Brm chp07

ATTITUDE MEASUREMENT Chapter - 7

[object Object],Meaning of Attitude Measurement

Components of Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relationship between Attitudes and Behavior ,[object Object],[object Object],[object Object],[object Object]

Changing Attitudes ,[object Object],[object Object],[object Object],[object Object]

Association Between Measurement of Beliefs and Situation ,[object Object]

Measurement Scales ,[object Object],[object Object],[object Object],[object Object]

TYPES OF ATTITUDE SCALES ,[object Object],Single Item Scales Continu-ous Scales Multi Item Scales Itemized Category Scales Rank Order Scales Compara-tive Scales Constant Sum Scales Paired Compari-son Scales Pictorial Scales Likert Scales Semantic Differential Scales Stapel Scales

[object Object],[object Object]

[object Object],[object Object],[object Object]

Profile Analysis ,[object Object]

CONSIDERATIONS IN SELECTING A SCALE ,[object Object]

[object Object],[object Object],[object Object],[object Object],Factors which are considered while selecting a scale are given below:

Thank you for your attention Thank You

Brm chp07

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (20)

Similar a Brm chp07

Similar a Brm chp07 (20)

Último

Último (20)

Brm chp07