irn bru proforma

1. Irn-Bru
JOE MANSHIP

3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Font:
Rockwell extra
Franklin gothic heavy
aharoni
Colours:
Light blue
White
Red
Green
Dark blue
Font:
Rockwell extra
Franklin gothic heavy
aharoni
Images:
Mario tubes
Arcade games
Sonic
Pac man characters

4. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Jeffery van camp. (October 11, 2011 7:49 am). 91 PERCENT OF
KIDS PLAY VIDEO GAMES, SAYS STUDY. Available:
https://www.digitaltrends.com/computing/91-percent-of-kids-
play-video-games-says-study/. Last accessed 26/09/17.
N/A. (november 2016). Hours children spend gaming weekly in
the United Kingdom (UK) from 2013 to 2016, by age group (in
hours). Available:
https://www.statista.com/statistics/274434/time-spent-
gaming-weekly-among-children-in-the-uk-by-age/. Last
accessed 23/09/17.

5. Info-graphic:
Put your info-graphic design work here.

6. Research:
Describe how you located, retrieved and stored information:
I used the internet to find the facts about how often children
play video games, how many kids played video games and how
many kids play video games. To store the information I used the
Harvard referencing website to show where I got all my facts
from.
N/A. (november 2016). Hours children spend gaming weekly in
the United Kingdom (UK) from 2013 to 2016, by age group (in
hours). Available:
https://www.statista.com/statistics/274434/time-spent-
gaming-weekly-among-children-in-the-uk-by-age/. Last
accessed 23/09/17.
Jeffery van camp. (October 11, 2011 7:49 am). 91
PERCENT OF KIDS PLAY VIDEO GAMES, SAYS STUDY.
Available:
https://www.digitaltrends.com/computing/91-percent-
of-kids-play-video-games-says-study/. Last accessed
26/09/17.

7. Client research:
Put your client research here.
https://www.youtube.com/watch?v=fX_K4mNTTI8
The advert is of a very awkward situation and the young boy uses the irn bru to give him
confidence to get through the awkward situation, this is a good way to promote an advert as
it suggests that if you have a problem then an irn bru will sort you out.
The advert is linear as there are no flashbacks or time changes in the advert. Having a
flashback in the advert would make it too confusing and the idea of the advert is that it’s a
joke and its simply just for fun

8. Client research:
Put your client research here.
https://en.wikipedia.org/wiki/Irn-Bru
‘’Irn-Bru (/ˌaɪərnˈbruː/ "iron brew") is a Scottish carbonated soft drink, often described as "Scotland's other
national drink" (after whisky). It is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of
Glasgow, since moving out of their Parkhead factory in the mid-1990s, and at a second manufacturing site in
Mansfield, Nottinghamshire, England. In addition to being sold throughout the United Kingdom, Barr's Irn-Bru
is available throughout the world and can usually be purchased where there is a significant community of
people from Scotland. Innovative and sometimes controversial marketing campaigns have kept it as the
number one selling soft drink in Scotland, where it competes directly with global brands such as Coca-Cola and
Pepsi.’’
This gives me an idea where to base my adverts as irn bru is very popular in Scotland
which would maximise the sales of irn-bru if you based the product in Scotland. If the
factories were in Scotland it would cost less to dispatch the product tot the local stores.

9. Client research:
Put your client research here.
Having both the irn-bru products in the advert is a good way to display what
Products look like as people will not be looking out for a silver can if they’re
Looking for irn-bru as irn-bru is known for its bright orange products and not
Silver cans, so it is a good way to show the range of irn-bru’s they have. The
Slogan ‘’irn-bru gets you though’’ is written in the steamy window suggests that
The irn-bru helped the young boy through the awkward situation.

10. Client research:
Put your client research here.
This advert came across as controversial as irn-bru
got into some trouble as they targeted the gothic
style and stereotyped them as always unhappy
which lead to irn-bru seen as targeting gothic
people. This shows that you have to be very careful
when displaying adverts that are designed to be
inappropriate as some of them can be too
inappropriate for certain customers and cause
problems for the products image and potentially ruin
the sales of the product.

11. Client research:
Put your client research here.
https://www.youtube.com/watch?v=hlkr0ML9SQ4
Irn-bru uses confusion and people getting the wrong end of the stick to make
humour to appeal to the customers as they will find it funny and remember
the advert and product more memorable so when they see it they will want
to try it as they remember the advert and want to join in on the fun as people
would purchase products due to popularity of the product are belongers.

12. Market research:
It’s a familiar, Christmassy sight: a fleet of twinkling Coca-Cola trucks making their way across a snowy
landscape. This is how you know that 'Holidays Are Coming'. The trucks have become Christmassy
icons since they were launched on TV in 1995.
These days, you can get even closer to the magic as the trucks head up and down the UK on our annual
Christmas Truck Tour. But before you plan your visit, get the lowdown on their rise to super-stardom!
Coca cola has the famously known Christmas truck that is advertised at Christmas time. The advert
shows the Christmas truck going through the towns and as they go through all the Christmas lights
come which suggests that it Christmas is not complete with a drink of coke. This will make people want
to purchase coca cola products because it coca cola makes Christmas complete and brings everyone
together.
Having a icon like the Christmas truck is a good way to increase sales as it suggests that you can get a
coke from any local store as there are coke trucks delivering their product to you.
Matthew Hepburn. (21/04/15). History of the Coca-Cola Christmas
Trucks. Available: http://www.coca-
cola.co.uk/stories/history/advertising/the-tale-of-the-christmas-
trucks. Last accessed 20/09/17.
The Coca-Cola Christmas trucks are created by agency W.B. Doner for a new seasonal advertising
campaign. Known as ‘Christmas Caravans’, the illuminated lorries are made more enchanting with special
effects by the world-famous Industrial Light and Magic, the company behind the Star Wars films.
Images of the Coca-Cola Santa by artist Haddon Sundblom decorate the sides of the trucks. Just before
the ad ends, we see Santa raising his bottle in a holiday toast.

