communications Public Service Act (911 act) was passed in 1999
1; Source: Bluetooth SIG Market Update 2020
2000: Integration of Bluetooth and GPS
Expanding the utility of the cellphone beyond voice calls
Bluetooth GPS
Enable E911 and location-based services
MSM3300
1
2828
Enable playing and recording of video clips, and video telephony
2002: Integration of video capability
Video applications were initially run on an internally developed DSP
MSM6100
Qtv
MPEG4 / H.263 decoder
Qcamcorder
MPEG4 / H.263 encoder
Qvideophone
MPEG4 / H.263 encoder/decoder
2929
Camera modules were built by companies that built digital still cameras
2002: Integration of camera?
At this time, camera image processing was embedded inside the camera module,
while JPEG image compression was performed in an external chip
JPEG
CODEC &
Memory
JPEG codec chip
Image
DSP
Image sensor
Packaged camera module
MSM
3030
JPEG
CODEC &
Memory
MSM
JPEG image processing standard could easily be handled by the
MSM, and the integration saves both cost and board area
2002: Integration of camera
Integration of the JPEG image compression was a natural first step
Image sensor
Packaged camera module
Image
DSP
JPEG
CODEC
3131
Image
DSP
Customer and vendor feedback was unfavorable
2002: Integration of camera?
Rationale for
integration:
Should we integrate the image processing as well?
2. Photo sharing is a good
application to drive demand
for wireless data services
3. Integrating the image processing will
save cost, because the cost of the
silicon in the MSM will be smaller
1. Could be a popular feature because
your phone (and therefore your
camera) is always with you
Packaged camera module
Image sensor
?
MSM
JPEG
CODEC
3232
Image sensor
Image
DSP
We started work
on two designs:
2002-2004: Integration of camera
Rationale for
integration:
Qualcomm culture motivated us to integrate the camera anyway
2. Photo sharing is a good
application to drive demand
for wireless data services
3. Integrating the image processing will
save cost, because the cost of the
silicon in the MSM will be smaller
1. Could be a popular feature because
your phone (and therefore your
camera) is always with you
MSM6550MSM6500
DSP-based HW-based
1st integration of the camera
ISP into a mobile chip
DSP-based (software)
camera that supported
1.3MP images (MSM6500)
Hardware-based camera
that supported 4MP
images (MSM6550)
MSM
JPEG
CODEC
Image Signal
Processor (ISP)
3333
We started building our knowledge of 3D graphics from scratch:
transformation, lighting, shading, triangle rasterization, texturing, z-test, and more
2002: Started work on 3D graphics
We thought people might want to play games on their phone during idle time
Early demonstration contentLearning 3D graphics from ground-up
Rasterizer
3D 3D
3434
Game developers were interested because of the volumes of phones
2004: Integration of 1st graphics core
Our design coincided with the OpenGL ES API development in the Khronos Group
Some initial games we attracted
to the platform
Targeted geometry performance to
slightly exceed PlayStation 1
MSM6550
3535
New modem in MSM6500, added 1st multimedia hardware cores in MSM6550
2004: Integration of camera, video, and graphics hardware
MSM6550 was our first chip stressing multimedia capability (no change to the modem)
MSM6550MSM6500
• Audio: MP3, AAC, AAC+ playback
• Camera: 4 MP snapshot
• Video: 30fps H.264 CIF playback
• Video: 15fps H.264 CIF recording
• Graphics: 100k triangles/s, 7MP/sec
• cdma2000 1x, EV-DO, GSM/GPRS
• Combined 1x/EV-DO/GPS searcher
• DSP-based demodulation
• Direct-conversion RF front end
• DSP-based applications
30M transistors
in .13m process
58M transistors
in 90nm process
Same Modem
3636
High-quality images built confidence in our camera solution and shifted the
whole industry towards bare sensor modules plus baseband-integrated ISP
2005: Images from our 1st hardware-based camera
MSM6550
3737
A custom reference design to demonstrate our multimedia capabilities
2004: Phone reference design for MSM6550
Dual display, 2MP camera with LED flash, stereo speakers, gaming controls, and more
Analog
Joystick
Rocker
Buttons
Shoulder Buttons 1, 2, 3 & 4
320x240 18 bit Color
Display
Stereo Speakers
Gaming Mode
3838
Many of these clamshell thin phones were trying
to emulate the look and feel of the Motorola Razr v3
Examples of phones using MSM6x50 (around 2005)
Clamshell phones with 2-inch displays and 1.3-2.0 megapixel cameras
Motorola
Razr v3
Casio A5512CA (MSM6550)
2.2” QVGA Display (320x240)
1.3 MP camera
LGE U880 (MSM6250)
2” Mobile XGA Display (220x176)
1.3 MP camera
Samsung Z510 (MSM6250)
2” QVGA Display (320x240)
1.3 MP camera
Toshiba W55T (MSM6550)
2.4” WQVGA Display (400x240)
2 MP camera
3939
Lower silicon cost, fewer components, smaller board space
allows sleeker form-factors and faster time-to-market
Advantages of integration
Integration strategy was winning over customers
Ringer
ASIC
Video
ASIC
Camera
Module
3D
Gaming
ASIC
Non-integrated
solution
Our highly
integrated solution
• Complete / integrated solution
• Lower device costs
• Faster time to market
• Proven interoperability
4040
Need for an OS to manage all the applications and concurrencies
Multimedia: 6MP ISP, VGA-resolution video, and 1st Display Processor (MDP)
2005: Integration of 2nd CPU to support 3rd-party OS
MSM7500 was the first Qualcomm chip to separate the modem and applications subsystems
MSM7500
ARM 9
CPU
Modem
subsystem
Applications
subsystem
ARM 11
CPU
Brew
Symbian OS
J2ME
Windows
Mobile
Palm OS
Mobile
operating
systems
4141
Many 3rd-party operating systems in play, including Windows Mobile,
Symbian, Apple IOS, Palm WebOS, Blackberry OS, and Android
Examples of phones using MSM7xxx (around 2008-2009)
3rd-party OS, 2.8” – 3” displays, 3MP cameras, often with pullout QWERTY keyboards
Sony Ericsson Xperia X1 (MSM7200)
Microsoft Windows Mobile 6.1 Pro
3” WVGA Display (800x480)
3 MP camera
T-Mobile G1 / HTC Dream (MSM7201A)
Google Android 1.6 (Donut)
3.2” HVGA Display (320x480)
3 MP camera
1st commercial Android device
Samsung I7500 Galaxy (MSM7200A)
Google Android 1.5 (Cupcake)
3.2” HVGA Display (320x480)
5 MP Camera
1st Samsung Galaxy device
4242
Phones became capable computing devices
Qualcomm Hexagon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
2007: Integration of 1 GHz CPU, 600MHz DSP, and ATI GPU
Qualcomm did a custom CPU implementation of the ARM v7 architecture
Console GPU
scaled down for mobile
MSM8650
1 GHz
Scorpion CPU
ATI
GPU Core
600 MHz Qualcomm®
Hexagon™ DSP
Custom, internally-designed DSP Scorpion CPU
1st GHz ARM CPU
Xbox 360
Bus Interface Unit
L2 Cache/TCM DMA
L1 I-Cache L1 D-Cache
Debug &
Performance
Monitors
Trace
Superscalar
CPU
VeNum
Multimedia
Engine
4343
More GPU capability led to improved graphical user interfaces
Examples of phones using MSM8x50 (around 2010)
Larger WVGA displays, higher megapixel cameras, touchscreen keyboards
Toshiba TG01 (MSM8250)
Microsoft Windows Mobile 6.5
4.1” WVGA Display (800x480)
3 MP Camera
HTC Google Nexus One (MSM8250)
Android 2.1 (Éclair)
3.7” WVGA Display (800x480)
5 MP camera
HTC Droid Incredible (MSM8650)
Android 2.1 (Éclair)
3.7” WVGA Display (800x480)
8 MP camera
4444
We built a team to optimize Webkit performance on our chips
Webkit (open source browser engine) was used
as a basis for many of the mobile browsers
Torch Mobile
Iris Browser
Palm WebOS
Browser
Nokia
S60 Browser
Apple Safari
Mobile Browser
Google Android
Browser
Webkit Open
Source Project
(Started by Apple)
Fast CPUs and larger displays
drove mobile browser usage
Users could access web information anytime:
weather, stock quotes, travel schedules, …
4545
Encoding and decoding of video in full HD (1080p) resolution.
