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Better burger
1. BUILDING A BETTER
BURGER
Making our best-selling
burger into a
healthier menu choice
2. PROBLEM AND SOLUTION
Problem: health-conscious
customers
avoid our burger because
of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the
burger that have less
calories, fat, and
carbohydrates
12/4/2014 DOMINIC MAZZUCA 2
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
12/4/2014 DOMINIC MAZZUCA 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
12/4/2014 DOMINIC MAZZUCA 4
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
Fat (g)
0 10 20 30
Better Burger
Best Seller
27
19
12/4/2014 DOMINIC MAZZUCA 5
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates
Both buns have sesame seeds. Alternate buns cost 10% less
Both process cheese products are orange. Alternate cheese has a longer shelf life. Alternate cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller