4. Retail Assistant.
@ Topshop.
Manchester.
Facebook Diva 19 years old.
Lives at home.
Facebook? “F***ing love it!”
When she’s not out, she’s
online: either on her Acer
laptop or Samsung Jet.
Browser history:
ASOS, Top Shop, Facebook, YouTube,
MSN Messenger, Spotify, iTunes
Anything more heavyweight?
Not really, Facebook is now the new TV
Facebook profile:
343 friends.
51 photo albums: “Tagtastic”, including video
clips from her mobile.
96 groups.
52 pages.
5. Student.
3rd yr Digital Arts.
21 years old.
South London.
Urban Analyst Shared flat.
Has Gmail account & uses a
variety of social tools to help
manage his uni work. Works
off his Macbook & iPhone.
Browser history:
eBay, Deviantart, Facebook,
YouTube, Amazon, Liquidpoker,
various gaming sites.
Anything more heavyweight?
BBC News,“new stuff” on Twitter.
Online motivation:
Uses Twitter & Facebook to track & share
“cool sh*t” Spends most of his spare time on
YouTube. Visits news sites if there’s
something interesting, though also for
research for uni.
6. Sales Manager.
24 years old.
Leeds.
Facebook Fox Shared flat.
Vics has a Blackberry Curve
and uses it for“pretty much
everything”: Facebook, news,
maps & email.
Browser history:
ASOS, Topshop, Facebook, Trip
Advisor, eBay, easyjet & thetrainline
(wknds away), iTunes.
Anything more heavyweight?
BBC, Guardian, various blogs.
Online motivation:
Keeping in touch with mates on Facebook,
arranging nights out & wknds away. Tracks
variety of news sites & spends a lot of time on
blogs and forums for special offers & trends.
Vics also has her own blog.
7. Business Analyst.
27 years old.
Manchester.
Just bought his own
Wired Up flat.
Spends much of his time in
meetings, so works from a
high spec Sony Vaio & his
HTC Hero.
Browser history:
BBC; YouTube; Facebook, Twitter &
LinkedIn; Amazon; eBay; Manchester
United; Guardian; Times; tech, bus &
music blogs; sports; Trip Advisor; Gmail
& Google Reader
Online motivation:
Simply everything. Adams does nothing
without researching it online, checking
reviews and then sharing it with his wide
network of contacts. He prides himself on
being the first to know / find out.
8. Graphic Designer.
29 years old.
Brighton.
Owns flat with Kate.
The Collector
Apple devotee, so MacBook
& iPhone. Contemplating
ordering iPad, but it’s just too
much money right now.
Browser history:
Flickr, YouTube, Facebook, eBay,
Amazon, Guardian, BBC, iPlayer,
Spotify, football, occasional health &
fitness sites
Online motivation:
Mike has multiple social profiles online, but
what really motivates him to log on is the
tracking of beautiful things. He bookmarks a
wide range of material to inspire his own work.
9. Domestic goddess &
mother of Ben.
31 years old.
Simple Life Edinburgh
Owns flat with Chris
Shares a Toshiba laptop
(couple of years old) with Chris.
Has a Nokia e71, but uses it
only for text & picture
messaging.
Browser history:
Facebook (keep in touch with friends
Elaine can’t see), BBC, ASOS,
Google (family research), Yahoo Mail,
Gurgle, weather, Tesco.com,
TripAdvisor, ScotRail.
Online motivation:
Typically functional; online banking, keeping in
touch with friends and family, booking trouble,
buying clothes for herself and the family.
Planning weekends away and cheap holidays.
10. Where are we now?
Social technographics survey summary
Personas
Scenario design analysis & recommendations
Kick-ass digital marketing