New interfaces allow the phone to drive TV displays and monitors.
2009: Integration of high-definition video (1080p) capability
Also upgraded the display core (scaling, contrast enhancement) and interfaces (HDMI)
MSM8660
HD Video
Core
1.5 GHz
Scorpion CPU
1.5 GHz
Scorpion CPU
MDP4
(Display core)
1080
1920
4646
MSM8660
2009 1080p Full HD
(1920x1080)
Another example of the expanding capabilities due to Moore’s Law
MSM8650
2007 720p HD
(1280x720)
16:9 aspect ratio
MSM7500
2005 VGA
(640x480)
WVGA
(854x480)
MSM6550
2004
QVGA
(320x240)
MSM6100
2002
QCIF
(176x144)Video
playback
resolution
chart
> 80X increase in
pixel resolution in
less than 10 years
4747
Capable multimedia: feasible to watch video on you phone
Examples of phones using MSM8660 (around 2011)
4-inch plus displays, 8-megapixel cameras, high-definition (HD) displays, 1080p video
HTC Sensation (MSM8660)
Android 2.3 (Gingerbread)
4.3” QHD Display (960x540)
8 MP Camera, 1080p video
Samsung Galaxy S II HD (MSM8660)
Android 2.3 (Gingerbread)
4.65” HD Display (1280x720)
8 MP camera, 1080p video
LGE Optimus LTE (MSM8660)
Android 2.3 (Gingerbread)
4.5” HD Display (1280x720)
8 MP camera, 1080p video
4848
Supported all leading broadband standards in the world (world phone)
Higher bandwidth, higher capacity allows more cost-efficient data plans
2011: Integration of LTE modem (4G)
Also integrated a Wi-Fi modem and a sensors processor
MSM8960
LTE multi-
mode modem
1.7 GHz
Krait CPU
1.7 GHz
Krait CPU
Sensors
processor
MSM8960 Cellular Support
LTE FDD 100 Mbps DL / 50 Mbps UL (Cat. 3, 3GPP Rel. 9)
LTE TDD 68 Mbps DL / 17 Mbps UL (Cat. 3, 3GPP Rel. 9)
UMTS DC-HSPA+ 42 Mbps DL (Cat. 24) / 11 Mbps UL (Cat. 8)
CDMA2000 1xAdvanced, EVDO Rev.B (14.7 Mbps DL / 5.4 Mbps UL)
GSM GSM/GPRS/EDGE
TD-SCDMA TD-SCDMA 4.2 Mbps DL / 2.2 Mbps UL
4949
Use of sensors in the phone is growing rapidly
2011: Integration of sensors processor
Process sensor data at lower power (than the big CPU)
Gyroscope Compass
Ambient lightTouch
Accelerometer
Sensor data
Sensor fusion
and processing
Proximity
Enhanced functionality
and experiences
• Touchscreen
• Display orientation
• Phone to ear detection
• Pedometer
• Image stabilization
• Display brightness adjustment
5050
4k video engine
Dual-camera
Qualcomm® Adreno™ 330 GPU
2.3 GHz
Qualcomm®
Krait™ CPU
2.3 GHz
Krait CPU
2.3 GHz
Krait CPU
2.3 GHz
Krait CPU
The 1st Snapdragon chip provided a significant upgrade in multimedia
capability and was hugely successful in the market
Qualcomm Krait and Qualcomm Adreno are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
2012: Integration of quad-CPU, GPU shader core, 4k video
Dual-camera capability4k video capability
800
SD
(640x480)
1080p Full HD
(1920x1080)
4K Ultra HD
(3840x2160)
GPU with programmable shadersGPU with fixed function pipeline
5151
Large displays with high pixel density and high-resolution cameras are
key selling points
Examples of phones using Snapdragon 800 (around 2014)
Full HD (1080p) or larger displays; larger resolution front and rear cameras
LG G3 (Snapdragon 800)
Android 4.4.2 (Kit-Kat)
5.5” QHD Display (2560x1440) 538ppi
13 MP rear and 2.1 MP front cameras
HTC One M8 (Snapdragon 800)
Android 4.4.2 (KitKat)
5” FHD Display (1920x1080)
4+4 MP rear and 5 MP front cameras
Sony Xperia Z2 (Snapdragon 800)
Android 4.4.2 (Kit-Kat)
5.2” FHD Display (1920x1080)
20.7 MP rear and 2.2 MP front cameras
1st cellphone
with dual
camera
5252
Qualcomm Technologies was the 1st company
to enable dual-camera capability
Dual-camera experiences
Instant autofocus
range measurement
BokehRe-focus
Low light enhancement High dynamic range
Segmentation with
background modification
Depth
Fusion
Wide lens Tele lens
Zoom
capability
5353
7nm process
Each technology team is continually innovating
and rolling their latest technology into the next chip
Fast forward: Evolution of our premium tier to the present
Our premium-tier chip is updated every year
• 1 Gbps LTE
modem
• 2.45 GHz Octa
CPUs
• Up to 32 MP
camera
• Integrated Wi-Fi
• 1.2 Gbps LTE
modem
• 2.8 GHz Octa
CPUs
• Camera noise
reduction
• 802.11ad
support
• 2.0 Gbps LTE
modem
• HDR10+ support
• 1st computer
vision engine
• AI tensor
hardware engine
• Security
processor • Integrated 5G modem
• Triple ISP
• Fused AI accelerator
• 40% higher GPU
perf
• Qualcomm®
Quick Charge™
3.0 Technology
• Added Galileo
support
• Sensors power
island
• Octa-core
64-bit CPUs
• Native 4k +
external 4k
display
10nm process 10nm process 7nm process14nm process20nm process
• Variable rate shading
• Audio AI acceleration
810 820 835 845 855 865
X55
• 7.5 Gbps 5G
modem
• Up to 200MP
camera
• 8k video enc/dec
• Improved AI
engine
• XR enhancements
Qualcomm Quick Charge is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
5nm process
5454
Audio power island in the chip enables always-on listening at low power.
