Reinventing University News Websites
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This document summarizes a presentation about reinventing university news websites. It discusses problems with existing sites like poor design and outdated content. It proposes focusing on news discovery, maintaining a balance of frequent updates and enduring content, and addressing organizational challenges. The presentation advocates telling stories across multiple platforms, using metrics, embracing new technologies, and learning from startups. Examples of successful approaches are provided.
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Reinventing University News Websites
- 1. Carrying the Banner Reinventing News on Your University Website @radiofreegeorgy georgycohen.com meetcontent.com Georgiana Cohen, Tufts University SUNYCUAD #sunycuad June 9, 2011
- 2. Who am I?
- 3. Who am I?
- 4. Who am I?
- 5. Why am I here?
- 6. Why am I here?
- 7. *** TUFTS NOW SCREENSHOT ***
- 10. Team
- 11. Team
- 12. Goal
- 15. Present and deliver them well Goal
- 19. Not dynamic
- 20. Unclear sense of audience
- 22. Stuck in the 20th centuryhttp://www.flickr.com/photos/uber-tuber/2509891233/
- 25. Examples of bad higher ed news sites
- 26. Examples of bad higher ed news sites
- 30. Our approach
- 32. “A New Model for New News” Mission for the digital marketplace: (developed in 2008) Create content that will satisfy a full range of consumers’ news needs and then build the links that will connect people to the relevant news they seek. http://www.ap.org/newmodel.pdf
- 33. People have different expectations when they go online. Readers seek up-to-the-minute information in a media-rich environment … Putting a publication on the web offers new opportunities to communicate with people beyond your core audience … Online publications must be optimized to help people find you. Claire Napier and Dan Woychick, Feb. 24, 2010
- 35. Stock and flow
- 37. Content types
- 38. e.g. the press releasehttp://www.flickr.com/photos/uber-tuber/2509891233/
- 39. News discovery “A New Model for New News” (2008) http://www.ap.org/newmodel.pdf
- 40. News discovery Mission for the digital marketplace: Create content that will satisfy a full range of consumers’ news needs and then build the links that will connect people to the relevant news they seek. http://www.ap.org/newmodel.pdf
- 41. News discovery Valeria Maltoni: Conversation Agent, Nov. 14, 2010 “The study also concluded that the fragmentation of the news channels and delivery models, as well as the user experience are by and large disappointing…. http://www.flickr.com/photos/rightee/2703215957/
- 42. News discovery “Except for the channels are not alone the delivery mechanism. Especially when we're talking about newer generations of consumers, people and their social graphs are the last mile.” http://www.flickr.com/photos/rightee/2703215957/
- 43. Stock and Flow “The master metaphor for media today” Robin Sloan Snark Market, Nov. 2010 “Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist… http://www.flickr.com/photos/lululemonathletica/5001738548/
- 44. Stock and Flow “Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. It’s what people discover via search. It’s what spreads slowly but surely, building fans over time.” http://www.flickr.com/photos/lululemonathletica/5001738548/
- 45. Organizational Woes Central News Office http://www.flickr.com/photos/davegray/5429335705/
- 46. Organizational Woes Central News Office
- 47. Organizational Woes Central News Office http://www.flickr.com/photos/anhonorablegerman/5604470991/
- 49. Live chats, Instagram, Storify
- 51. Content Types What is a press release in the age of the social web? For Immediate Release:
- 52. Content Types Do things ever really end on the social web? For Immediate Release:
- 53. Solutions
- 54. Major Media as Analog
- 55. Tell Better Stories Stories http://www.flickr.com/photos/umjanedoan/497411169/
- 56. Holistic Approach Holistic Approach http://www.flickr.com/photos/grongar/4451489113/
- 57. New Angles Be creative http://www.flickr.com/photos/18016623@N00/3666990528/
- 59. Look Sharp Design http://www.flickr.com/photos/myklroventine/3230231844/
- 60. Innovate New channels And content types
