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4. Cogenta

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MiM Awards March 2012
Making Businesses Mobile • Retailers • Advertisers • Brands (audience owners)
How do we do this? Mobile shopping platform: • Serving unique content → more relevant experience • Tracking shoppers’ behaviour
How do we do this? Revenue opportunities: • Leading shopping experience (4+ rated) • Serving a targeted and highly tailored message to consumers
How do we do this? Sccope demonstration
Making Other Brands Mobile • Straight White Label
Making Other Brands Mobile • Partial Functionality & Managed Content
Making Other Brands Mobile • Embedded functionality http://www.youtube.com/watch?v=HbbmfB6NZxI
CEO Adrian Hobbs adrian.hobbs@cogenta.com

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4. Cogenta

  • 2. Making Businesses Mobile • Retailers • Advertisers • Brands (audience owners)
  • 3. How do we do this? Mobile shopping platform: • Serving unique content → more relevant experience • Tracking shoppers’ behaviour
  • 4. How do we do this? Revenue opportunities: • Leading shopping experience (4+ rated) • Serving a targeted and highly tailored message to consumers
  • 5. How do we do this? Sccope demonstration
  • 6. Making Other Brands Mobile • Straight White Label
  • 7. Making Other Brands Mobile • Partial Functionality & Managed Content
  • 8. Making Other Brands Mobile • Embedded functionality http://www.youtube.com/watch?v=HbbmfB6NZxI
  • 9. CEO Adrian Hobbs adrian.hobbs@cogenta.com