Audio algorithms have migrated to use machine learning.
Qualcomm Voice Activation is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
OnePlus 8 Pro
Snapdragon 865
iQOO Neo3 5G
Snapdragon 865
Xiaomi Mi10 Pro 5G
Snapdragon 865
LG V60 ThinQ 5G
Snapdragon 865
Bringing AI
to the masses
Snapdragon 865-based phones:
sleek and bezel-less with voice UI
All of these phones use our Qualcomm® Voice Activation for keyword detection
5555
The dual-camera capability we pioneered has expanded to 3, 4, or even 5
cameras, which automatically switch between themselves as you zoom
Premium-tier phones all have multiple cameras
• Snapdragon 865 with Android 10.0
• 6.47” FHD+ (2340x1080) display with 90Hz refresh
• Quad (108 + 20 + 12 + 8) rear cameras + 20 MP front camera
20 Megapixel Front camera
108 Megapixel camera
20 Megapixel
ultra wide-angle camera
12 Megapixel
short telephoto camera
8 Megapixel
Long telephoto camera
Xiaomi Mi 10 Pro
• Snapdragon 865 with Android 10.0
• 6.7” QHD+ (3168 x1440) display with 120Hz refresh
• Triple (48 + 48 + 13) rear cameras + 32 MP front camera
OPPO Find X2 Pro
32 Megapixel Front camera
48 Megapixel
camera
48 Megapixel
ultra wide-angle camera
13 Megapixel
telephoto camera
5656
Chinese National Geography Magazine used Snapdragon 865 to
capture wildlife and nature videos in China to promote sustainability
8K video recording on smartphones
for the 1st time in history
Snapdragon Mobile
Platform-enabled
smartphones can now:
• Produce 8K videos
• Produce 4K HDR videos
with 1 billion colors
• Take up to 200 MP photos
• Share virtually anytime and
anywhere with 5G
5757
The GPU in Snapdragon 865 has roughly equivalent performance to the Xbox
One, enabling console-quality games to be ported to mobile devices
Tremendous improvement in GPU performance
Adreno 650
GPU
~~
Xbox One
865
5858
Several phones are being custom-designed for online gaming
(controls, stereo speakers, haptics, high display refresh rates, thermal mitigation)
Mobile gaming is expanding rapidly
Asus ROG Phone 3
Snapdragon 865+ with Android 10.0
6.59” FHD+ (2340x1080) Display
(144Hz refresh)
Xiaomi Black Shark 3 Pro
Snapdragon 865 with Android 10.0
7.1” QHD (3120x1440) Display
(90Hz refresh, 484 PPI)
5959
Leading technologies and optimized system design
make Snapdragon the leading AR/VR solution
Oculus
Quest
Glass Enterprise
Edition 2
XRSPACE
MANOVA
Nreal
Light
HTC
VIVE Focus Plus
Oculus
Quest 2
GPU
Audio LPI
Sensors LPI
Camera
CVP
DPU
Video
Snapdragon is the world’s leading
Extended Reality (XR) platform
6060
Real-time language transcription / translation on the device
AI capability
on Snapdragon
865
6161
. . . and a lot of ingenuity and vision from our engineers
The cellphone has transformed from 1995 to 2020
The power of integration driven by Moore’s Law
Xiaomi Mi 10 Ultra
+
X55
865
MSM2
Qualcomm
QCP-800
• 500nm process
• 1.4M transistors
• CDMA voice-only
• < 20 MHz Intel ‘186 CPU
Then (1995) Now (2020)
• 7nm process
• ~ 10B transistors
• 7.5 Gbps 5G modem
• 2.84 GHz Octa-core CPU
• GNSS location services
• 4 rear, 1 front camera
• 8k video encode/decode
• Xbox One class GPU
• 4k display capability
• Always-on voice UI
• Sensors hub
• CV & AI acceleration engines
• XR optimizations
Follow us on:
For more information, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
Thank you
Nothing in these materials is an offer to sell any of the
components or devices referenced herein.
©2018-2020 Qualcomm Technologies, Inc. and/or its
affiliated companies. All Rights Reserved.
Qualcomm, Adreno, Hexagon, MSM, Krait, Quick Charge
and Snapdragon are trademarks or registered trademarks
of Qualcomm Incorporated. Other products and brand
names may be trademarks or registered trademarks of
their respective owners.
References in this presentation to “Qualcomm” may mean Qualcomm
Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries
or business units within the Qualcomm corporate structure, as
applicable. Qualcomm Incorporated includes Qualcomm’s licensing
business, QTL, and the vast majority of its patent portfolio. Qualcomm
Technologies, Inc., a wholly-owned subsidiary of Qualcomm
Incorporated, operates, along with its subsidiaries, substantially all of
Qualcomm’s engineering, research and development functions, and
substantially all of its product and services businesses, including its
semiconductor business, QCT.