- 61. Get Interactive Interactivity http://www.flickr.com/photos/36821100@N04/3896331106/in/photostream/
- 62. Go Real-Time
- 63. Role of Social Media Social Media Distribution And monitoring
- 64. News as Landing Page http://www.flickr.com/photos/argenberg/184104386/
- 66. Cross-Channel Integration Integrate Across channels http://en.wikipedia.org/wiki/File:Sch%C3%A4renTurku.jpg
- 68. Lessons from Startups Lessons from tech startups http://www.flickr.com/photos/midiman/2923086119/
- 69. Coders Are Your Friends Involve your programmers http://www.flickr.com/photos/carolynwill/4407204251/
- 71. CMS for News More thoughts: http://www.maxcutler.com/2010/09/13/what-is-a-news-cms http://www.flickr.com/photos/seattlemunicipalarchives/4112145071
- 73. “Why are we letting the delivery platform hold our content hostage? News organizations should instead be ‘content-first,’ and use tools that promote content above all else.” - Max Butler, Sept. 13, 2010 http://www.maxcutler.com/2010/09/13/what-is-a-news-cms
- 74. Multiple Devices “These are weird times for publishing.” – Erin Kissane, Confab, May 9, 2011
- 76. Vanderbilt News (news.vanderbilt.edu)
- 79. Nieman Lab
- 80. PBS Media Shift
- 81. Adam Westbrook
- 82. News University
- 83. Valeria Maltoni, Conversation Agent
- 84. Dave Winer, Scripting News
- 85. Jay Rosen and Dave Winer, Rebooting the News
- 86. toolkit.snd.org (Society for News Design)
- 88. Mark Luckie, The Digital Journalist’s Handbook
- 89. Ryan Thornburg, Producing Online News: New Tools, Stronger Stories
Notas del editor
- What we did - Mainstream media as model- news is changing in MSM and we need to change to- news habits and expectations don’t change just b/c we’re higher ed - we don’t get a break
- What we did - Mainstream media as model- news is changing in MSM and we need to change to- news habits and expectations don’t change just b/c we’re higher ed - we don’t get a break- look to journalism for analogues - their budgets are similar to ours (get #s)- who wins ONA rewards, and for what?- hire ex-journalists or journalism grads -> content generalists in newsroom, multitool
- Stories
- Holistic approach
- Be creative, find new angle
- Analytics
- design
- Innovate and try new tech - Cover it Live- Live-tweeting- bring in social media contentQR, chats – new channels and content types
- Interactivity -QR, chats
- Real time - Man with the golden voice – don’t wait
- Social Media DistributionAnd monitoring
- News stories as landing pages – google, social media, links STATS on SM driver to News (Canada - http://www.reportr.net/2011/04/27/social-media-transforming-people-news/)
- Integrate across channels- social media- digital signage- printed materials- mobile - news consumption stats: http://stateofthemedia.org/2011/mobile-survey/- web sections (thru tagging) - Harvard (http://www.slideshare.net/harvardwww/analytics-and-social-tools-in-practice)
- Integrate across channels- social media- digital signage- printed materials- mobile - news consumption stats: http://stateofthemedia.org/2011/mobile-survey/- web sections (thru tagging) - Harvard (http://www.slideshare.net/harvardwww/analytics-and-social-tools-in-practice)
- Relationships - Share reporting, pool skills, give credit - http://www.pbs.org/idealab/2011/02/3-ways-to-expand-the-news-ecosystem045.html
- Lessons from tech startups - http://www.mediabistro.com/10000words/what-newsrooms-can-learn-from-tech-startups_b2585
- Involve your programmershttp://www.theatlantic.com/technology/archive/2011/04/the-hackers-who-keep-the-washington-post-running/236933/
- Make your content shareable and nimble – nimble, http://www.pbs.org/idealab/2011/05/no-need-for-violence-in-microformat-war-between-hnews-rnews126.html
- Have a CMS that Supports news publishing- Content centricDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?
- Have a CMS that Supports news publishing- Content centricDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?
- Have a CMS that Supports news publishing- Content centricDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?
- http://www.mediabistro.com/10000words/optimizing-news-websites-for-google-tv_b3660?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+10000words%2FwxYG+%2810%2C000+Words%29