The Stone & Leigh furniture brand had just launched and had virtually no brand awareness. Our agency, 54 determined that influencer marketing would be the best tactic to boost brand awareness, engender trust, grow the follower base and drive website traffic. We selected an influencer, launched a contest and connected the social activity to sales through a shoppable Instagram feed from https://pixelshop.io

2. #Mybigkidroom Giveaway
OBJECTIVES TACTICS RESULTS

3. Objectives
• Boost Brand Awareness
• Grow Instagram Followers
• Drive Site Traffic
• Demonstrate Leadership with Retail Partners

4. Tactics
• Shoppable Instagram
• Influencer Outreach
• Retail Partner Program
• Social Media Distribution - Organic and Paid

5. To connect the social activity and engagement
from the contest with commerce, we created a
shoppable Instagram feed.
Contest Kick-Off
Tactics: Shoppable Instagram

6. Tactics: Influencer Outreach
• Stone & Leigh had a small social following and
little brand recognition.
• We determined that influencer marketing would
be the best tactic to boost brand awareness,
engender trust, grow the follower base and drive
website traffic.
• We recommended working with Angie Keiser. Her
highly engaged follower base of almost 500K
aligned with Stone & Leigh’s target audience.

7. Tactics: Influencer Outreach
• In conjunction with a full room makeover,
54 worked with Angie to launch a
giveaway to her followers.
• To enter the contest, followers were asked
to follow @stoneandleigh on Instagram
and tag a friend in the comments on a
post.
• Angie featured the giveaway in a blog
post, on Instagram, Instagram Stories,
Twitter and Facebook.

8. Tactics: Retail Partner Program
• To support retail partners in their local
markets, we provided contest related in-
store signage and flyers.
• We developed a promotions toolkit for the
retailers including emails to customers and
copy and graphics to share on social
networks.

9. Tactics: Social Media Distribution
• The contest was promoted
through posts to Stone &
Leigh's Instagram, Twitter and
Facebook pages.
• The contest was supported
through Facebook and
Instagram ads.
• Bonus entries were offered for
entering and sharing through
the Stone & Leigh Facebook
page.

10. Results
3,482
Facebook Entries
2,089
Twitter Shares
250K
People Reached

11. Results
The contest introduced thousands of prospective consumers to the Stone &
Leigh brand.

12. Results
Facebook page likes are up over 3,000 percent Instagram followers are up significantly.

13. Results
Stone & Leigh had a higher engagement rate than top competitor
Pottery Barn over a 30-day period.

14. Results
The contest achieved all of the objectives including
• Boost Brand Awareness
• Grow Instagram Followers
• Drive Site Traffic
• Demonstrate Leadership with Retail Partners