This presentation gives a brief about the various testing services required in the Retail and ecommerce sector.

2. • India's Flipkart Raises $1 Billion in Fresh Funding
• Amazon invests $2 Billion in its Indian foray
• eBay launches a new iPhone app for sellers called
eBay Valet. It finds what items are worth, then sends
them in for valets to sell them for you. the seller
takes a pictures of their items, and the app gives
them an estimated price
• Chinese ecommerce site Alibaba launching IPO next
month is valued between $ 170 – $ 200 Billion
• ComScore Reports $56.1 Billion in Q1 2014 Desktop-
Based U.S. Retail E-Commerce Spending, Up 12
Percent vs. an Year Ago

3. Technology-enabled transactions and technology-mediated
exchanges of digitized information between parties (individuals
or organizations) as well as the electronically based intra-
organizational or inter-organizational activities that facilitate
such exchanges.
E-commerce

4. Technology-enabled transactions and technology-mediated
exchanges of digitized information between parties (individuals
or organizations) as well as the electronically based intra-
organizational or inter-organizational activities that facilitate
such exchanges.
or
commercial transactions conducted electronically on the
Internet
E-commerce

5. Introduction
Today’s retail environment is highly influenced by new
digital models which are becoming more mainstream,
as consumers enjoy higher internet penetration and
seek more convenience and value, as well as choice,
personalized offers, and great service.

6. Digital Commerce is on the Rise
– Robust internet infrastructure
– High internet penetration
– Fast broadband speeds

7. • Rise in the number of consumers accessing the internet
through their mobile devices has changed the way consumers
now shop

8. • Rise in the number of consumers accessing the internet
through their mobile devices has changed the way consumers
now shop
Source: International Telecommunication Union, World Telecommunication/ICT Development Report and database, and World Bank estimates.
Accessed June, 2014; Kantar Worldpanel, ACCELERATING THE GROWTH OF ECOMMERCE IN FMCG, 2014

9. • Rise in the number of consumers accessing the internet
through their mobile devices has changed the way consumers
now shop
Source: International Telecommunication Union, World Telecommunication/ICT Development Report and database, and World Bank estimates.
Accessed June, 2014; Kantar Worldpanel, ACCELERATING THE GROWTH OF ECOMMERCE IN FMCG, 2014

10. Digital Commerce: Market Size and Trends
According to A.T. Kearney (2014), global online retail sales have increased 17% yearly since
2007. Conlumino report estimates the market at just under $ 607 Billion in 2013, with
projected 2017 revenues of $ 1,027 Billion.

11. Digital Commerce: Market Size and Trends
According to A.T. Kearney (2014), global online retail sales have increased 17% yearly since
2007. Conlumino report estimates the market at just under $ 607 Billion in 2013, with
projected 2017 revenues of $ 1,027 Billion.

12. Digital Commerce: Market Size and Trends
According to A.T. Kearney (2014), global online retail sales have increased 17% yearly since
2007. Conlumino report estimates the market at just under $ 607 Billion in 2013, with
projected 2017 revenues of $ 1,027 Billion.
Global Online Retailing Sales Forecasts
(USD billion), by Region, 2012 – 2017
Regions 2013 2017
CAGR (%)
2012 – 2017
North America 251.7 335.1 7.62%
Europe 173.3 255.8 10.67%
Asia Pacific 151.2 378.0 24.49%
Latin America 24.4 48.2 18.00%
Middle East and
Africa 6.0 10.1 13.74%
Overall 606.8 1,027.3 13.76%
Source: Conlumino