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Enabling the rise of the smartphone: Chronicling the developmental history at Qualcomm

  • 1. Enabling the rise of the smartphone: Qualcomm Technologies, Inc. Chronicling the developmental history at Qualcomm @Qualcomm_techDecember 10, 2020
  • 2. 22 How did this come about? How did the capabilities of these handheld devices evolve so quickly? Mobile smartphones are an amazing technical achievement Mind-blowing performance Processing power greater than the most advanced super computers of the early 1990s High-quality multimedia High-quality music playback Immersive surround sound 8K UltraHD video player/recorder HD gaming console High resolution, multi-sensor digital camera Broadband speeds Blazing fast multi-Gbps data rates Long battery life The ability to power all these amazing experiences with less energy than it takes to power a light bulb for 15 minutes Location-based navigation Knows your current location and can help guide you to your destination Internet connectivity anywhere Access information, shop online, connect with friends, share photos and videos All in a device that fits in your hand
  • 3. 33 A B Limited user capacity due to inefficient use of spectrum (expensive) Analog system suffered from noise/interference issues: desire to go digital 1983: Introduction of 1G cellular wireless (AMPS) Frequency Division Multiple Access (FDMA) using 30kHz FM-modulated voice channels FDMA A B 30 kHz 30 kHz 30 kHz 30 kHz 30 kHz 30 kHz 30 kHz 30 kHz Large frequency gap required between users to avoid interference Freq A Freq A Freq A Freq A Freq A Freq A Freq A Radio base stations Communication links Mobile Switching Office PSTN Each user in a call was assigned to a pair of 30 kHz frequency bands Poor frequency reuse led to inefficient use of spectrum (higher cost) Big, bulky phones
  • 4. 44 Qualcomm proposed CDMA as a better digital alternative to TDMA. Capacity is important because it translates into cost. Late 80’s to early 90’s: 2G digital cellular wireless U.S. industry was already moving down the TDMA path (standardized as IS-54 in 1990) Code-Division Multiple Access (CDMA) Frequency-Division Multiple Access (FDMA) Time-Division Multiple Access (TDMA) Divide each channel into 3 timeslots so 3 users can share the same frequency band 3x capacity Spread-spectrum technology: allow all users to share time and frequency by assigning each user a unique code 10x-20x capacity DigitalAnalog Time Only one user per radio channel Freq Time Three users per radio channel Freq User D User C User B User A A B C A B C D E F D E F G H I G H I J K L J K L Time Freq Code Existing AMPS Analog System 1x capacity
  • 5. 55 The theoretical capacity gain of CDMA over FDMA was “staggering” Seminal CDMA memo by Klein Gilhousen Analyzed the use of CDMA for digital cellular compared with FDMA Klein Gilhousen 1942–2016 Summary “I consider these results to be so staggering that I would like everyone given a copy of this memo to recheck the assumptions and the results. Clearly, there is a business opportunity here.”
  • 6. 66 All users share the same bandwidth, leverages statistical averaging for voice activity so that spectrum is used efficiently How does CDMA work? Each user creates a small amount of interference for the other users Spread using Code A Spread using Code B Spread using Code C User A User B User A User B User C User C At the transmitter At the receiver Reconstruct using Code C Reconstruct using Code B Reconstruct using Code A Other signals look like noise 1.25 MHz Signal looks like noise To take advantage of voice activity (each user only talks around 3/8 of the time), the system uses a variable-rate vocoder to reduce interference and leverage statistical averaging across users Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice
  • 7. 77 Qualcomm was forced to build the entire system to prove that CDMA worked, including the chips, phones, and base stations. CDMA was met with skepticism by the industry Significant doubt that CDMA could be deployed successfully for commercial use “It’s too late. We’re already down the TDMA path.” “It won’t work in the real world the way they claim.” “It’s too complex.” “CDMA violates the laws of physics!”
  • 8. 88 2. Cell-edge challenge High interference caused by users at the cell edge due to the large path loss Solution: Soft handoff: users communicate with multiple cells simultaneously to leverage diversity gain and reduce transmit power Qualcomm engineers figured out how to address each of these challenges Why the skepticism? What were the big challenges? Soft (vs. hard) handoffs Communicating with multiple cells simultaneously led to more reliable handoffs and fewer dropped calls 1. Near-far power challenge Users close to the tower overpower the uplink signal minimizing capacity on the shared channel Solution: Continuous control of transmit power based on signal strength 3. Multipath fading challenge Destructive interference caused by reflections from the same signal over multiple paths interfering with each other Solution: Advanced “rake” receivers align and combine energy from multiple signal paths constructively User B User A Up to 1,000,000 X User B User A Without Power Control Signal Power at Tower With Power Control Signal Power at Tower B A Noise Path C Path B Path A Signal Strength at Receiver +
  • 9. 99 This successful demo started the industry shift towards acceptance of CDMA as a viable approach November 7, 1989: The CDMA demo in San Diego Pacific Telesis in LA (PacTel) was the sole carrier receptive to CDMA technology Demonstrate soft-handoff between 2 cell sites IEEE Milestone Award
  • 10. 1010 All these demos used Qualcomm-developed CDMA equipment Many more CDMA demonstrations and testing Need to prove the system worked as advertised in the real world February 1990: NYC (Nynex) To prove CDMA worked in an urban environment with significant multipath Nov 1991: CDMA capacity testing Qualcomm employees loaded mobile devices in their cars and drove continuously along pre-defined routes to allow computation of capacity CDMA mobile circa 1991
  • 11. 1111 Since the processing power of an IC doubles every 2 years, complexity of design is not a big problem—process technology will enable it Source: wikipedia CDMA complexity challenge mitigated by Moore’s Law The number of transistors per square inch on an integrated circuit will double approximately every 2 years 1 10 100 1,000 10,000 100,000 1,000,000 10,000,000 100,000,000 1,000,000,000 10,000,000,000 100,000,000,000 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015 2020Numberoftransistors(logscale) Moore’s Law: Transistor count by year
  • 12. 1212 Every process node change allowed a big reduction in phone form factor The power of Moore’s Law in shrinking our early phone designs Qualcomm Beta phone Single-chip CDMA MSM in .8m process Qualcomm Alpha II phone 3 chip CDMA chipset in 1.2m process Qualcomm QCP-800 phone MSM2 in .5m process
  • 13. 1313 CDMA was standardized by TIA/EIA as IS-95A in July 1993 CDMA standardization and commercialization timeline CDMA credibility continued to grow, leading to some major deployment announcements Primeco to build PCS network using Qualcomm's technology RCR Wireless By RCR Wireless Staff on JUNE 19, 1995 When PCS PrimeCo L.P. announced earlier this month plans to build its personal communications services networks using Code Division Multiple Access technology, CDMA developer Qualcomm Inc. received its first major U.S. customer and coverage in more than three-quarters of the country. AirTouch Communications Inc., U S West Inc., Bell Atlantic Corp. and Nynex Corp.-the companies comprising PrimeCo- intend to deploy CDMA-based wireless service not only in the partnership’s 11 major broadband PCS markets, but in each of its own cellular markets. Plans call for voice, vehicular fax, data and short messaging services to be offered. Source: cdg.org; RCR Wireless 6/19/95
  • 14. 1414 Qualcomm grew from 1,262 employees in 1993 to 11,200 in 1999 Qualcomm built everything to jump-start the CDMA industry Industry skepticism about CDMA caused traditional equipment suppliers to get a late start MSM2300 MSM3000 Chips Phones (Partnership with Sony 1994) Infrastructure equipment (Partnership with Nortel 1994) Sold to Kyocera in 2002 Sold to Ericsson in 1999 MSM is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.
