New Business or Marketing plan Fruit Mixed energy drink

2. Prepared by
A.B.M. Ashiqur Rahman
120306075
Green University of Bangladesh

3. A Business Plan
On
Fruit Mixed Energy Drink

4. Company Highlights
• The Sun Star Beverages, a new firm going to
start its operation in Dhaka.
• Going to start with an energy drink product
with the name “Power Trip”.
• Sun Star will be a partnership firm.
• Going to start its operations in a limited
geographical level.
• The company’s growth policy is to fulfill the
customers need with quality product to grow.

6. Vision
“Our mission is to serve people by providing
quality energy drink”
Mission
Our vision is to capture the market of Dhaka by
providing quality energy drink at low price in
order to keep people healthy and fit.

7. Objective
• Maintain positive, strong growth each year not
withstanding seasonal sales patterns.
• Achieve a comprehensive output in market
penetration.
• A double to triple digit growth for the first five
years.
• Increase the profit margin by adequate
percentage each quarter through efficiency and
economy of scale.
• Maintain a significant research and development
and advertisement budget to enhance future
product developments.

8. Organogram
Board Of
Directors
CEO
Finance
Manager
Finance
Officer
Finance
Officer
Marketing
Manager
Marketing
Officer
Marketing
Officer
HR
Manager
HR Officer HR Officer

9. Production
Process

10. Reception Crushing Maceration Alkalinisation Filtration Acidification

11. Situation Analysis

12. SWOT Analysis
SWOT
Analysis
Strength
Weakness
Opportunity
Threat

13. STREGTH
• Comparatively low pricing
• Standard product quality
• Free from world recession
WEAKNESS
• Lack of expert workers
• Limitation of capital
• Lack of goodwill
OPPORTUNITY
• Tariff facility
• Free entry to the global market
• A vast market of energy drinks
THREAT
• Huge competition
• Lack of electricity and energy
• Probability of arising new competitors

14. COMPETITION ANALYSIS
Coca cola 75%
Virgin 10%
Mojo 5%
Speed 5%
Black Horse 0%
Tiger 5%

15. Marketing Strategy

16. Target Market
• Teenagers
• Adults
• Gamers
• Sports persons
• Also Late 50’s

17. Marketing Mix Analysis
1. PRODUCT
Uniqueness:
 No caffeine and fat
 Main ingredient-fruit essence
 Lowest price

18. Features:
Ingredients Amount Ingredients Amount
Serving size 1 can (8.4oz) Total crab. 32g
Calories 120 Dietary fiber 0g
Total fat 0g Sugars 30g
Saturated fat 0g Protein 0g
Cholesterol 0mg Riboflavin 20%
Sodium 75mg Vitamin B6 10%
Vitamin B12 10%; Fruit pulps 30%

19. 2. PRICE
 our motto "Classy but
not expensive“
 Purchase price of
retailer of 1 can is Tk.30.
 Power Trip reduces
prices in special events
such as Ramadan offer,
Pohela Boishakh, and
other Events.
Speed Virgin Tiger Cocacola
High Low Price Effect in
the Market

20. 3. PLACE
Main Cities:
• Dhaka
• Rajshahi
• Chittagong
Distribution Channel
Distribution
Channel
Super
Markets
Food &
Beverage
Store
Convenience
Store
Department
Store

21. 4. PROMOTION
Advertising
Channels
TV Campaign
Billboard
Newspaper
Advertising
Campaign

22. • Keeping environment free from pollution.
• Solving problem created by them and preventing the
society from new problem.
• Serving target market with their desired services.
• Protecting consumer rights.
• Performing voluntary jobs, like-blood donation, tree
planting, helping flood affected people.
Corporate Social Responsibility

23. Financial Statement

24. Cost of Project
Particulars Taka Taka
Land (200 Kathas, 2,00,000 each)
Building
Plant
Equipment
Supply Line
Vehicle (20 Lorries, 10,00,000 each)
Pre-operating Expenses
4,00,00,000
3,00,00,000
2,00,00,000
1,50,00,000
50,00,000
2,00,00,000
13,00,00,000
2,00,00,000
Total cost 15,00,00,000

25. Means Of Financing
Loan Capital:
Capital Structure:
Name of the Bank Total Amount Interest Rate
Dhaka Bank Ltd. 2,40,00,000 16%
Standard Chartered Bank Ltd. 2,40,00,000 16%
Equity Loan Total
10,20,00,000 4,80,00,000 15,00,00,000

26. Financial plan and loan requirment
Owner's Equity
68%
Bank Loan 32%

27. Cost of Production
Particulars Cost of Production
Monthly Amount in Tk. Yearly Amount in Tk.
Material Cost:
Raw materials:
Fruits
Chemicals:
Carbonated Water
Caramel
Sequestering
Utilities cost:
Electricity
Fuel
Labor Cost
Factory Overhead cost: Repairs maintenance
Rent
Taxes
Insurance
20,00,000
5,00,000
5,00,000
5,00,000
5,00,000
25,00,000
6,67,000
41,000
41,000
25,000
83,000
2,40,00,000
60,00,000
60,00,000
60,00,000
60,00,000
3,00,00,000
80,00,000
5,00,000
5,00,000
3,00,000
10,00,000
Cost of production 73,57,000 8,83,00,000

28. Income Statement
of
SUN STAR Beverages
Particulars Taka Taka
Sales Revenue
Less: Cost of Production
Gross Profit
Less: Selling Expenses
Total Operating Expenses
Operation Profit
Less: Financial Expenses
Depreciation
Building (3,00,00,000*5%)
Equipment (1,50,00,000*5%)
Vehicle (2,00,00,000*5%)
Earnings Before Interest & Tax (EBIT)
Less: Interest
Earnings Before Tax (EBT)
Less: Provision for Taxation (20%)
10,00,000
6,00,000
70,00,000
15,00,000
7,50,000
10,00,000
15,50,00,000
(8,83,00,000)
6,67,00,000
(16,00,000)
6,51,00,000
(1,02,50,000)
5,48,50,000
(67,20,000)
4,81,30,000
(96,26,000)
Earnings After Tax (EAT) 3,85,04,000

29. SUN STAR Beverages
Profitability Projection(3 Years)
Particulars 1st Year 2nd Year 3rd Year
Revenue
Less: Cost of Production
Gross Profit
Less: Selling Expenses
Operating Expenses
Operation Profit
Less: Financial Expenses
Depreciation
Building
Equipment
Vehicle
Earnings Before Interest & Tax (EBIT)
Less: Interest (14%)
Earnings Before Tex (EBT)
Less: Provision for Taxation (20%)
15,50,00,000
(8,83,00,000)
6,67,00,000
(10,00,000)
(6,00,000)
6,51,00,000
(70,00,000)
(15,00,000)
(7,50,000)
(10,00,000)
5,48,50,000
(67,20,000)
4,81,30,000
(96,26,000)
17,50,00,000
(8,83,00,000)
6,67,00,000
(10,00,000)
(6,00,000)
6,51,00,000
(70,00,000)
(15,00,000)
(7,50,000)
(10,00,000)
7,48,50,000
(67,20,000)
6,81,30,000
(1,36,26,000)
19,50,00,000
(8,83,00,000)
6,67,00,000
(10,00,000)
(6,00,000)
6,51,00,000
(70,00,000)
(15,00,000)
(7,50,000)
(10,00,000)
9,48,50,000
(67,20,000)
8,81,30,000
(1,76,26,000)
Earnings After Tax (EAT) 3,85,04,000 5,45,04,000 7,05,04,000

30. 0
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
1st year 2nd year 3rd year
Profitable growth of 3 years

33. Any Question???