1. What Makes a Great
Government Website?
Hillary Hartley
@hillary & @gov20
www.egov.com

2. We the people…
just want a website that works.
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3. 10 Tenets of Good e-Gov
— Secure — Responsible
— Simple — Approachable
— Accessible — Encourage Discovery
— Current — Promote and Engage for
Change
— Agile
— Accountable Through
http://j.mp/good-gov Openness
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4. 10 Tenets of Good e-Gov
— Secure — Responsible
— Simple — Approachable
— Accessible — Encourage Discovery
— Current — Promote and Engage for
Change
— Agile
— Accountable Through
http://j.mp/good-gov Openness
NIC Inc. | www.egov.com 9/13/12 4

5. Simple
Easy to use.
Get in, get out.
NIC Inc. | www.egov.com 9/13/12 5

6. Rock solid search = BYOL
“Bring your own link.”
Curated search results based on analytics and season.
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7. Anticipate Trending Topics
Give ‘em what they want. Pore over analytics to understand exactly what
tasks your users are trying to accomplish.
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8. Current
Use of latest technology.
Aware of aesthetic trends.
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9. “ Consumers understand the value of a
Web site whose appearance is informed
by their favorite company, not every
”
other government site.
Victor Zapanta (@victorzapanta), CFPB
http://www.washingtonpost.com/blogs/ezra-klein/wp/2012/09/07/who-leaves-comedy-central-to-work-for-the-government/
NIC Inc. | www.egov.com 9/13/12 9

10. Responsible
Commitment to accessibility and usability.
Fiscal responsibility down to bytes and bits.
NIC Inc. | www.egov.com 9/13/12 10

11. Icons courtesy of The Noun Project (thenounproject.com)
NIC Inc. | www.egov.com 9/13/12 11

12. Quick page loads, optimized
images, HTTP compression,
minimal HTTP requests, CSS
sprites, cached pages…
= $$$ saved
NIC Inc. | www.egov.com 9/13/12 12

13. Approachable
Sociable. Helpful. Feedback loops.
“We’re here to help.”
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14. RI.gov
We’re Listening
Social media and online networks as feedback loops.
Enhanced customer service.
NIC Inc. | www.egov.com 9/13/12 14

15. Alabama Texas
Listen. Engage. Be Findable.
Social media. Crowdsourced ideas. Live help. Customer service via SMS.
Just a few of the innovations launched at NIC portals.
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16. Encourage Discovery
Help people discover information and services
they didn’t know were available online.
NIC Inc. | www.egov.com 9/13/12 16

17. Arkansas.gov
Surface Useful Content
Geo-location to personalize content to the user.
Metrics to surface content and services.
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18. Curation
Explore new ways of delivering high-value content.
http://www.gov.uk & http://answers.honolulu.gov
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19. NIC Inc. | www.egov.com 9/13/12

20. NIC Inc. | www.egov.com 9/13/12

21. Mobile!
Fits under all five (probably all ten).
NIC Inc. | www.egov.com 9/13/12 21

22. Mobile Traffic Doubled
On average, our states are seeing mobile traffic doubled from 2011.
NIC Inc. | www.egov.com 9/13/12 22

23. 10% > 1% Mobile traffic averages 10-15%
IE6 traffic is approaching less than 1%.
So much for graceful degradation.
NIC Inc. | www.egov.com 9/13/12 23

24. 43% of US states (22) have
either a mobile portal or a
responsive site
27% of US states (14) have
a responsive site
NIC Inc. | www.egov.com 9/13/12

25. NIC Inc. | www.egov.com 9/13/12

26. NIC Inc. | www.egov.com 9/13/12

27. NIC Inc. | www.egov.com 9/13/12 27

28. http://j.mp/govloop-good-gov
Thank you!
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