2. Sales Promotion A presentation by a team of Royal Albertianz

3. Definition

5. Objectives

7. Tools of Sales Promotion

9. Explanations And Examples

10. Free Samples Distributed for free to attract customers to try out new products.

11. Bonus Offer Something given free or an extra amount of the product given free with the product to induce customers to buy the product.

12. Exchange Scheme Exchange of old product for new product with a reduction in price.

13. Price-off offer Products are sold at a price lower than the original to boost up sales in off-season

14. Coupon Offer Coupons are distributed to public freely or through mail, newspaper etc. They can avail a discount on the product by showing the coupon.

15. Exhibitions Organized at local, regional, national, international level to introduce new products, or usefulness of the products.

16. Trading Stamps These are given along with products according to the value of products. Sufficient amount of these are to be collected within a particular time to avail some benefits.

17. Refunds Giving the price of the product back, partially or fully, if some conditions are fulfilled.

18. Scratch And Win Customers scratch on a particular area either on the package of the product or on a card given on purchase. Free gifts or cash discount will be availed as instructed in the area.

19. Importance

22. Hope everyone enjoyed the show and received the prize I offered……….