1. 5 things brands can do
TO ENGAGE ONLINE COMMUNITIES
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2. If you want to create a solidly
engaged community…
“Help them be better, smarter,
stronger, funnier, more aware.”
- Kathy Sierra, gapingvoid.com
“Your Costumer Wont Take a Bullet for You.”
5 things brands can do
3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES

3. What do consumers want most
from brands online?
1. Coupons/discounts (65%)
2. Better customer service (42%)
3. Games/entertainment (28%)
4. Company news (22%)
- Matt Carmichael, AdAge.com, Feb. 2011
“What Consumers Want From Brands Online” – AdAge/Ipsos poll
5 things brands can do
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4. ACKNOWLEDGE
REWARD
INCLUDE
SHARE
EDUCATE
5 things brands can do
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5. ACKNOWLEDGE
- Take advantage of available data and learn from it
- Identify community needs
- Identify your ambassadors
- What are their interests?
- Provide customer service
- Target local promotions and stories
- Create exclusive Groups for employees Basically,
- Listen actively & participate in conversations
- Reply
network.
- Personally thank your active members for their participation
- Follow up!
5 things brands can do
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6. ACKNOWLEDGE
Great
examples of
paying
attention.
5 things brands can do
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7. REWARD
Always ask “What’s in it for them?”
- Giveaways
- Sweepstakes/Contests
- Sampling
- Special Events
- Exclusive products
- Exclusive promotions Remember,
- Ambassador (loyal influencer) incentives 65% still want
- Online & offline pop up shops “coupons &
- Gaming discounts”.
5 things brands can do
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8. REWARD
It doesn’t
always have to be
big buck
prizes.
5 things brands can do
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9. REWARD
Though
big buck prizes
tend to grab
more attention.
5 things brands can do
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10. INCLUDE
- Crowdsource
- Welcome content uploading and sharing
- Special invitations to private events
- Polls
- Forums
- Behind the scenes content
- “First edition” brand updates Make them feel
- “Intern for a day” like they’re
- Ask for their opinion part of
your team.
5 things brands can do
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11. INCLUDE
Click to see a video of how in-store tactics drove
online & Facebook participation!
Welcome them
into
your world.
5 things brands can do
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12. SHARE
- Curated content (related to brand interests and mission)
- Common Interest blog posts (not related to brand messages)
- Music
- Photos
- Videos
- (Sometimes even banal human thoughts)
Show them who
you are
beyond the
brand.
5 things brands can do
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13. SHARE
Reinforcing
your values.
5 things brands can do
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14. EDUCATE
- E-learning support
- Brand/product history
- How-to videos
- Product knowledge
- Employee education groups
- Representative education groups
Give them the
tools to
aspire to
greatness.
5 things brands can do
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15. EDUCATE
Click to see how-to videos
developed for Redken 5th Ave!
Facilitate
knowledge.
5 things brands can do
3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES