1. Making It Mobile
Peter Briffet, LivingSocial

4. LivingSocial: instant innovation
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5. Mobile: The Landscape
• Growing consumer preference
• A powerful medium – push and pull
• Ultimate local targeting
• Rapid growth potential

6. Mobile: The Challenges
• Finding the right fit – strategy for medium
• What the consumer wants
• Closing the transaction loop
• Gamification, and other innovations