Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

1. Submitted by :
Rahul Garg
1002814042
rhlgarg066@gmail.com
Submitted to :
Mrs. Surbhi Kansal

2. . Search engine optimization (SEO) is the process of
improving the volume and quality of traffic to a web site from
search engines via "natural" ("organic" or "algorithmic")
search results.
The art and science of raising a web page’s natural search
engine rankings. SEO is broken into two distinct buckets: on
page factors and off page factors. On page factors including
such items as: a website’s crawl-ability, internal linking set up,
keyword selection and placement, meta tags, etc. Off page
factors being building link popularity (inbound links) into
your website. I believe link building to still be the single most
important part of the SEO equation.

3.  Keyword
 Description
 Title
 Site Maps
 URL Structure
 ALT Tag
 Internal linking
 Header(H1,H2)Tag

4.  Directory Submission
 Bookmarking Submission
 Press Release Submission
 Article submission.
 Classified.
 Blog creation & Posting .
 Forums & comment posting

5. Log File
This is a file created by a web server or proxy server which
contains all information about the activity on that server.
PPC (Pay Per Click) (also called Cost per click)
Search engines where advertisers pay present the results of
that search every time someone clicks on your link. The
major PPC search engines today are Google Adwords,
Overture and Espotting.
Crawler / Spider / Robot / Spider
A program designed to crawl the web by following links
between pages. Is the usual form used by the major search
engines to find pages later part of their databases

6. Meta Description
This tag is important because it allows us to make a more profound
than in the title, which we refer to the page content.
Keywords
The spider chooses the appropriate keywords for each page,
then sends them back to its Search engine.
Algorithm
Algorithm is a formula that is used by the search engine to
categorize sites

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