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Mobile insights drive

Mobile strategy
USA Population:   307m
Have mobile:      93%
Smartphone:       40%
Addressable:      122m
America is 
                        50%                        Mobile   >   Desktop
                        Smart phone




                                                        Mobile is a
                                              “first” consideration
                                                           Mobile apps
                                                  Mobilized sales team
                      Mobile is part of             Mobile advertising
                          contact plan
                           Mobile content
                          Mobile couponing
Lay the Mobile             Mobile at retail
    Foundation
    Mobile website 
     Mobile search 


       2011                     2012                        2013
Mobile toolkit
60% of Americana spends 3.5hrs each month
simultaneously watching TV and using the internet
NearFieldCommunication
VisualRecognition
augmented
    reality
the process of applying game mechanics to



gamification
non-game activities to drive partipation
Contact:
John Cilli     (Pittsburgh)
Shaun Quigley (D.C.)
Rick Gardinier (Atlanta)
www.BHiveLab.com
BHiveLab@brunnerworks.com

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