"My New Leaf,” utilizes a gamified design with a rewards-based approach that is intended to engage a digitally wired generation. Our program in development draws heavily on evidence-based research from professionals in the addiction field and applicable elements of game theory. It our intention to provide with them an immersive application that is easy to use and can be a pivotal tool in their road to recovery.

1. My New Leaf, Inc.
a 501c nonprofit corporation

2. My Background ~ My Team
Why I Am Doing This

3. Our Video Call to Actionhttps://www.youtube.com/watch?v=gkQTSgAOMyQ

4. Awards
University of Pittsburgh PITTch Fest
First Place Audience Favorite
May, 2015
PA State System of Higher Education
Business Plan Contest $10,000 First Prize
May, 2015
Thiel Summit Fellowship San Francisco June 1015

5. The Importance of
Privacy and Anonymity

6. Designing for Confidentiality:
Vulnerable Population

7. The Science
Gaming and the Neuroplasticity of the Brain
Merzenich and other researchers have
shown that the brain is what they call
"plastic" -- it can physically remodel itself
“We can improve and often fix it,
whether you're 90 or when you're nine."
Michael Merzenich, cofounder and CSO
of Posit Science, a San Francisco-based
firm that creates brain-training and
rehabilitation software
http://www.wired.co.uk/magazine/archive/2014/05/features/game-your-brain/viewall

8.  Video Gaming Can Increase Brain Size
and Connectivity
 Neuroscientists find that video gaming
can have therapeutic cognitive benefits.
https://www.psychologytoday.com/blog/the-athletes-way/201310/video-gaming-can-increase-brain-size-and-connectivity

9. Gaming and Rewards
http://www.ted.com/talks/tom_chatfield_7_ways_games_reward_the_brain?language=en

10. The “New Leaf” Metaphor
“within each seed lies the potential for perfection”
The My New Leaf App is a
vehicle to assist in charting
a remedial course of action
by taking personal responsibility for change.

11. Personal Platform for
Change
THE SEED- the germination of an attempt to make personal change.
THE BUD - the emergence of resolve and acceptance
THE LEAF - the full expression of one’s potential as a substance free individual
THE TREE - one leaf among many as a functioning and responsible person in society

12. Mission
Provide an evidence-based, web/mobile
application that
encourages self-motivation
in recovery

13. Mission Objective #1
Motivationally Based Reinforcement
Identify and validate the individual motivations
for sustaining the recovery process by
putting control in the hands of the user

14. Mission Objective #2
Interactive feedback loops based on
a gaming model
that rewards progress and validates
successes.
THIS IS NOT A GAME!

15. The 7 Chatfied Methods
1. Experience bars to measure progress
(one profile avatar that is constantly progressing)
What Type of Tree Are You?
http://www.playbuzz.com/jonb10/what-type-of-tree-describes-your-personality

16. 2. Multiple long and short terms aims
Pre-contemplation
Contemplation
Preparation
Action
Maintenance

17. 3. Rewards for efforts
Virtual Rewards
to enhance digital Identity
Real Rewards
workbooks, workbooks, swag
“Millennial Brains Wired Are For Rewards”

18. 4. Rapid, frequent, clear feedback

19. 5. An element of uncertainty

20. 6. Windows of enhanced attention:
memory and confidence

21. 7. Other people

22. Daily Facets
SBIRT
Motivational Interviewing
~financial
~social
~biological

23. Addiction Professionals
Rehab Facilities
Counselors
Self-help Groups

24. Panic Assist*
(under consideration)

25. Monetization
Free – Geolocation Ad-Supported (counselors, addiction
agencies, yoga and mindfulness centers, fitness centers,
self help groups etc.)
$4.99 - iPhone and Android stores
Private Label : Schools, community groups, self-help
groups, rehabilitation facilities

26. Efficacy
MARTI to provide longitudinal research opportunities.

27. We Are Not There Yet!
Your Support is Critical!
July, 2015
August, 2015

28. Join Us!
https://twitter.com/my_newleaf
https://www.facebook.com/mynewleafrecovery
https://mynewleaf.co