2. What’s COCA-COLA?
· Soft drink.
· 200 countries.
· Produced by The Coca-Cola Company.
· Secret recipe.
· Mostly sugar, caramel and caffeine.
3. The ORIGIN
· 19th century: patent medicine John Pemberton.
· 20th century Bought by Asa Griggs Candler.
· Marketing soft drink.
J. Pemberton A. G. Candler
4. COCA-COLA in the World War II
Bottling
II factories
Sugar “Drink U.S.
World in Europe
restrictions soldier”
War to help the
U.S. army
U.S. patriotic
drink
5. COCA-COLA in the World War II
1929: 1933: 2nd German “the soft drinks giant from
establishment consumer patriotic Atlanta, Georgia
in Germany country drink collaborated with the
Nazi-regime throughout
its reign from 1933–1945
Great and sold countless millions
marketing of of bottled beverages to
Coca-Cola Hitler’s Germany”
8. Bibliography
· Criticism of Coca-Cola (Wikipedia). (7/11/2012)
· THOMAS, Mark (24 May 2004). "Mark Thomas discovers Coca-
Cola's Nazi links“. New Statesman. Retrieved 2009-03-19.
· MANRIQUE, Ester: “Coca-Cola, només una beguda?” - Research
work presented at IES Montilivi.