13. Ecommerce can be classified by the types of goods sold
• Physical goods, e.g., books, gadgets, furniture, appliances, and the like
• Digital goods, e.g., software, eBooks, music, text, images, video and the like
• Services, e.g., tickets, insurance, and the like
Classifying Ecommerce Business Based on Nature of Participants:
Business to Business Ecommerce (B2B Ecommerce)
In this type of ecommerce, both participants are businesses. As a result, the volume and
value of B2B ecommerce can be huge. An example of business to business ecommerce could
be a manufacturer of gadgets sourcing components online.
Intel  Dell
Heinz Mc Donalds
Business to Consumer Ecommerce (B2C Ecommerce)
When we hear the term ecommerce, most people think of B2C ecommerce. That is why a
name like Amazon.com pops up in most discussions about ecommerce. Elimination of the
need for physical stores is the biggest rationale for business to consumer ecommerce.
Dell Sells to me

14. Consumer to Business Ecommerce (C2B Ecommerce)
But online commerce has empowered consumers to originate requirements that
businesses fulfill. An example of this could be a job board (e.g.. Naukri, Monster) where a
consumer places her requirements and multiple companies bid for winning the project
(online Tenders). Another example would be a consumer posting his requirements of a
holiday package, and various tour operators making offers (custom made holiday
packages)
Consumer to Consumer Ecommerce (C2C Ecommerce)
The moment you think of C2C ecommerce eBay.com comes to mind. That is because it is
the most popular platform that enables consumers to sell to other consumers. Since
eBay.com is a business, this form of ecommerce could also be called C2B2C ecommerce
(consumer to business to consumer ecommerce)
User X sells his iPod User Y Buys it (via eBay)

15. m-commerce
• Goldman Sachs estimates that global m-commerce sales reached $133
billion in 2013, and that this number will reach $626 billion in 2018, which
is just shy of equalling total global e-commerce sales for 2013 of $638
billion.
• eMarketer estimates m-commerce sales to account for 26.5% of e-
commerce sales by 2017, registering growth of 347% since 2012.
E.g.
Mobile banking
Mobile Ticketing
Information services

16. In 2013, ASOS, one
of the leading
online fashion
retailers in the UK,
received a third of
the traffic on their
website from mobile
devices.

17. Where does e-commerce come from….
What platforms are used….
Oracle ATG Commerce
OMS IBM Websphere
Venda Hybris
Netsolace eBay GSI Commerce
Demandware Elastic Path
Magento ntershop
Red Prairie

18. Companies which uses these platforms:
Oracle ATG Commerce ( Walmart, JC Penny, Walgreens, Kohl’s, Neiman Marcus)
IBM Websphere (Staples, QVC, Sears, Target)
Hybris (Costco, Puma, )
eBay GSI Commerce (Sony, RadioShack Corp., Kate Spade, Ralph Lauren, National Football
League, Major League Baseball etc.)
Elastic Path (Western Union, Pearson, Virgin Media, Google etc.)
Intershop (Bosch, De Telegraaf, D&B, EuRail, Hafele, HP etc.)
Red Prairie (Chevron, Gaylord Entertainment, Peet's )
Magento (Rovio, Olympus, VIZIO, Franklin, Sierra Nevada etc..)
Demandware (Adidas, Brooks Brothers, Converse, FILA, Loreal, etc.)
Netsolace (The Jones Group, Godiva, ecco etc.)
Venda (Arsenal, UNIVERSAL, TESCO etc. )
OMS (Moet-Chandon, Henleys, Stanley, Whirlpool, UN Foundation etc.)

19. ReferralCandy determined that there are 102,728 e-commerce retailers in the United
States that are generating at least $12,000 per year in revenue. That’s a 13.5 percent
increase over last year’s findings, which revealed 90,501 online retailers generating the
same amount.
Other findings from the study include:
61,728 online retailers generate at least $25k in revenue (up 12.8 percent from the
year before)
38,157 e-commerce merchants generate at least $50k in revenue (up 12.3 percent
from the year before)
23,587 online merchants generate at least $100k in revenue (up 13.6% from the
previous year)
ReferralCandy - a Singapore-based company that automates referral programs for online retailers

20. Testing in ecommerce
1. User Interface Testing, essential for eCommerce and Social Apps
2. Automation, need of the hour
3. Integration Testing for third party Apps
4. Performance An Important aspect of quality application
5. Security to safeguard customer data and identity

21. Thank You