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Launching the Space Shuttle PRACTICAL ADVICE TO ENSURE A SMOOTH PUBLIC WEBSITE LAUNCH Raheel Gauba – Creative Director, Blackbaud
 
 
 
 
 
 
STEPS TO ENSURE A SMOOTH PUBLIC LAUNCH OF YOUR WEBSITE
Assemble a launch team ,[object Object],[object Object]
Avoid launching your website prematurely ,[object Object],[object Object],[object Object]
Create & Follow a Plan Accept delivery from vendor Launch 0% 100% 50% Page creation and setup Insert content according to inventory Link up pages & navigation Styleguide check Cross Browser Testing Analytics Communication Plan SEO Considerations Final Testing Optimize images & content Proofread Sitemaps Backups Restore Procedures Test, test… Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … Due xx-xx-xx Resources: Resource 1 Resource 2 … ,[object Object],[object Object]
Content Inventory
Content Inventory > Page Setup > Content > Linking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimize Images 400 x 220 px 400 x 220 px 53kb 1.2Mb Original dimensions: 400x220px Original dimensions: 1600x1200px
OPTIMIZE YOUR CONTENT TOO!
Optimize Content
Optimize Content
 
 
 
Optimize Content
Styleguide
Styleguide
Styleguide
SEO Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Proof reed ,[object Object],[object Object],[object Object]
Cross browser testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics ,[object Object],[object Object],[object Object]
Communication Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sitemaps
Sitemaps
Final Checklist Testing  >  Backup  >  Restore Procedures >  Redirects  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ready to launch? Do it on a Monday morning! ,[object Object],[object Object],[object Object]
QUESTIONS? Thank You! Raheel Gauba Creative Director, Blackbaud Internet Solutions Email:  [email_address] Phone:  +1 (843) 697-9579   Blog:  www.blackbaud.com/sansprofitdesign Facebook:  Raheel Gauba

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Launching The Space Shuttle: Practical Advice to Ensure a Smooth Public Launch of Your Website