E-Marketing and Revenue Management 2012 Larisa HuremovicTrustYou Získejte zákazníky na svou stranu: efektivní řízení online značky | Hotel‘s reputation on-line

1. Online Reputation
Management in
Hospitality
Larisa Huremovic
OCT, 2012

7. v
87% 95% 80%

8. Excellent! Malo Good Bad
Schlecht Malo
Bad Good
Goo
Excellent!
d
Excellent!
Bad Good
Good
好 Excellent! Excellent!
Dobrý
Good
Bad
Excellent!
ausgezeichnet! Excellent!
Good Bad Bad Bad
Excellent!
Bad
Good
© TrustYou 2008 – 2012 // Confidential and proprietary
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14. Circle Of Trust
CONVINCE LISTEN
UNDERSTAND
© TrustYou 2008 – 2012 // Confidential and proprietary
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15. Social Media Product Suite
LISTEN UNDERSTAND CONVINCE
REPUTATION SURVEYS REPUTATION MONITORING REPUTATION MARKETING
Listen to your guests with Understand what customers Convince your customers of
free, powerful guest are saying about your brand your reputation with free
satisfaction surveys and or product in real time. widgets like the TrustScore
Facebook application. to increase conversions on
your website.
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16. 16

17. Global Reputation Management

18.  More Bookings
Social media directly influences more than 87% of all online bookings.
 More Reviews, Better Scores
More than 80% of all reviews are positive, and for every 30 more
reviews the overall review scores increase by 5%.
 Increased Web Traffic
Sites with trusted reviews and scores integrated on their
website are crawled up to 200% more frequently.

19. v

20. Manage your online reputation. For more info:
Grow your business.
www.trustyou.com
Let us know, how we can help.
E: contact@trustyou.com
@TrustYou
facebook.com/TrustYou
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21. Kód | Code:
EMRM6