  • 15. 1515 Qualcomm helped drive the industry towards direct internet connectivity, which enabled cellphones to become another internet client using TCP/IP protocols Data: The next frontier for 3G Qualcomm advocated packet-switched data using the TCP/IP stack PDSN Base Station Controller (BSC) Internet Application TCP/UDP IP Link Layer TCP/IP Stack Application TCP/UDP IP Link Layer TCP/IP Stack
  • 16. 1616 Several of the concepts from EV-DO1 served as a foundation for 4G/5G Designing a CDMA system optimized for packet data Data has different characteristics than voice; goal is to optimize total data throughput CDMA2000 (Voice) / EV-DO (Data) Optimize data throughput by sending maximum data rate to a single user at any instant; other users are time-multiplexed into different time slots. Base station scheduler monitors channel conditions for each user and modifies the modulation based on the data rate it thinks the user can sustain. 1 2 Channels are compatible: Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Voice Cell edge Data Separate data-optimized channel (2.4 Mbps, later 3.1 Mbps) CDMA2000 EV-DO 1.25 MHz1.25 MHz Power Resources User A User B User C Time CDMA2000 Cell Site EV-DO Cell Site 1: High Data Rate (HDR) renamed as EV-DO (Evolution - Data Optimized) after standardization in Nov 2000 as EIA/TIA-856
  • 17. 1717 The Lines of Code That Changed Everything Apollo 11, the JPEG, the first pop-up ad, and 33 other bits of software that have transformed our world. Date: Circa 2003. (Date is incorrect) The solution that makes cellphone networks possible [~, b_user] = max(drc(i, :)/_avg_thruput(i, :)); avg_thruput(i+1, :) = (i/(i+1))*avg_thruput(i, :); avg_thruput(i+1, b_user) = (i/(i+1))*avg_thruput(i, b_user)+drc(i, b_user)/(i+1); October 14, 2019 Proportional Fair Scheduling for Wireless Networks “The solution that makes cellphone networks possible” Source: Slate, 10/14/19 The importance of the EV-DO scheduler is recognized Slate selected the scheduling code as one of the 36 most impactful pieces of software of all time
  • 18. 1818 Amazon included the EV-DO service through Sprint to allow users to browse and buy Kindle books online Source: Gizmodo, 11/18/07 © 2007 Gizmodo, www.gizmodo.com. 1st Amazon Kindle enabled EV-DO internet connectivity There's a lot to digest in Newsweek's seven-page all-out feature. Amazon CEO Jeff Bezos sums it up: "This isn't a device, it's a service." Kindle starts shipping tomorrow for $399 and is "a perpetually connected Internet device" running off of EV-DO—it calls the service "Whispernet." It's totally computer independent: You browse for books (88,000 at launch) and buy them in a "one-touch process," it comes with a personal Kindle email address and it can browse the regular internet—keyboard sounds useful now, doesn't it? Amazon Kindle Official Details: $399, "Whispernet" EV-DO, the "iPod of Reading" Gizmodo, 11/18/07 $400 EV-DO internet
  • 19. 1919 From EV-DO to HSPA (High-Speed Packet Access), to HSPA+ 1 Source: CDG (www.cdg.org) and 3GPP (www.3gpp.org) Data technologies continued to evolve in 3G 1999 Qualcomm introduces EV-DO January 2002 First EV-DO commercial launch Q4 2004 3GPP release 6 with HSPA is published based on WCDMA technology Q1 2007 EV-DO passes 50 million connections Q108 HSPA passes 50 million connections June 2008 First HSPA+ (21 Mbps) commercial launch September 2010 First DC-HSPA+ (42 Mbps) commercial launch Series 1 Mobile broadband timeline1 EV-DO and HSPA Benefits • Delivered achievable throughput >2 Mbps • Reduced operator cost for data services • Continuous evolution for enhanced services Mobile 3G CDMA2000 / EV-DO Mobile 2G CDMA / GSM / GPRS Mobile 3G WCDMA / HSPA 0.5 Mbps HSPA HSPA+ Rev. A Rev. B Peak data rate (Mbps) <0.5 Mbps 3.1 Mbps → 14.7 Mbps 14.4 Mbps → 63+ Mbps
  • 20. 2020 Multiple generations of improvements in LTE and LTE-Advanced Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. We led the way to gigabit-class LTE Faster, better mobile broadband Peakdownloadspeedsupportedinmodem(Mbps) Approximate date of commercialization by Qualcomm Technologies Snapdragon X5 LTE Modem Snapdragon X7 LTE Modem Snapdragon X10 LTE Modem Snapdragon X12 LTE Modem 600 Mbps 450 Mbps 300 Mbps 150 Mbps 100 Mbps100 Mbps 21.1 Mbps 10.2 Mbps 7.2 Mbps 7.2 Mbps 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 1.8 Mbps >500xPeak download speeds of early 3G devices ~10xPeak download speeds of first-gen LTE devices
  • 21. 2121 We led the evolution and expansion of LTE Leading in 5G requires 4G LTE Leadership Carrier aggregation CoMP Hybrid ARQ Lower power consumption technologies, e.g. DTX/DRX Handover procedure LTE Broadcast (eMBMS) Small cell self- configuration techniques OFDMA, SC-FDMA waveforms MulteFireLTE-U/LAA/ eLAA LWASmall cells interference management LTE Direct and C-V2X Advanced MIMO technologies, e.g. UL MIMO Fast link adaptation CSFB Our systems-level inventions are foundational to 5G
  • 22. 2222 Higher capacity will allow carriers to offer more cost-efficient unlimited data plans Lower latency & higher reliability can enable new uses for wireless networks 5G brings an enhanced air interface for unified connectivity 5G improvement over 4G 3G/4G foundation Our wireless inventions are leading the 5G evolution Higher capacity will allow carriers to offer more cost-efficient unlimited data plans Lower latency & higher reliability can enable new uses for wireless networks Our wireless inventions are leading the 5G evolution 10x Connection density 3x Spectrum efficiency 10x Decrease in end-to-end latency 10x Experienced throughput 100x Traffic capacity 100x Network efficiency
  • 23. 2323 Whereas many companies try to accumulate patents for “counting value”, Qualcomm tries to patent valuable fundamental ideas Patent value is about quality rather than quantity Why 5G Patent ‘Value’ Is More Important Than The ‘Number’ Of Patents Patrick Moorhead Moor Insights & Strategy, February 27, 2020 According to IPWatchdog, in a recent webcast (slides here), while many companies cluster in their patent portfolio size or number of patents, Qualcomm leads the pack in value and impact. Note how close the number of patents are between Qualcomm, Huawei, Intel (now Apple), and Samsung are, but when it comes to value, Qualcomm is considerably higher than the next competitor. “Qualcomm leads the pack in value and impact” Patent Count Patent Value and Impact Source: Moor Insights & Strategy, 2/27/20; LexisNexis | PatentSight
