Quick Reach Media presents a comprehensive explanation of the 4 primary features of the TruView Advertising Program available from YouTube. A TruView Video Advertising Campaign is extremely affordable and MORE EFFECTIVE than local or regional TV!

1. Advertising
Program
Offered and Managed by

2. YouTube is the SECOND LARGEST search engine on earth
YouTube is owned by GOOGLE
60 seconds of VIDEO content is equal to 1.8 million words of text
“For every minute that passes in real time, 60 hours of video are uploaded to
YouTube OR 10 Years of video every day.”
“YouTube gets 4,000,000,000 page views a day.”
“The Beast with a Billion Eyes”
Tap Into the Video Revolution Today
Use your Video Content
and the power of YouTube and Google Search
to get the results you want and grow your business!
Advertising
Program

3. Advertising
Program

4. 1. IN-STREAM advertising placements
2. IN-SLATE advertising placements
3. IN-SEARCH advertising placements
4. Additional Search Results and Views
Your YouTube Video Advertising Campaign
is distributed in 4 powerful and unique ways:
Advertising
Program

5. Placement 1. IN-STREAM ADVERTISING PLACEMENT
Your video will play immediately
and BEFORE the video requested
by the viewer.
Your “call to action” will appear
over the view window enticing
the viewer to CLICK THRU to
your website!
TV-type Ads That REALLY Get Results
In-stream ads display your video as an ad break before or during
YouTube videos. Viewers will click on your video ad to learn more.
Then, they can click through to your link or call you directly.
TrueView
Advertising
Program

6. Placement 2. IN-SLATE ADVERTISING PLACEMENT
Your video will be displayed along
side search results and inside the
viewing area of related videos
according to the targeting of your
campaign. Your call-to-action click ad
will also appear ON TOP OF other
videos of related content. All 3 of
these ad placements are part of the
In-Slate Display Network service.
Advertising
Program

7. Placement 3. IN-SEARCH ADVERTISING PLACEMENT
Your video ad will be displayed at the
TOP of the search results for the
related keywords based upon your
campaign management targeting!
This type of ad placement is the most
desirous, and on the primary Google
Pay-Per-Click platforms would cost
many times more, as that space is
crowded with a large number of
advertisers. Your YouTube ad
campaign will garner the same
powerful results at a fraction of the
costs - and deliver VIDEO to your
potential customers round the clock!
Advertising
Program

8. Placement 4. Additional FREE Results and Views!
Your video will be uploaded
and OPTIMIZED to achieve
the maximum ORGANIC
search results as a FREE
BONUS in this system.
As you have probably
noticed, a properly optimized
video that resides on YouTube
can show up as a FREE
ORGANIC search result on
their sister search engine, the
main Google Search! You do
not pay for these results or
views, and over time you will
benefit more and more from
your video while the
competition cannot.
Advertising
Program

9. Thumbnail Impressions
Thumbnail Impressions are counted each time someone sees your video ad displays with your video thumbnail.
When your ad is displayed, the user must click on the ad to start the video playback. This metric applies to the
following TrueView video formats: In-Search, In-Display & In-Slate.
Our YouTube Video advertising service is a video-specific campaign management program featuring the TrueView
family of cost per view (CPV) video ad formats.
With TrueView ads, you only pay when a viewer actively selects your video, or chooses to continue watching your
video when it first loads as they browse video content.
Unlike cost-per-click or cost-per-thousand impressions pricing, you won't need to pay every time your ad is shown.
While video content for TrueView ads must be hosted on YouTube, TrueView ads can appear on both YouTube and
other publisher sites in the Google Display Network (Google Search) for desktop computers and mobile devices.
Video Impressions
Video Impressions are counted ONLY for in-stream ads. In-stream is a format where your video ad begins playing
before the selected video, WITHOUT a user clicking to watch the ad.
For example, a user clicks on a link to watch a YouTube video. Before the video they select plays, a video
advertisement will play. For this format, we count a video impression when the video ad before the user-selected
video content begins playing.
Description of Views, Impressions and Web-clicks
Advertising
Program

