2. THE GAP BETWEEN
WHAT YOU WANT TO
COMMUNICATE AND
WHAT PEOPLE
ACTUALLY TAKE IN
GETS BIGGER EVERY
DAY.

3. STO
? RY
TRANSMEDIA CONSISTENT
STORYTELLING STORYTELLING

4. PEOPLE DON’T WALK AROUND
TALKING ABOUT YOUR BRAND ALL DAY.

5. Marketing

8. http://www.velocitypartners.co.uk/ideas-and-insights/

9. And what about you?
http://www.velocitypartners.co.uk/ideas-and-insights/

10. The winners will be those who build

11. GREAT STORY BRANDS

13. The price of a coffee
here (X) in Bar
Mundial, Lissabon?
X

14. Yahoo!/BBDO study (2012 Feb) "What's Your Story."

15. PROGRESSION OF ECONOMIC VALUE

18. 3
BASIC RULES
IN TELLING A GOOD STORY

19. #1
You are not the hero of the story!
It is not about your brand.

20. #2
Show some love!
A stories is ALWAYS build on emotions.

21. #3
Be Truthful!

22. Twitter:
@rafstevens

23. WHY GRINGO
WAS SUCCESSFUL?
1. It is not about Gringo ! It’s about all of us.
2. It is an emotional statement.
3. We believe him. It is authentic.

24. Want some more on
he power of corporate storytelling?
www.NoStoryNoFans.com