  • 24. 2424 Our fundamental research helped spawn entirely new industries Facebook TwitterSnapchat Grubhub UberLyft DoorDash Instagram Twitch Groupon Fundamental innovations Where would many companies be without Qualcomm’s inventions? Foundational data technologies spurred new innovative services, experiences, and business models
  • 25. 2525 13 process node transitions between MSM1 and Snapdragon 865 (and counting) MSM is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Integration of capabilities enabled by Moore’s law MSM™ 1 865 0.8 m 7 nm0.5 m 0.35 m 0.25 m 0.18 m 0.13 m 90 nm 65 nm 45 nm 28 nm 20 nm 14 nm 10 nm GPS Position Location 3D Graphics Video Playback Wireless WAN Security Video Recorder Wireless LAN Video Recorder Sensors Music Stereo Headset with Bluetooth/UWB Camera PC Peripherals
  • 26. 2626 Enable music listening and creation of simple mixed-media applications (predates the first iPod) 2000: Integration of audio capability Audio applications are run on our internally developed DSP Audio MP3 Decoder Allows people to listen to their digitized music MSM3300 Allows custom ringtones, animation, greeting cards, karaoke, screen savers, etc. Compact Multimedia Extension (CMX) Enables time-synchronized combining of Midi-based music, PNG graphics, animation, text, and speech
  • 27. 2727 Low-power wireless connection to peripherals Wireless Communications Public Service Act (911 act) was passed in 1999 1; Source: Bluetooth SIG Market Update 2020 2000: Integration of Bluetooth and GPS Expanding the utility of the cellphone beyond voice calls Bluetooth GPS Enable E911 and location-based services MSM3300 1
  • 28. 2828 Enable playing and recording of video clips, and video telephony 2002: Integration of video capability Video applications were initially run on an internally developed DSP MSM6100 Qtv MPEG4 / H.263 decoder Qcamcorder MPEG4 / H.263 encoder Qvideophone MPEG4 / H.263 encoder/decoder
  • 29. 2929 Camera modules were built by companies that built digital still cameras 2002: Integration of camera? At this time, camera image processing was embedded inside the camera module, while JPEG image compression was performed in an external chip JPEG CODEC & Memory JPEG codec chip Image DSP Image sensor Packaged camera module MSM
  • 30. 3030 JPEG CODEC & Memory MSM JPEG image processing standard could easily be handled by the MSM, and the integration saves both cost and board area 2002: Integration of camera Integration of the JPEG image compression was a natural first step Image sensor Packaged camera module Image DSP JPEG CODEC
  • 31. 3131 Image DSP Customer and vendor feedback was unfavorable 2002: Integration of camera? Rationale for integration: Should we integrate the image processing as well? 2. Photo sharing is a good application to drive demand for wireless data services 3. Integrating the image processing will save cost, because the cost of the silicon in the MSM will be smaller 1. Could be a popular feature because your phone (and therefore your camera) is always with you Packaged camera module Image sensor ? MSM JPEG CODEC
  • 32. 3232 Image sensor Image DSP We started work on two designs: 2002-2004: Integration of camera Rationale for integration: Qualcomm culture motivated us to integrate the camera anyway 2. Photo sharing is a good application to drive demand for wireless data services 3. Integrating the image processing will save cost, because the cost of the silicon in the MSM will be smaller 1. Could be a popular feature because your phone (and therefore your camera) is always with you MSM6550MSM6500 DSP-based HW-based 1st integration of the camera ISP into a mobile chip DSP-based (software) camera that supported 1.3MP images (MSM6500) Hardware-based camera that supported 4MP images (MSM6550) MSM JPEG CODEC Image Signal Processor (ISP)
  • 33. 3333 We started building our knowledge of 3D graphics from scratch: transformation, lighting, shading, triangle rasterization, texturing, z-test, and more 2002: Started work on 3D graphics We thought people might want to play games on their phone during idle time Early demonstration contentLearning 3D graphics from ground-up Rasterizer 3D 3D
  • 34. 3434 Game developers were interested because of the volumes of phones 2004: Integration of 1st graphics core Our design coincided with the OpenGL ES API development in the Khronos Group Some initial games we attracted to the platform Targeted geometry performance to slightly exceed PlayStation 1 MSM6550
  • 35. 3535 New modem in MSM6500, added 1st multimedia hardware cores in MSM6550 2004: Integration of camera, video, and graphics hardware MSM6550 was our first chip stressing multimedia capability (no change to the modem) MSM6550MSM6500 • Audio: MP3, AAC, AAC+ playback • Camera: 4 MP snapshot • Video: 30fps H.264 CIF playback • Video: 15fps H.264 CIF recording • Graphics: 100k triangles/s, 7MP/sec • cdma2000 1x, EV-DO, GSM/GPRS • Combined 1x/EV-DO/GPS searcher • DSP-based demodulation • Direct-conversion RF front end • DSP-based applications 30M transistors in .13m process 58M transistors in 90nm process Same Modem
  • 36. 3636 High-quality images built confidence in our camera solution and shifted the whole industry towards bare sensor modules plus baseband-integrated ISP 2005: Images from our 1st hardware-based camera MSM6550
  • 37. 3737 A custom reference design to demonstrate our multimedia capabilities 2004: Phone reference design for MSM6550 Dual display, 2MP camera with LED flash, stereo speakers, gaming controls, and more Analog Joystick Rocker Buttons Shoulder Buttons 1, 2, 3 & 4 320x240 18 bit Color Display Stereo Speakers Gaming Mode
