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Compression Tames the True Cost of
Running Big Data Analytics on Hadoop
Enterprise Multi-structured
Data Growth Sky-Rockets
In 2011, 1.4m Zettabytes of Data Generated by The Enterprise (1)
Financial
Services
Analytics will drive 70%
of investments in expansion
& modernization of
infrastructure to 2015. (2)
2011 2015
70%
Communications
Mobile data growing at
92% - reaching 6.3
exabytes /month by 2015. (3)
2011 2015
92%
Utilities
Technologies Enabling
SmartGrid will Grow
To $34b by 2020 (4)
2011 2020
$34b
Retail
60% increase in
retailers’ operating
margins possible
with big data (5)
2011 2015
60%
Zettabytes
1.4m
$$
40x Compression = 97.5% Node Reduction
Savings of over $1m
(Node purchase & operating cost for 3 years)
Hadoop
Nodes Reduction
97.5%
At 40x Compression
75 Nodes 3yr cost
$1.05m
2 Nodes 3yr cost
$28k
Big Data on Hadoop Requires
Lots of Storage and Nodes
In Next Decade, Data Center Information Growth Is 50x (6)
Growth
50x
50% Running Hadoop
in next 5 years (7)
50%
1 Zettabyte = 268 million nodes!
@12TB/Node, 3x Replication = 4TB user data/node
1ZB
Extreme Data Compression Drives Down Nodes
Value and Pattern De-duplication
Gives Optimal Compression
Unique data format stored
on Hadoop, which eliminates
duplicates while retaining
full original values and
structure upon access -
no re-inflation required. (9)
0
5
10
15
20
25
30
35
40
45
50
HADOOP
LZO
COMPRESSED
RELATIONAL
FLATFILE
GZIP
COLUMNAR VALUE &
PATTERN DE-
DUPLICATION
3X 6X 7X 8X
40X
Compression
40x
Total Cost of Hadoop Includes Buying & Operating Nodes
Real-World: 300TB user data = 75 Nodes
(8)
Total Cost = $1.05m
300TB For 3 years
Operate
Buy
FOOTNOTES
1) IDC & CosmoBC.com: http://techblog.cosmobc.com/2011/08/26/data-storage-infographic/
2) Gartner Predicts 2012: Information Infrastructure and Big Data (Nov 2011)
3) Cisco Visual Networking Index: Forecast and Methodology, 2010-2015
4) Lux Research, Jan 2011: The Surprise Winners in the $34 Billion Smart Grid Market
5) McKinsey Global Institute May 2011: Big data: The next frontier for innovation, competition, and productivity
6) IDC: Extracting Value from Chaos, June 2011
7) Research by Internet Research Group & Infineta (Dec 2011) - http://www.datacenterknowledge.com/archives/2011/12/13/will-big-data-clog-networks-with-big-traffic/
8) Based on industry pricing and market feedback.
9) Internal benchmarks conducted by RainStor using customer & partner data (2011)
OTHER FACTOIDS
1) 37% of those surveyed named system performance and scalability as the second biggest challenge for them in the coming year
– (source: http://www.computerworld.com/s/article/9194283/Data_growth_remains_IT_s_biggest_challenge_Gartner_says )
Find Out How Your Data Compresses: info@rainstor.com
Hadoop Big Data Compressed
(and Sitting Pretty)

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Big Data Analytics on Hadoop RainStor Infographic

  • 1. Compression Tames the True Cost of Running Big Data Analytics on Hadoop Enterprise Multi-structured Data Growth Sky-Rockets In 2011, 1.4m Zettabytes of Data Generated by The Enterprise (1) Financial Services Analytics will drive 70% of investments in expansion & modernization of infrastructure to 2015. (2) 2011 2015 70% Communications Mobile data growing at 92% - reaching 6.3 exabytes /month by 2015. (3) 2011 2015 92% Utilities Technologies Enabling SmartGrid will Grow To $34b by 2020 (4) 2011 2020 $34b Retail 60% increase in retailers’ operating margins possible with big data (5) 2011 2015 60% Zettabytes 1.4m $$ 40x Compression = 97.5% Node Reduction Savings of over $1m (Node purchase & operating cost for 3 years) Hadoop Nodes Reduction 97.5% At 40x Compression 75 Nodes 3yr cost $1.05m 2 Nodes 3yr cost $28k Big Data on Hadoop Requires Lots of Storage and Nodes In Next Decade, Data Center Information Growth Is 50x (6) Growth 50x 50% Running Hadoop in next 5 years (7) 50% 1 Zettabyte = 268 million nodes! @12TB/Node, 3x Replication = 4TB user data/node 1ZB Extreme Data Compression Drives Down Nodes Value and Pattern De-duplication Gives Optimal Compression Unique data format stored on Hadoop, which eliminates duplicates while retaining full original values and structure upon access - no re-inflation required. (9) 0 5 10 15 20 25 30 35 40 45 50 HADOOP LZO COMPRESSED RELATIONAL FLATFILE GZIP COLUMNAR VALUE & PATTERN DE- DUPLICATION 3X 6X 7X 8X 40X Compression 40x Total Cost of Hadoop Includes Buying & Operating Nodes Real-World: 300TB user data = 75 Nodes (8) Total Cost = $1.05m 300TB For 3 years Operate Buy FOOTNOTES 1) IDC & CosmoBC.com: http://techblog.cosmobc.com/2011/08/26/data-storage-infographic/ 2) Gartner Predicts 2012: Information Infrastructure and Big Data (Nov 2011) 3) Cisco Visual Networking Index: Forecast and Methodology, 2010-2015 4) Lux Research, Jan 2011: The Surprise Winners in the $34 Billion Smart Grid Market 5) McKinsey Global Institute May 2011: Big data: The next frontier for innovation, competition, and productivity 6) IDC: Extracting Value from Chaos, June 2011 7) Research by Internet Research Group & Infineta (Dec 2011) - http://www.datacenterknowledge.com/archives/2011/12/13/will-big-data-clog-networks-with-big-traffic/ 8) Based on industry pricing and market feedback. 9) Internal benchmarks conducted by RainStor using customer & partner data (2011) OTHER FACTOIDS 1) 37% of those surveyed named system performance and scalability as the second biggest challenge for them in the coming year – (source: http://www.computerworld.com/s/article/9194283/Data_growth_remains_IT_s_biggest_challenge_Gartner_says ) Find Out How Your Data Compresses: info@rainstor.com Hadoop Big Data Compressed (and Sitting Pretty)