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Everything You Ever Wanted to Know About Social Media But Were Afraid to Ask Mark Gibbs [email_address]
What We Will Achieve ,[object Object],[object Object],[object Object]
But First Tell me …
How Well Do You  Understand Social Media? Are You Using Social Media Personally? Professionally? Organizationally?
The BIG Picture The BIG Picture
Why?
Connection
Simplicity
Immediacy
Where?
Personal
Local
Regional
National
Global
Mobile
Business
News
Entertainment
Social
Roots
Email
BBS / Chat Rooms
Instant Messaging
Texting
When?
24/7/365
Now
What?
Personal
Tribal
Cultural
Political
Professional
How?
Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WordPress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WordPress ,[object Object],[object Object],[object Object],[object Object]
 
Facebook ,[object Object],[object Object],[object Object],[object Object]
 
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
YouTube May, 2010 - http://www.viralblog.com/research/youtube-statistics/
 
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
@quistuipater
 
But WAIT! There’s MORE!
 
So? What Does This Do For Local Government?
Or Maybe … What  Can and Will  This Do  For and To  Local Government?
Support Transparency
Simplify Processes
Reduce Costs
Support New Services
Improve Civic Engagement
Improve Staff Engagement
Improve Communications
‘ Cause its not just about social media …
It’s about how you think about communicating.
Collaboration Principle: collaboration increases efficiency & effectiveness Collaboration March 23, 2009 NOT REALLY
So, What Are You Going to Do?
Understand Your Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And Then Ask … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Have We Got Another  Eight Hours?
Thank you. Mark Gibbs [email_address]
 
Analyzing Sentiment http://www.openamplify.com/ ,[object Object],[object Object]
Search Twitter for a term  Submit search result  to OpenAmplify  Graph Results  Extract sentiment “signals”
http://gibbs.com/guii/sentimeter.html
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you. Mark Gibbs [email_address]

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Everything you ever wanted to know about social media but were afarid to ask.