1. By:
Raghav Malhotra
MBA General
I.M.S.A.R
MDU Rohtak

2. An unbeatable
ADVERTISING weapon in
marketing
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8. • Brand Awareness Trial
Information
Purchase
• Brand Familiarity
• Brand Comprehension Brand
Persuasion Sales
Preference
• Brand Image
• Brand Personality
Reinforcement
Repeat
• Brand Relationship Purchase
I.M.S.A.R.

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11. Reasonable
Emotional
Rational
I.M.S.A.R.

12. Emotional
REASONABLE
RATIONAL
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13. I.M.S.A.R.

14. TV Print Online Mobile Outdoor Events
Ads Ads Ads Ads Ads Ads
I.M.S.A.R.

15. More than 85 % of money continues to be spent on print & TV
advertising– Financial Express New Delhi,feb 2,2010
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23. What?
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32. A very nascent strategy just to
advertise not to sell.
A product is placed inside a
hub and only promotional
concerns are tackled
I.M.S.A.R.

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43. Sequence
management
No
Blending
Explicit Clue
of
Of
factors
Product
Implicit
Integrative
Approach
I.M.S.A.R.

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46. Region
Selection
Culture
Selection
Values & Morality
Exploitation
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48. INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH , ROHTAK

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50. Books
• Marketing Management ,Kotler Keller Koshy Jha
• The (un)common sense of advertising, Sanjay Tiwari
Web
• www.Adex.com
• www.AdAge.com
Newspaper Dailies
• Business Standard,New Delhi
• The Financial Express,New Delhi
• The Economic Times,New Delhi
Journals & Magazines
• AdAge
• Business Today
I.M.S.A.R.