How Reliance Communication used Digital Marketing powered by Zapak for Co Promotion of a movie Besharam, #iambesharam

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#iambesharam
28th August 2013

2. +
Objective
To use Twitter as a medium
for brand connect
To leverage TG towards the
brand
To build brand content
amongst prospect
consumers

3. +
What we did on Social Media
Digital Poster contest
#IAmBesharam Contest
On Twitter #tag Trended for 3
consecutive days at No1.
As a Mumbai Trend No1 - 26th – 27th
September
As a National Trend No1 - 27th
September
As a Promoted Trend Above No1 –
28th September

4. +
What we achieved on Facebook
Total Likes 38000+
Total comments 3900+
Total Shares 1200+
No of posters 6

5. +
What we achieved on Twitter
2000+ new followers acquired
8000+ tweets
@RelianceMobile reached 10lakh+ Twitter user
4.2million+ impressions
Generic and brand relevant conversations during the
conversations
100+ Influencers participated in the conversations

6. + KEY STATS
#IAmBesharam – Promoted Trend (28
1000+ New followers acquired @reliancemobile
5000+ Tweets around #iambesharam
7.50lakh+ Reach for @reliancemobile
Over all 3Million+ Impression @reliancemobile
80+ Influencers connect @reliancemobile
Generic + Brand relevant conversations
th
Sept)

7. Digital Posters
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8. + #IAmBesharam – Mumbai Trend (26-27
th

Trend at No1 *Organic Trend

500+ New followers acquired

25+ Influencers connect

Generic + Brand relevant conversations
Sept)

9. +
#IAmBesharam – India Trend (27
th

#IAmBesharam Trended nationally *Organic Trend

While trending

250+ Followers acquired

50+ Influencers connect

Generic + Brand Relevant conversation
Sept)

10. India Trend at No.1 for whole day

11. + KEY STATS
#IAmBesharam – Promoted Trend (28

3500+ New followers acquired @reliancemobile

5000+ Tweets around #iambesharam

7.50lakh+ Reach for @reliancemobile

Over all 3Million+ Impression @reliancemobile

80+ Influencers connect @reliancemobile

Generic + Brand relevant conversations
th
Sept)

14. EVEN AFTER WE STOPPED THE ACTIVITY ON 28th midnight
#iambesharam is still being talked about here is 20 hours
tweetreach stats after activity ended

15. +
About the contest

the contest ran around twitter to engage social audience for a
better brand connect

The content was build up around brand and generic
conversations.

Brand Content :- 3G, VAS, Callertunes, Reliance Mobile

Generic :- Besharam Movie

16. Screenshots
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Brand connect

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Brand connect

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Brand connect

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Brand connect

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Brand connect

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Brand connect

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Brand connect

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Brand connect
Screenshots
Brand connect
Brand connect

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Response Tweet

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Response Tweet

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Brand connect

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Brand connect

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TOP TWITTER INFLUENCERS
CONTRIBUTED, FOLLOWED & ENGAGED