Mac 212 live tips 2011

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Richard Berry

Tecnología Noticias y política

MAC 212
Live Programmes
Planning and top tips

Tip #3
Plan the programme fully –
And have a back-up

Creating Powerful Radio: P39 of Powerful Radio
extracts from Tommy Kramers Coaching Handbook

 Pull the listener with you

 Use real language

 Connect with the listener

 The rule of one

 Promote ahead

 Have a road map

 Find 2 ideas online. You
can use Twitter, The Daily
Mail, The Sunderland Echo

 How would you turn it into
radio?
TODAY  What techniques would
you use?

 Who would you talk to?

 Write a cue

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