2. Rachael Gerson (@rachaelgerson)
- Head of Analytics at SEER Interactive
- Google Analytics Top Contributor
- GA Certified
- Data Junkie
- Lover/owner of cute puppy named Cooper
4. March 17, 2011
Google shared a look at the new GA with GAUGE attendees
April 20, 2011
New Google Analytics available to everyone
February 29, 2012
Google Analytics design update & additional features
5. Poll
Show of hands – Who here:
1. Only uses New GA
2. Rarely uses New GA
3. Never uses New GA
4. Hates New GA
6. Let’s Get This Out of the Way
Missing Features
PDF Export & Email Report – Temporary
All Account Overview
Percent Change
Old version won’t turn off until new
version is fully functional
7. Plan
• Updates from old version
• New features & reports
• GA Hacks
• Q&A
8. Plan
• Running through the most common questions I get about
the new GA
• For each section:
– How to access
– Brief overview
16. First Screen – New Version
Search & select from
all accounts
Search for Accounts or
Profiles Quick access to settings
+ expands to show other profiles
Missing: Overview
34. In-Report Filtering – Old Version
• Accept RegEx by default
– ^se+r ?interactive$|^think ?se+r$|wil+ reynol[dt]s
• Filters either include or exclude
RegEx knowledge hugely helpful in old version
39. What was the biggest problem with In-Page Analytics?
40.
41. In-Page Analytics Updates
• Number of times link appears on page
• Color coding for bubbles
• Fading site to focus on metrics
Don't forget Advanced Segments can be applied to In-Page Analytics
42. Segment EVERYTHING
This is Avinash
@avinash
<3
“Never report a metric without segmenting
it to give deep insights into what that
metric is really hiding behind it.”
50. Analytics Intelligence
Sample Alert Ideas:
– Bounce Rate – is greater than x%
– Visits – is less than 1
– Goal Conversions – Increase or Decrease [x% or x]
from previous day / week
– Visits from [Medium, Source, Keyword, etc.] –
Increase or Decrease [x% or x] from previous day /
week
See seoMoz post linked
57. Custom Report Updates
• To analyze segment like Referral Traffic:
– Old version – Had to use advanced segments with
custom report
– New version – Can add and save filters in reports
58. Custom Report Updates
• 45 additional metrics &
dimensions
– Mobile, social, goals, site search,
e-commerce, advertising
• Metrics and dimensions are
now organized
67. Mobile Reporting Improvements
• Use reports to figure out:
– How site performs on different mobile products or
brands
– Mobile platforms to develop
71. New Filters – New Version
• Campaign or AdGroup category:
– Campaign AdGroup
– Campaign Referral Path
• Audience category:
– Visitor Mobile (!!!!)
• Location category:
– Continent
• Event category:
– Event Category
– Event Action
– Event Label
Can finally use a single filter to include or exclude mobile traffic
83. Report Loading
• Sampling now starts at 250K, rather than 500K
• Why should you care? Faster experience
84. Report Freshness
• Reports are run, then cached
• Can be refreshed
• “Report generated” shows up below reports
• Why should you care? Faster experience
85. Plot Rows
• How does x compare to y?
• Previously, needed to create advanced
segments to answer
90. Event Tracking
• To get goals for these actions previously,
needed to use virtual pageviews
_gaq.push(['_trackPageview', '/downloads/pdfs/corporateBrief.pdf']);
• Now…
100. Site Speed Analytics Report
• Measure Site Usage & Technical data related to page
load time
101. Site Speed Analytics Report
• Evaluate Performance for different time buckets &
regions
102. Site Speed Analytics Report
• How to set up – At launch, needed:
_gaq.push(['_trackPageLoadTime']);
• Now automatic
103. Site Speed Analytics Report
• Uses for Site Speed Reports
– Which landing pages are slowest?
– Which campaigns correspond to faster page loads overall?
– How does page load time vary across geographies?
– Does your site load faster/slow for different browsers?
105. Webmaster Tools Integration
• Data from Webmaster Tools:
– Queries
– Landing Pages
– Countries driving traffic
– Google Property
Need to connect GA with Webmaster Tools first
106. Webmaster Tools Integration
• Data from Webmaster Tools:
– Impressions
– Clicks
– Average Position
– CTR
• Sound familiar??
Not 100% accurate. Use for trends.
113. Social Engagement
• Simple to set up with AddThis or ShareThis
• Google +1 tracks automatically
Only one line of code needed for AddThis. ShareThis doesn't need any changes.
118. Google Analytics Real-Time
• Use Real-Time to View:
– Top referrals
– Traffic sources
– Active pages – current and last 30 minutes
– Keywords
– Locations driving traffic
121. Google Analytics Real-Time
• Keep in mind:
– Real-Time reports ignore filters on profiles
– The rest of GA still isn't real time
– Top Pages show campaign tracking as separate
pages
122. Google Analytics Real-Time
• Use Real-Time to:
– Test campaign tagging
http://www.demo.com/?utm_source=twitter&utm_medium=referral&utm_campaign=test
– Know when to re-engage users with content
GAUGE session on tagging tomorrow at 4
137. Favorite GA “Hacks” – Old Version
:)
• Good news – New version includes goals &
ecommerce for landing pages
138. Favorite GA “Hacks” – Old Version
• Export 500+ rows
• Add &limit=5000 (or any # up to 20K) to the
end of GA report URL
• Hit enter
• Export CSV
GA won’t change
139. Favorite GA “Hacks” – New Version
• View & Export 500+ Rows
– Set “Show rows” from 10 to any higher number
140. Favorite GA “Hacks” – New Version
• Resulting URL now ends with:
• Replace “25” with any number up to 20K
• Hit enter – Wait while GA loads all rows
• Export
141. Favorite GA “Hacks” – New Version
• Tag Clouds are fantastic
• Only exist in Organic report
142. Favorite GA “Hacks” – New Version
• How can we get a tag cloud for Browser?