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Rachel Cosford
How	
  can	
  employing	
  
nudge	
  theory	
  improve	
  
student	
  a6endance?	
  
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
How	
  can…	
   TEACHING
DEVELOPMENT
PROJECT
Improve	
  a6endance?	
  
EMOJI’s
& TRAFFIC
LIGHTS
Rachel Cosford
This	
  project	
  employed	
  
‘nudge	
  theory’	
  to	
  try	
  to	
  
improve	
  student	
  
a6endance	
  rates…	
  
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
TEACHING
DEVELOPMENT
PROJECT
Nudge	
  Theory:	
  
	
  
“A	
  field	
  of	
  behavioural	
  
science	
  that	
  is	
  used	
  to	
  
modify	
  people’s	
  behaviour	
  
in	
  a	
  ‘posi>ve’	
  way”.	
  
	
  
(Thaler	
  &	
  Sunstein,	
  2008).	
  	
  
	
  
	
  
Rachel Cosford
This	
  project	
  employed	
  two	
  
methods	
  that	
  incorporated	
  
nudge	
  theory:	
  
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
This	
  project	
  employed	
  two	
  
methods	
  that	
  incorporated	
  
nudge	
  theory:	
  
TEACHING
DEVELOPMENT
PROJECT
Public
Register
Rachel Cosford
This	
  project	
  employed	
  two	
  
methods	
  that	
  incorporated	
  
nudge	
  theory:	
  
TEACHING
DEVELOPMENT
PROJECT
Public
Register
Attendance
Emails
Rachel Cosford
Public	
  Register:	
  
•  Colour-­‐coded	
  to	
  highlight	
  
performance	
  (green=	
  good,	
  
amber	
  =	
  fair,	
  red=	
  poor	
  )	
  
•  Completed	
  in	
  public	
  view	
  
each	
  class	
  on	
  the	
  projector	
  
screen	
  
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
Public	
  Register:	
  
TEACHING
DEVELOPMENT
PROJECT
Missed	
  0	
  classes	
  
Missed	
  1	
  class	
  
Missed	
  2	
  classes	
  
Missed	
  3	
  classes	
  
Missed	
  4	
  classes	
  
Missed	
  5	
  classes	
  
Rachel Cosford
A6endance	
  Emails:	
  
•  Personalised	
  (addressed	
  
students	
  by	
  first	
  name)	
  
•  Set	
  a	
  benchmark	
  
(highlighted	
  %	
  of	
  class	
  that	
  
DID	
  a6end)	
  
•  Included	
  a	
  Sad	
  Face	
  emoji	
  
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
A6endance	
  Emails:	
  
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
A6endance	
  Emails:	
  
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
How	
  did	
  it	
  go?	
   TEACHING
DEVELOPMENT
PROJECT
There	
  were	
  highs	
  &	
  lows!	
  
Rachel Cosford
PosiSve	
  Points:	
  
•  A6endance	
  was	
  up	
  11%	
  on	
  
the	
  previous	
  term	
  
•  Brought	
  some	
  student	
  issues	
  
to	
  light	
  
	
  
NegaSve	
  Points	
  
•  Emails	
  were	
  too	
  Sme	
  
consuming	
  
•  Some	
  students	
  got	
  annoyed	
  
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
Findings:	
  
TEACHING
DEVELOPMENT
PROJECT
76#
67#
58# 58#
44#
27#
76#
42#
69#
84#
47# 47#
0#
10#
20#
30#
40#
50#
60#
70#
80#
90#
Week#1# Week#2# Week#3# Week#4# Week#5# Week#6#
Term%2%Vs%Term%3%A+endance%(%)%
Term#2#
Term#3#
Rachel Cosford
TEACHING
DEVELOPMENT
PROJECT
11"
26"
14"
7"
24"
8"
16"
10"
3"
11"
73"
62"
71"
43"
46"
1"
2"
3"
4"
5"
By#Week#How#Many#Students#A3ended#The#Next#Class#A:er#Recieving#a#Non#A3endance#Email#
Emailed" A3endend"next" Percentage"
Rachel Cosford
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
TEACHING
DEVELOPMENT
PROJECT
	
  
	
  
	
  
	
  
	
  
	
  
“Because	
  it	
  allowed	
  you	
  to	
  compare	
  your	
  
a6endance	
  with	
  the	
  rest	
  of	
  the	
  class,	
  
which	
  made	
  you	
  want	
  to	
  have	
  good	
  
a6endance”	
  
	
  
“It visually showed attendance,
and showed I wasn’t as good as I
thought”
	
  
“People in the orange/red reacted and
realised how little they attended”
	
  
“People just made a joke of it, didn’t take into account
reasons why people were absent. Took 15 minutes
out of each lecture, when we could have been
learning.”
	
  
	
  
	
  
	
  
Rachel Cosford
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
TEACHING
DEVELOPMENT
PROJECT
	
  
	
  
	
  
	
  
	
  
	
  
“I	
  think	
  because	
  my	
  absence	
  was	
  noted	
  
instead	
  of	
  being	
  neglected”	
  
	
  
	
  
“It was irritating and had a very
accusatory tone. It was very
unsympathetic when I actually had a
serious reason for non-attendance”
	
  
“I think because it was actually noticed and
commented on, it made me make sure I was
in the next week”
	
  
	
  
	
  
	
  
Rachel Cosford
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
TEACHING
DEVELOPMENT
PROJECT
Rachel Cosford
So	
  that’s	
  how…	
   TEACHING
DEVELOPMENT
PROJECT
help	
  improve	
  a6endance!	
  
EMOJI’s
& TRAFFIC
LIGHTS

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How Traffic Lights & Emojis Can Help Improve Student Attendance ; )