ppt on corporate entrepreneurship

1. CORPORATE
ENTREPRENEURSHIP

2. THE NATURE OF CORPORATE
ENTREPRENEURSHIP
 DEFINING THE CONCEPT
 -CORPORATE ENTREPRENEURSHIP
 . Active that receive organizational sanction
and resource commitments for the purpose
of innovative results.
 -A process where by an individual or a group
of, in association with an existing
organization create anew renewal.

3. THE NEED FOR CORPORATE ENTRE
PRENEURING
 .Rapid growth in the number of new and sophisticated
competitors.
 Sense of destruct in the traditional methods of corporate
management.
 An exodus of some of the best and brightest people from
corporations to become small business entrepreneurs.
 International competition.
 Downsizing of major corporations.

4. INNOVATION

5. THE CORPORATE
ENTREPRENEURSHIP PROCESS
STRATEGIC RENEWAL
INNOVATION
CORPORATE VENTURING

6. TYPES OF INNOVATION
 . RADICAL INNOVATION
 -The launching of inaugural breakthroughs.
 -These innovation take experimentation and
determined vision, which are not necessarily
managed but must be recognized and nurtured.
 .INCREMENTAL INNOVATION
 Evolution of a product or service into larger market.
 Maybe time the incremental innovation will take over.

7. RULES FOR AN INNOVATIVE
ENVIROMENT
 1.Encourage action.
 2.Use informal meeting.
 3.Tolerate failure and use learning experince.
 4.Persist in gettind idea to market.
 5.Reward innovation for innovation for innovation sake.
 6.Put people on small terms for failure oriented projects.
 7. Expect clever bootlegging of ideas.
 8. Rewards and promote innovative personnel.

8. STRATEGY

9. CONCEPTUALIZING CORPORATE
ENTREPRENEURSHIP STRATEGY
 CORPORATE ENTREPRENEURSHIP STRATEGY
 -A vision directed organization wide reliance on
entrepreneurial behavior that purposefully and
continuously rejuvenates the organization and
shapes.
 -It require the creation of congruence between the
entrepreneurial vision of the organization leaders .

11. CRITICAL STEPS OF A CORPORATE
ENTREPRENEURIAL STRATEGY
 Developing the vision
 Encouraging innovation
 Structuring for an entrepreneurial climate
 Developing individual manager
 Developing venture teams

12. CORPORATE VENTURING

13. CORPORATE VENTURING
 REETABLISHING THE DRIVE TO INNOVATE.
 Invest heavily in entrepreneurial activities that allow
new ideas to flourish in an innovative environment.
 Provide nurturing and information sharing activities.
 CORPORATE VENTURING
 Institution the process of embracing the goal of
growth through development of products.

15. PREPARING FOR
FAILURE

16. PREPARING FOR FAILURE
 ‘LEARNING FROM FAILURE’
 Recognizing the importance of managing the grief
process that occurs from project.
 Understanding how organizational routines and
rituals are likely to influence the grief recovery.
 Ensuring that the organization social support system
can encourage greater learning.

17. SUCCESSFUL CORPORATE
ENTREPRENEURSHIP

18. SUCCESSFUL CORPORATE
ENTREPRENEURSHIP
Thing big……..really big.
Bring in the A-team.
Start small.
Establish unique measurement techniques.

19. THIS IS MY MBA PRESENTATION . I HAVE PUT
MY FULL SINCERE EFFORT, IN SPITE OF MY
EFFORTS IF MAY BE SOME OMMISSION OR
MISTAKES SO MIGHT BE SUGGEST ME TO
IMPROVE IT.
THANK-YOU