Introduction to Universal Variable webinar - 30th May 2013
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Enjoy this presentation of our free educational webinar to find out all about our open data model - Universal Variable - and how to get the very best from it. Find out how you can improve your customer analysis and insight, and see how some of our clients were able to use it to achieve their business goals. www.qubitproducts.com
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Introduction to Universal Variable webinar - 30th May 2013
- 1. Qubit Opentag: Introduction to Universal Variable Thursday 30th May 2013 Robert Tod Lead CSE at Qubit robert@qubitproducts.com @qubitgroup
- 2. Introduction to Universal Variable - What is Universal Variable? - How the Qubit data model works - Marketing and developer team benefits Deploying Universal Variable - Best practice when setting up - How to improve your customer analysis and insight Client case study - Stylistpick & the Magento Extension Q&A Agenda
- 3. Introduction to Universal Variable
- 4. What is Universal Variable? Universal Variable lets you publish your data in a single standard way which your technology partners can access. You can publish information about: - your users - the pages they visit - the products they view/search for - the products they add to the basket - what they end up buying 4
- 5. How it works 5 User User object
- 6. How it works 6 User User object Pages (Journey) Visits (Relationship over time)
- 7. How it works 7 User User object Pages (Journey) Visits (Relationship over time) Home Category Product Product objects Listing objects Events objects Recommendation objects
- 8. How it works 8 User User object Pages (Journey) Visits (Relationship over time) Home Category Product Home Basket Checkout Product objects Listing objects Events objects Recommendation objects Basket objects Transaction objects User objects
- 9. Reduced switching costs Future proofed data model Decreased reliance on development teams Faster deployment of tags 9 Benefits of Universal Variable Marketers More reliable deployment of tags Better structured data layer Fewer requests from marketing to focus on higher value tasks Developers
- 10. Why Universal Variable? Universal Variable features no branding and descriptive language. 10
- 12. Deploying Universal Variable 12 Defining Universal Variable Implementing Qubit Universal Variable model Validation Deployment Implementing third party tags Insight & action Getting the most out of Universal Variable
- 13. 13 Best practice UV Wizard: http://tools.qubitproducts.com/
- 14. 14 Improving customer analysis & insight A visitor has multiple states as they go through a journey to conversion Example Achieve a more granular understanding of your visitors
- 15. 15 Jane Improving customer analysis & insight A visitor has multiple states as they go through a journey to conversion Example Achieve a more granular understanding of your visitors
- 16. 16 Jane Improving customer analysis & insight A visitor has multiple states as they go through a journey to conversion Example Achieve a more granular understanding of your visitors User Jane Visit 1 Pages viewed 7 Product pages viewed (UV) 4 Out of stock products (UV) 4 Average value of products viewed (UV) £40 Number of items in basket (UV) 0 Conversion - Shipping Cost (UV) -
- 17. 17 Jane Improving customer analysis & insight A visitor has multiple states as they go through a journey to conversion Example Achieve a more granular understanding of your visitors User Jane Visit 1 Pages viewed 7 Product pages viewed (UV) 4 Out of stock products (UV) 4 Average value of products viewed (UV) £40 Number of items in basket (UV) 0 Conversion - Shipping Cost (UV) -
- 18. Improving customer analysis & insight Full implementation can help provide insights & targeted actions 18 Analysis Example variables required Price based product category Product name, Product price, SKU Discount usage Product name, Product price (before discount), post discount, voucher code Stock remaining Product name, stock availability Average price basket abandoned Basket, Line items: (Product value) Expat community performance Shipping address, Billing address Shipping cost Basket value, Shipping cost, Total transaction costs Third party tool performance Product recommendation line items, Product value Average value of social users Facebook ID, Twitter ID, Revenue
- 19. Case Study
- 20. 20 Stylistpick Objective: create a better framework for data collection
- 21. 21 Result 90minsto fully deploy Universal Variable
- 22. 22 http://www.magentocommerce.com/magento-connect/catalog/product/view/id/13932/ Magento Plugin UV extension plugged seamlessly into Stylistpick's Magento platform "Having a robust data model across our website is vital for understanding our customers and tailoring the website to their specific needs. Qubit’s Magento extension has meant we’ve been able to deploy this rapidly and cost effectively.” Ian Sutherland, Finance Director
- 23. Resources 23 Read more here: bit.ly/qubitcasestudies Read more about how Qubit worked with Stylistpick and others on our website.
- 24. 24 Q&A
- 26. Thanks Robert Tod Lead CSE at Qubit robert@qubitproducts.com @qubitgroup