  • 38. 3838 Many of these clamshell thin phones were trying to emulate the look and feel of the Motorola Razr v3 Examples of phones using MSM6x50 (around 2005) Clamshell phones with 2-inch displays and 1.3-2.0 megapixel cameras Motorola Razr v3 Casio A5512CA (MSM6550) 2.2” QVGA Display (320x240) 1.3 MP camera LGE U880 (MSM6250) 2” Mobile XGA Display (220x176) 1.3 MP camera Samsung Z510 (MSM6250) 2” QVGA Display (320x240) 1.3 MP camera Toshiba W55T (MSM6550) 2.4” WQVGA Display (400x240) 2 MP camera
  • 39. 3939 Lower silicon cost, fewer components, smaller board space allows sleeker form-factors and faster time-to-market Advantages of integration Integration strategy was winning over customers Ringer ASIC Video ASIC Camera Module 3D Gaming ASIC Non-integrated solution Our highly integrated solution • Complete / integrated solution • Lower device costs • Faster time to market • Proven interoperability
  • 40. 4040 Need for an OS to manage all the applications and concurrencies Multimedia: 6MP ISP, VGA-resolution video, and 1st Display Processor (MDP) 2005: Integration of 2nd CPU to support 3rd-party OS MSM7500 was the first Qualcomm chip to separate the modem and applications subsystems MSM7500 ARM 9 CPU Modem subsystem Applications subsystem ARM 11 CPU Brew Symbian OS J2ME Windows Mobile Palm OS Mobile operating systems
  • 41. 4141 Many 3rd-party operating systems in play, including Windows Mobile, Symbian, Apple IOS, Palm WebOS, Blackberry OS, and Android Examples of phones using MSM7xxx (around 2008-2009) 3rd-party OS, 2.8” – 3” displays, 3MP cameras, often with pullout QWERTY keyboards Sony Ericsson Xperia X1 (MSM7200) Microsoft Windows Mobile 6.1 Pro 3” WVGA Display (800x480) 3 MP camera T-Mobile G1 / HTC Dream (MSM7201A) Google Android 1.6 (Donut) 3.2” HVGA Display (320x480) 3 MP camera 1st commercial Android device Samsung I7500 Galaxy (MSM7200A) Google Android 1.5 (Cupcake) 3.2” HVGA Display (320x480) 5 MP Camera 1st Samsung Galaxy device
  • 42. 4242 Phones became capable computing devices Qualcomm Hexagon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. 2007: Integration of 1 GHz CPU, 600MHz DSP, and ATI GPU Qualcomm did a custom CPU implementation of the ARM v7 architecture Console GPU scaled down for mobile MSM8650 1 GHz Scorpion CPU ATI GPU Core 600 MHz Qualcomm® Hexagon™ DSP Custom, internally-designed DSP Scorpion CPU 1st GHz ARM CPU Xbox 360 Bus Interface Unit L2 Cache/TCM DMA L1 I-Cache L1 D-Cache Debug & Performance Monitors Trace Superscalar CPU VeNum Multimedia Engine
  • 43. 4343 More GPU capability led to improved graphical user interfaces Examples of phones using MSM8x50 (around 2010) Larger WVGA displays, higher megapixel cameras, touchscreen keyboards Toshiba TG01 (MSM8250) Microsoft Windows Mobile 6.5 4.1” WVGA Display (800x480) 3 MP Camera HTC Google Nexus One (MSM8250) Android 2.1 (Éclair) 3.7” WVGA Display (800x480) 5 MP camera HTC Droid Incredible (MSM8650) Android 2.1 (Éclair) 3.7” WVGA Display (800x480) 8 MP camera
  • 44. 4444 We built a team to optimize Webkit performance on our chips Webkit (open source browser engine) was used as a basis for many of the mobile browsers Torch Mobile Iris Browser Palm WebOS Browser Nokia S60 Browser Apple Safari Mobile Browser Google Android Browser Webkit Open Source Project (Started by Apple) Fast CPUs and larger displays drove mobile browser usage Users could access web information anytime: weather, stock quotes, travel schedules, …
  • 45. 4545 Encoding and decoding of video in full HD (1080p) resolution. New interfaces allow the phone to drive TV displays and monitors. 2009: Integration of high-definition video (1080p) capability Also upgraded the display core (scaling, contrast enhancement) and interfaces (HDMI) MSM8660 HD Video Core 1.5 GHz Scorpion CPU 1.5 GHz Scorpion CPU MDP4 (Display core) 1080 1920
  • 46. 4646 MSM8660 2009 1080p Full HD (1920x1080) Another example of the expanding capabilities due to Moore’s Law MSM8650 2007 720p HD (1280x720) 16:9 aspect ratio MSM7500 2005 VGA (640x480) WVGA (854x480) MSM6550 2004 QVGA (320x240) MSM6100 2002 QCIF (176x144)Video playback resolution chart > 80X increase in pixel resolution in less than 10 years
  • 47. 4747 Capable multimedia: feasible to watch video on you phone Examples of phones using MSM8660 (around 2011) 4-inch plus displays, 8-megapixel cameras, high-definition (HD) displays, 1080p video HTC Sensation (MSM8660) Android 2.3 (Gingerbread) 4.3” QHD Display (960x540) 8 MP Camera, 1080p video Samsung Galaxy S II HD (MSM8660) Android 2.3 (Gingerbread) 4.65” HD Display (1280x720) 8 MP camera, 1080p video LGE Optimus LTE (MSM8660) Android 2.3 (Gingerbread) 4.5” HD Display (1280x720) 8 MP camera, 1080p video
  • 48. 4848 Supported all leading broadband standards in the world (world phone) Higher bandwidth, higher capacity allows more cost-efficient data plans 2011: Integration of LTE modem (4G) Also integrated a Wi-Fi modem and a sensors processor MSM8960 LTE multi- mode modem 1.7 GHz Krait CPU 1.7 GHz Krait CPU Sensors processor MSM8960 Cellular Support LTE FDD 100 Mbps DL / 50 Mbps UL (Cat. 3, 3GPP Rel. 9) LTE TDD 68 Mbps DL / 17 Mbps UL (Cat. 3, 3GPP Rel. 9) UMTS DC-HSPA+ 42 Mbps DL (Cat. 24) / 11 Mbps UL (Cat. 8) CDMA2000 1xAdvanced, EVDO Rev.B (14.7 Mbps DL / 5.4 Mbps UL) GSM GSM/GPRS/EDGE TD-SCDMA TD-SCDMA 4.2 Mbps DL / 2.2 Mbps UL
  • 49. 4949 Use of sensors in the phone is growing rapidly 2011: Integration of sensors processor Process sensor data at lower power (than the big CPU) Gyroscope Compass Ambient lightTouch Accelerometer Sensor data Sensor fusion and processing Proximity Enhanced functionality and experiences • Touchscreen • Display orientation • Phone to ear detection • Pedometer • Image stabilization • Display brightness adjustment
  • 50. 5050 4k video engine Dual-camera Qualcomm® Adreno™ 330 GPU 2.3 GHz Qualcomm® Krait™ CPU 2.3 GHz Krait CPU 2.3 GHz Krait CPU 2.3 GHz Krait CPU The 1st Snapdragon chip provided a significant upgrade in multimedia capability and was hugely successful in the market Qualcomm Krait and Qualcomm Adreno are products of Qualcomm Technologies, Inc. and/or its subsidiaries. 2012: Integration of quad-CPU, GPU shader core, 4k video Dual-camera capability4k video capability 800 SD (640x480) 1080p Full HD (1920x1080) 4K Ultra HD (3840x2160) GPU with programmable shadersGPU with fixed function pipeline
