Slides from the Derek Bell's presentation at TelcoTV 2012 in Las Vegas. The presentation outlines true Multiscreen TV.

1. Live Multi-screen:
Giving Consumers What they Want
Derek Bell
Sr. Director, Product Management

2. QuickPlay Media
QuickPlay Media is a leading provider of cloud-based managed service
solutions for the distribution of premium video to IP-connected devices
• Majority owned by private equity firm
• Over 25 Multi-screen services launched and in market
• Service providers, device manufacturers, media companies
• Global presence: United States, Canada, UK, France, Hong Kong
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3. Multi-screen Today
✔ Video on Demand (VOD)
✔ PC
✔ Smartphone
✔ Tablet
✔ Connected TV
✔ Game Console
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4. Consumer Demand & Multi-screen TV
High demand for Live TV
51% of mobile TV subscribers reported Live TV as most preferred format for viewing
Sporting Events driving Multi-screen TV Adoption
• BBC – 12 million view requests from mobiles and tablets during
Olympics
• 51% of UK mobile TV users reported watching at least some of the
2012 Olympics on mobile*
(Source: UK Mobile TV Survey, 2012)
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5. Multi-screen TV – Key Trends
• 84% of those who had watched Olympics or the 2012 Euro
Championships on smartphone or tablet reported sustained increase in
post event mobile viewing
( Source: UK Mobile TV Survey, 2012)
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6. Today’s Multi-screen
is not good LIVE enough !
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7. True Multi-screen
Seamless TV viewing experience no matter where
you are or what device you use
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8. True Multi-screen Ingredients
✔ VOD ✔ Live Linear
✔ PC ✔ Live Events
✔ Smartphone
✔ In home
✔ Tablet AND
✔ Outside home
✔ Connected TV
✔ Game Console ✔ One bill
✔ Simple Discovery
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9. True Multi-screen is not easy
Content Rights & Regulations
• Linear Live TV
• Local live TV
• In home vs. out of home
• Geo restrictions
Authentication Models
• Multiple subscriptions required
• Variations by device
Cost/Complexity
• Devices: Smartphones, Tablets, TVs,
Game Consoles, STBs
Business Models
• Premium Bundle
• Subscription theme packs
• Ad funded
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10. So, how does one deliver live TV Multi-screen
solution
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11. Service Provider Conundrum:
Build it…
Flexibilty
– Higher degree of control over solution
– Maintain your own rollout schedule
Cost
– Cost to scale services
– Service management economics
– Existing content provider agreements
Systems
– Time to market
– Flexibility
– Best Practices
Behaviors
– Too big to fail
– OEM management
– Legacy views of value to consumers
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12. Service Provider Conundrum:
Buy it…
• Reduced total cost of ownership (TCO)
• Faster time to market
• Access to full ecosystem
• Industry grade SLAs
• Complete security
• Flexibility to easily add new services
• Future Proof for new devices
• Focus on core competencies
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13. Who is doing it right today?
Live Linear & Primetime shows
– Over 25 live channels , including live sports programming, news and broadcast TV
– Specialized events including Olympics and Super Bowl
– 34 different primetime shows including hits like Grey‘s Anatomy, Desperate
Housewives etc
– iOS, Android, Blackberry and Windows devices
Latest Challenge: Provide London Olympics in HD
– Limit to LTE devices only, other devices get SD level streaming
– Turn up in 3 weeks
– Must have industry approved DRM
Lessons Learned
– Not all video players can handle HD
– Specific device detection is needed
– Must get DRM right or customer experience suffers
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14. Who is doing it right today?
Live Linear & Primetime shows
– 3 live channels , including live events, news and broadcast TV
– 6000 hrs of VOD content as well
– iOS, Android, and Blackberry devices. Over 2600 unique Android devices
Challenge: Provide Live TV for unlimited subscribers
– Anyone in HK could access, high usage with commuters
– 1000s of different Android devices
Lessons Learned
– Needed to work closely with CDN provider to scale the solution
– Develop grey market orientation to provide best effort quality
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15. Where is industry heading?
• evolved Multimedia Broadcast Multicast Service (eMBMS)
– Reduces the unicast load
– Utilizes LTE spectrum and 3GPP ecosytem
– Ideal for event based viewing where sprectrum can be allocated
– Enhance in-venue experience
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16. In Summary
• High demand for Live Multi-screen services, especially for high profile
events
• Lots of regulatory and technical challenges to make it seamless
• A service requires many components to deliver high quality video
• The industry is evolving at a rapid pace and picking experienced
partners will be a key to delivering a successful service
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17. www.quickplay.com @QuickPlayMedia
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