13. Market research:
This 1992 gem features Cindy Crawford in daisy dukes and a chest-hugging tanktop. We see
two neighborhood kids going gaga as they watch Crawford gulp down a can of soda on a hot
summer day. The punchline: One boy turns to his friend and says, “Is that a great looking new
Pepsi can or what?”
The neighbourhood kids admiring the can of pepsi instead of the
attractive woman is quite humorous as that is opposite of what the
kids would normally do which suggests that the pepsi can is better
than anything. Having beautiful women in the pepsi advert will grab
the attention of the customers as males and females will be admiring
the woman and the can of pepsi.
https://www.youtube.com/watch?v=B02DGmkqDDU
N/A. (2017). Previous Pepsi Campaigns. Available:
http://www.superbowlcommercials.co/pepsi/previous-
campaigns/. Last accessed 20/09/17.

14. Audience research:
https://yougov.co.uk/opi/browse/Fanta
Fanta aims their product at teenage girls as the
product is very affordable and easy to purchase also
people under the age of 18 cannot purchase alcohol
which means they're more likely to buy soft drinks and
with the bright colours teenagers are more likely to be
appealed by it. People who drink Fanta usually play
video games which suggests that they're are a young
audience as the majority of gamers are in the teenage
years which fit with the age so you can tell the
research is correct.

15. Audience research:
https://www.surveymonkey.com/analyze/RHpkwVqmSCWZ_2BHcLO4QJ3VCavV12BtweAW8VLRkEjeKuGQudxcJ91CXHIHR
k3AN1
From the results I've found that the average age of people drinking irn bru are 12 –
18 years old which means that a colourful and bright advert would be appealing to
my target audience, the audience being from 12-18 also it suggests that there
should not be a lot of text information as this will make the product look tedious.
40% of people drink more than 6 soft drinks a week this means that if the advert
stood out more than the rest of them people will more likely to purchase the
product and purchase it multiple times this means that there would have to be
something to remember the product by.

16. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

17. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

18. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.

19. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

20. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

21. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

22. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Synopsis
A Scottish man will run through the map trying to dodge the coke cans and destroy them also the Scottish man will have
to get the irn-bru cans so that he can grow and power up as there will be more coke cans, the Scottish mans goal is to get
to the Celtic game in time for kick off as he is running late and cant miss the game. And there is a security guard that wont
let him in so he drinks the irn-bru to grow and get past him.

23. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Working Title:
Irn Run
What is it called? This can change if you think of something better later
Product’s Purpose:
This product is to entertain my audience and make them want to purchase the
product. I will achieve this by making a level system so that people can compete with
each other which will make the game more enjoyable and bring publicity and keep
people wanting to play the game as they want to beat their friends.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
My product is an advergame that is linked with a tv advert and a visual product.
What sort of product is it
Content
A Scottish man that is late for the Celtic game has to run to the game dodging the coke
cans and drink the irn-bru so that he can power up and then he will face the security
guard drink the irn-bru and charge past him into the arena
What is your product about? Discuss what you would put in it (be specific). Does it
have a story? If so, discuss it here
Audience:
My audience will be males that are aged about 6-17 years old as that is the
average age that play Mario which is loosely based around my advergame people
with the social statues of C1-DE people in the belonger psychographic group will
enjoy the game as the game will be branded with irn-bru
Legal & Ethical Considerations:
I don’t think that anyone will get offended by anything in the game as no groups
are targeted and there is no content which could offend anyone.
Export Format:
JPEG and GIFs
Size of Project
Finished screenshots of game plus animated sequence
Proposed amount of products- amount of completed pages/posters/designs etc.
Schedule
2 of production
How long will the project take- how many college days total? Estimate how many
days per product
Budget
There is no budget for the game
How much will the whole project cost? Consider costume, travel, food, props etc.
Estimate

24. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
the background will be a street view with a Scottish man racing
through the streets to get to the Celtic game and they only way to
get there is to keep getting the irn-bru’s so that they can give him
the power to keep going but the coke cans are there to slow him
down so that he misses the game. After dodging the coke cans you
have to get passed the security guard that wont let you in. there is
a timer that is going down while you're running as you have to get
to the game before it starts.

25. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
My layout plan represents that irn-bru gives you strength and power as a
roman warriors were very powerful and it suggests that if you drink irn-bru
you will become as strong as a roman warrior and have all the traits of a
warrior. This will appeal to my audience as younger males always competing
to be the strongest and best around. Having the irn-bru can at the bottom
with the warrior standing over it implies that irn-bru is what keeps the
warrior going which is a good selling point as people want a soft drink that is
going to pick them back up when they're tired.

26. Planning Docs (Print Advert):
Style sheet
Impact…
Grill Sans Ultra bold…
Franklin Gothic Heavy…
Rockwell Extra Bold…