1. Over a billion people own smartphones globally, led by Samsung surpassing Apple. Mobile access of services like Facebook has grown 8x in 2 years. 2. Instagram, acquired by Facebook for $1 billion, capitalizes on the prevalence of smartphone cameras by enabling photo sharing. This strengthened Facebook's dominance in personal photo sharing. 3. Tablets are becoming more popular than PCs, with 85% of US newspapers/magazines having iPad apps. Consumers prefer tablets for richer experiences than PCs or smartphones. Brands must consider how consumers use tablets.

1. 5 digital trends

2. 1. A Billion Smartphones, lead by Samsung
1. There are over a billion smartphones in the
world today, that is, 1 in every 7 people
owns a smartphone
2. Samsung beat Apple as the world’s largest
smartphone manufacturer
In India, the number of facebook users who
access fb on mobile has see 8x growth in 2
years
Implications:
1. Globally brands are beginning to
appreciate the need for a mobile
strategy, as user behavior on this
device is different from a bigger
screen
2. Android and iOS lead the pack
among smartphone users, so the
experiences being built need to be
compatible with these 2

3. 2. Instagram,
by facebook
1. Smartphones have real good
cameras, which enables users
to click and share pictures on
the go.
2. Facebook is estimated to have
the world’s largest repository of
personal photos.
With the $1bn dollar acquisition of
free photo editing tool -
Instagram, facebook has ensured it
continues it monopoly of personal
photo sharing.
Implications:
Photo-sharing is here to stay.
How can brands become part of
the experience? 3

4. 3. The PC is losing out to tablets
1. Windows 8 was launched as tablet + touch screen friendly OS
to help Windows arrest the decline of PC sales. However
industry estimates say that Windows 8 has not been as
successful as earlier versions signaling the slow decline of PC’s
2. Microsoft has launched its first piece of hardware – a tablet
called Surface. Google also launched its own tablet –
Nexus, and hardware manufactures like Dell, samsung have
started manufacturing hybrid devices
3. 85% newspapers / magazines in US have iPad apps
Implications:
• Consumers are showing a distinct
preference for tablets which are richer in
experience than a PC and less intrusive
than a smartphone.
•Brands need to take cognizance of
changing consumer uses his / her tablet
to consume all forms of content – from
newspapers and books to social networks
and even presentations.
4

5. 4. News unfolds on Twitter
1. Syria, Libya, Egypt used twitter as their key
communications platform to rebel against
their political leaders
2. Superstorm Sandy, the Summer
Olympics, the school shootout in Newton and
almost all key global events seemed to unfold
on twitter first and were picked up by press
from there
3. President Obama announced his re-election
on twitter first, making it a truly real-time news
platform
Implications:
•Globally opinion leaders and celebrities
-from the Pope to the Queen to Vijay
Mallaya - are using twitter to connect
with general populace and express
themselves.
•CXO’s need to start considering twitter
to give a human face to organizations
5

6. 5. Entertainment is truly global & Gangnam Style
A Korean music video became the
first video ever to hit over a billion
views.
From Eric Schmidt to Amitabh
Bachchan, everyone has viewed
and danced Gangnam Style.
Implications:
Digital users today are truly global netizens with access to the latest, best and
innovative content, irrespective of where it’s been created. Social networks allow
users to find friends with similar interests and create a global content network.
Brands can leverage this to create relevant content for their users.
No one can “create” a viral” other than users. Brands should feel comfortable to give
up control and let users decide what type of content they want more of.
6

7. THANK YOU