Do you struggle to plan for spikes in online demand? Hybrid cloud represents a new way of delivering IT to the business, supporting cloudbursting so you only have to pay for the compute capacity you use. Benefits this brings include: - Insane levels of scalability - Optimum use of the IT budget - Happier customers - Lots more money!! - Much less risk Get the full story in this easy walk-through slideshare

1. New thinking for an unpredictable world

2. FLAT
Business would be so easy
in a flat, predictable world.

3. +
A world where sales in
November look pretty much
like sales in October.
And December. And May.

4. +
A world where demand just
naturally reaches
a point of equilibrium.
And stays there

5. NOT
But that’s
the world we live in.

6. We live in a
world.
SPIKY

7. FADS
FADS
A WORLD OF
FADS AND
BOOMS AND
BUBBLES.
FADS
FADS
FADSFADS
FADS
FADS
FADS
FADS
FADS
FADS
BO
O
M
BO
O
M
BO
O
M
BO
O
M
BO
O
M
BO
O
M
BO
O
M
BO
O
M

8. and 7,000,000 switchboards
light up.
A TV talent
show says
“The voting lines
are open!”

9. posts a photo of her
new bag and the
company’s
website crashes.
Expand Reply Retweet Favorite More
Katy Perry @Katy Perry • 6 Feb

10. the world is
actually getting
spikier, not flatter.
And here’s the thing:

11. In a world with Facebook
and Snapchat and smartphones –
significant crowds
can form,
swell and
disperse in
minutes.

12. SWARM.
Today, people
don’t trickle,
they...

13. And graphs that used to look flat and stable…
…can suddenly look like these.
+ +
+ +
Periodic
Bursting The Daily Cycle
Cyclical

14. Some spikes are
predictable.
Christmas comes every year (woo-hoo!).
The Olympics don’t exactly spring
up out of nowhere. Travel companies
know when the booking stampede
is coming.
UK RETAILERS SEE A 31%
BOXING DAY SPIKE

15. Other spikes are
completely unexpected.
A storm approaches a city and
60,000 shopping carts fill with
duct tape.

16. Manchester United
makes a substitution
and the betting sites
go ballistic.

17. They mean your business
has hit a home run.
Some spikes are hugely
POSITIVE.

18. Like traffic to a support
portal when a major problem
has infuriated a couple
million customers.
Other spikes are
DISASTROUS.

19. Handle all
these spikes
But in every case,
it’s critical to your business
to be able to
To keep those applications running.
And that’s the problem.

20. doesn’t really
shine in a spiky world.
Because
traditional
I.T.

21. UNDER CAPACITY MEANS
BIG THINGS ARE LOST:
Revenue
Customers
Reputation
Opportunity
Innovation
OVER CAPACITY MEANS
BIG THINGS ARE WASTED:
Cash
Investment
Flexibility
Choice
People
BIG

22. Over or under capacity?
You decide.
CLASSIC CAPACITY
CAPEX
OVERCAPACITY
UNDERCAPACITY
+
DEMAND

23. Traditional IT forces you
into a terrible choice:
Build and provision
a stack of dedicated
serversto handle the
maximum capacity.
That’s expensive and
wasteful. All that
capacity sits idle 99%
of the time – but you
pay for it 100% of the
time.
A
Scale your infrastructure
for normal life – and
get impaled on the
next spike. Not really
a sustainable strategy
for an increasingly
spiky world.
B

24. That’s where the
Hybrid Cloud
comes in.

25. The Hybrid Cloud is a new way
of delivering IT to the business –
and it supports Cloudbursting,
a perfect way to handle without
throwing ridiculous money at
the problem.

26. The idea is
simple:
Provision your servers
to handle normal demand.
Then set up the ability to spin up
servers in the cloud,for when the spikes come.
(And spin them back down again when they pass).
Quickly, Efficiently. Cost effectively.

27. Cloudbursting:
Own the core. Rent the spikes.
On-premise servers.
TRAFFIC
TIME-1 YEAR
DEDICATED CLOUD
ON-DEDICATED CLOUD
PUBLIC CLOUD
BURST

28. This simple idea has
changed the way many of
the best-run businesses in
the world think about
spikes.
Businesses like Flowers shops.
(Valentines Day is the mother
of all spikes for florists).

29. They’ve
discovered that
a Hybrid Cloud
approach...
...delivers the
Best of both
worlds

30. Insane levels of scal-
ability –
that eat spikes for
lunch (but that very
few private data
centers could ever
match).
Optimum use of the
IT budget –
with low-cost hard-
ware for normal
demand and
pay-as-you-go servers
for the spikes.
Happier
customers –
because your
business is there when
they need you.
Lots more money –
because you rose to
the massive demand
instead of collapsing
just when the revenue
was pouring in.
Much less risk –
because you can now
handle just about any-
thing.
72% OF CUSTOMERS
LEAVE A SITE
TAKING OVER
TWO SECONDS TO LOAD

31. different
perspective
All of a sudden, spikes aren’t
sinister stampedes that threaten
your ability to cope. They’re
just business as usual
(at exponential scales).
When you set up the ability to do
you find you’ve got a totally

32. For the first time, businesses like
yours can stop worrying
and learn to love this crazy,
connected, unpredictable world
of oursthis crazy, connected,
unpredictable world of ours
SPIKE

33. SURFthe steepest
spikes with a big smile
on your face.
With preparation,
you can

34. The Hybrid Cloud is a
huge leap forward Businesses
in control of spikes can
innovate rather than just
operate.
14% INNOVATING
66% OPERATING
20% ENHANCING

35. Some apps just can’t live in the cloud. Some commercial
licenses prohibit it. And sometimes there’s a better
way to solve your specific challenges.
So find someone who can give you good advice –
someone who can deliver any strategy whether it’s
public cloud, private cloud, hosted, on-premise
or a combination of all of them.
So they don’t have any hidden agenda.*
But it’s not for every application
or every situation.

36. And if your business is subject to spikes –
or you can imagine some run-on-the-bank
scenarios that could bring your systems down –
you really ought to investigate the Hybrid Cloud
model and the Cloudbursting approach.
*Oh look. You found one.
[link to Rackspace UK]

37. Here are some resources to help:
The good
news:
that’s easy
to do, too.
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