  • 51. 5151 Large displays with high pixel density and high-resolution cameras are key selling points Examples of phones using Snapdragon 800 (around 2014) Full HD (1080p) or larger displays; larger resolution front and rear cameras LG G3 (Snapdragon 800) Android 4.4.2 (Kit-Kat) 5.5” QHD Display (2560x1440) 538ppi 13 MP rear and 2.1 MP front cameras HTC One M8 (Snapdragon 800) Android 4.4.2 (KitKat) 5” FHD Display (1920x1080) 4+4 MP rear and 5 MP front cameras Sony Xperia Z2 (Snapdragon 800) Android 4.4.2 (Kit-Kat) 5.2” FHD Display (1920x1080) 20.7 MP rear and 2.2 MP front cameras 1st cellphone with dual camera
  • 52. 5252 Qualcomm Technologies was the 1st company to enable dual-camera capability Dual-camera experiences Instant autofocus range measurement BokehRe-focus Low light enhancement High dynamic range Segmentation with background modification Depth Fusion Wide lens Tele lens Zoom capability
  • 53. 5353 7nm process Each technology team is continually innovating and rolling their latest technology into the next chip Fast forward: Evolution of our premium tier to the present Our premium-tier chip is updated every year • 1 Gbps LTE modem • 2.45 GHz Octa CPUs • Up to 32 MP camera • Integrated Wi-Fi • 1.2 Gbps LTE modem • 2.8 GHz Octa CPUs • Camera noise reduction • 802.11ad support • 2.0 Gbps LTE modem • HDR10+ support • 1st computer vision engine • AI tensor hardware engine • Security processor • Integrated 5G modem • Triple ISP • Fused AI accelerator • 40% higher GPU perf • Qualcomm® Quick Charge™ 3.0 Technology • Added Galileo support • Sensors power island • Octa-core 64-bit CPUs • Native 4k + external 4k display 10nm process 10nm process 7nm process14nm process20nm process • Variable rate shading • Audio AI acceleration 810 820 835 845 855 865 X55 • 7.5 Gbps 5G modem • Up to 200MP camera • 8k video enc/dec • Improved AI engine • XR enhancements Qualcomm Quick Charge is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. 5nm process
  • 54. 5454 Audio power island in the chip enables always-on listening at low power. Audio algorithms have migrated to use machine learning. Qualcomm Voice Activation is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. OnePlus 8 Pro Snapdragon 865 iQOO Neo3 5G Snapdragon 865 Xiaomi Mi10 Pro 5G Snapdragon 865 LG V60 ThinQ 5G Snapdragon 865 Bringing AI to the masses Snapdragon 865-based phones: sleek and bezel-less with voice UI All of these phones use our Qualcomm® Voice Activation for keyword detection
  • 55. 5555 The dual-camera capability we pioneered has expanded to 3, 4, or even 5 cameras, which automatically switch between themselves as you zoom Premium-tier phones all have multiple cameras • Snapdragon 865 with Android 10.0 • 6.47” FHD+ (2340x1080) display with 90Hz refresh • Quad (108 + 20 + 12 + 8) rear cameras + 20 MP front camera 20 Megapixel Front camera 108 Megapixel camera 20 Megapixel ultra wide-angle camera 12 Megapixel short telephoto camera 8 Megapixel Long telephoto camera Xiaomi Mi 10 Pro • Snapdragon 865 with Android 10.0 • 6.7” QHD+ (3168 x1440) display with 120Hz refresh • Triple (48 + 48 + 13) rear cameras + 32 MP front camera OPPO Find X2 Pro 32 Megapixel Front camera 48 Megapixel camera 48 Megapixel ultra wide-angle camera 13 Megapixel telephoto camera
  • 56. 5656 Chinese National Geography Magazine used Snapdragon 865 to capture wildlife and nature videos in China to promote sustainability 8K video recording on smartphones for the 1st time in history Snapdragon Mobile Platform-enabled smartphones can now: • Produce 8K videos • Produce 4K HDR videos with 1 billion colors • Take up to 200 MP photos • Share virtually anytime and anywhere with 5G
  • 57. 5757 The GPU in Snapdragon 865 has roughly equivalent performance to the Xbox One, enabling console-quality games to be ported to mobile devices Tremendous improvement in GPU performance Adreno 650 GPU ~~ Xbox One 865
  • 58. 5858 Several phones are being custom-designed for online gaming (controls, stereo speakers, haptics, high display refresh rates, thermal mitigation) Mobile gaming is expanding rapidly Asus ROG Phone 3 Snapdragon 865+ with Android 10.0 6.59” FHD+ (2340x1080) Display (144Hz refresh) Xiaomi Black Shark 3 Pro Snapdragon 865 with Android 10.0 7.1” QHD (3120x1440) Display (90Hz refresh, 484 PPI)
  • 59. 5959 Leading technologies and optimized system design make Snapdragon the leading AR/VR solution Oculus Quest Glass Enterprise Edition 2 XRSPACE MANOVA Nreal Light HTC VIVE Focus Plus Oculus Quest 2 GPU Audio LPI Sensors LPI Camera CVP DPU Video Snapdragon is the world’s leading Extended Reality (XR) platform
  • 60. 6060 Real-time language transcription / translation on the device AI capability on Snapdragon 865
  • 61. 6161 . . . and a lot of ingenuity and vision from our engineers The cellphone has transformed from 1995 to 2020 The power of integration driven by Moore’s Law Xiaomi Mi 10 Ultra + X55 865 MSM2 Qualcomm QCP-800 • 500nm process • 1.4M transistors • CDMA voice-only • < 20 MHz Intel ‘186 CPU Then (1995) Now (2020) • 7nm process • ~ 10B transistors • 7.5 Gbps 5G modem • 2.84 GHz Octa-core CPU • GNSS location services • 4 rear, 1 front camera • 8k video encode/decode • Xbox One class GPU • 4k display capability • Always-on voice UI • Sensors hub • CV & AI acceleration engines • XR optimizations
  • 62. Follow us on: For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog Thank you Nothing in these materials is an offer to sell any of the components or devices referenced herein. ©2018-2020 Qualcomm Technologies, Inc. and/or its affiliated companies. All Rights Reserved. Qualcomm, Adreno, Hexagon, MSM, Krait, Quick Charge and Snapdragon are trademarks or registered trademarks of Qualcomm Incorporated. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsidiaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s engineering, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.