10. Our Team Will Expertly Manage Your Video Ad Campaigns
Primary Parameters for Campaign Management:
Target Geography: You select the area for your ads to be seen (5 mile radius, etc.)
Ages: You can select or exclude any age range, demographic, or program for all ages
Topics: We manage key search words and phrases that will produce the highest views
for people searching for topics related to your product or service.
Interests: As with Topics, your key words are managed in the areas of interest for your
Video content. A dentist would want people to see their video who had searched for
“teeth whitening” or “dental implant procedure”. A plumber would want to be viewed if
someone searched “How to fix a leaky faucet”.
Video View Cost Targeting: By monitoring the campaign daily we can adjust the
targeted key words and phrases that produce the best results for the least cost per view.
Advertising
Program

11. TOTAL IMPRESSIONS
THUMB
VIDEO
TOTAL VIDEO VIEWS
WEBSITE CLICKS
CAMPAIGN NAME
CAMPAIGN PERIOD
CAMPAIGN BUDGET
Evergreen - Superior
Watched 25% or more
TrueView
CAMPAIGN REPORT
10 DAYS
$ 250
CPV (Cost Per View)
CPC (Clicks/budget)*
427
$0.58
$0.15
87,297
VIDEO / Viewership Breakdown:
Watched 50% or more
Watched 75% or more
Watched 100%
Notes:
CPV –Well under the budgeted $0.30
View Conversions over 25%
Total Impressions extremely high
13%
10%
8%
11,097
76,200
1638
22%
$0.003CPI (Impressions/Budget)*
Brought to you by ~
26%VIEW CONVERSIONS
Report prepared for:
_Superior Products_
__Littleton, CO____
Each campaign is charged ONLY for VIEWS of 30 seconds+
All WEBSITE CLICKS and IMPRESSIONS are FREE
* - there is no charge for clicks or impressions
Sample Report

12. Conversion Tracking with Landing Page and Call Tracking
Call Tracking & Recording
With Landing Page Option
_____________________________
You will achieve best results by
directing your YouTube prospects to a
specific landing page designed to create
MORE INTEREST AND ACTION!
Incentives or discounts for immediate
response are also very effective tactics.
This works optimally when your
business requires a new customer to
call in. It creates the best situation you
could hope for-potential customers
interacting with your staff and/or sales
force, with an opportunity to ask for the
appointment or order.
Our UNLIMITED MINUTES tracking lines
come with the very best recording and
analytics interface in the business-
designed to keep you on top of your
campaign results in REAL TIME.
Advertising
Program
Sample Landing Page with Call Tracking Line

13. Pricing & Options
Video Production: $ 499.00 Per HD Video Includes:
Up to 1 Minute / Script Development/ Professional Voice-over
On-screen Graphics / Royalty-paid Music / YouTube Optimization
Video Tagging: $ 200.00
-Your Video with New Intro Sting and Custom End-Tagging
Call Tracking Line: $ 35.00 Per Campaign
-includes Unlimited Minutes, Real-Time Reports and Analytics Access
NEW CLIENT SPECIAL -- Save $300
Test Campaign + Video Production + MVS Platform = $999.00
Test Campaigns: $ 500 + $99* = $ 599.00
Custom Campaigns: $ 1,000 and up + $99* = $ 1,099.00 and up
* Campaign set-up and initialization charge
Advertising
Program

14. Website Clicks
The website clicks column displays the number of times users click through from your ad to your website. The
clicks are free of charge for you - since you are ONLY charged for the view.
Video Played To
A measure of what percentage of your video users watch. For example: Video Played To 25% means that users
watched at least 25% of your video.
Average Cost Per View
The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all
ad views divided by the number of views. We manage the bid cost per view to achieve the greatest campaign
targeting and views for the least cost in any geography, demographic, topic, interest or keyword phrase.
Advertising
Program
Views
The views column displays the number of times your ads in your campaigns were viewed by a user. A view occurs
when user watches your video (for at least 30 seconds). For TrueView video ads, the views on your video ad will also
count toward your public YouTube view count.
Video Campaign Information - FAQ