SlideShare una empresa de Scribd logo
1 de 23
RESEARCH  METHODOLOGYPRESENTATION TOPIC COMAPARISION BETWEEN SPICEJET & JETLITE. Presented by Kartik                     G-20 Yogita                    G-21 Mahendra             G-22 Manoj                    G-23 Minakshi                G-24 Mrigya                    G-25 PRESENTED TO:-                           M.V. KULKARNI SIR
Spice jet vs. jetlite VS Presented by  group-4
Objective Grasping changing consumer preferences Great advertising.
Introduction                           “Get more when you fly” Siddhanta Sharma              CEO  Gary Osborne                      CFO Spice jet named its aircrafts after the name of the Spices. Best low cost airlines With highest customer value. second low cost airline in terms of market share Total revenue-16,89,44,80,000
Contd… Total destinations -18 Operates 125 flights daily. Least cancellation with dispatch reliability of 99.9%  Started its fair from Rs.99/-
Board members NameDesignation Ajay Singh                                Director B S Kansagra                           Director  Mukkaram Jan                       Director  Tom Ronell                              Director Atul Sharma                            Director Kishore Gupta                         Director  RanjeetNabha                        Director  Vijay Kumar                            Director
Fleet Aircraft                           In service                  order Boeing 737-800              14                              9 Boeing 737-900ER           5 Total                                  19                           9
Cont… It comes closure to achieve break even in Q-4 of 2009. It reports a net loss of 7.8 crs. in Q-4 of F.Y. 09 4.4% growth in Operating Revenue from Rs. 399 crore to Rs. 417 crore 10.3% growth in passenger traffic from 12.38 lacs to 13.67 lacs 5.2 % growth in number of flights from 9,667 to 10,170  39% reduction in Fuel cost per Available Seat Kilometer from Rs. 1.27 to Rs. 0.77
Customerprefrence Rated as best overall airlines from New Delhi to Chennai. Received highest satisfaction rating on key factors covering the efficiency and friendliness of the ground and in the flight service.
Advertising                                                                        strategy In order to increase their brand recalls they are all set to launch there first ever television commercial. They rely mostly on print media for their promotional activities.
SpiceJet                                               is the winner of Best low-fare airline in a survey conducted by MaRS on behalf of Hindustan Times (December 2009).  Employer Branding Institutes' Best Employer Brand Award for our employee best practices(December 2009) Hyderabad  World Travel Market Award for multi-channel approach in distribution(November 2009)London  Smart Travel Asia's Top 10 Best Budget Airlines in Asia for two consecutive years (Aug 2008 & Sept 2009) Hong Kong
                                               Cont… National Award (ICWAI) for excellence in Cost Management (March 2009), New Delhi  CIO 100 Award for IT efforts for customer satisfaction and business growth(2007, 2008 & 2009) India  2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London  Outlook Traveler's Best Low Cost Airline (Feb 2008) India  TAFI - Abacus's Best Low Cost Airline (Sept 2007) Malaysia .
Maunu von Lueders is the CEO of JetLite Formely known as Air Sahara but now controlled by Jet Airways. It operates 110 flights daily’ Total destinations -30 It was acquired by Jet airways in 2007 Positioned as value based airline. It promises low cost airlines.
Made profit of 3.90 crs on revenue of Rs.416.40 crs. Advertisement
Board Members NAME                                 DESIGNATION NareshGoyal                         Chairman Mr. Saroj K. Datta (69 ),     Executive Director Mr. Yash Chopra                  Director Mr. Aman Mehta                  Director Mr. Iftikar                              Director  M. Kadri                                 Director Mr. JavedAkhtar                 Director  Mr. Victoriano                      Director   P. Dungca                              Director   Mr. Ali Ghandour                Director
USP In flight  shoping program Litemobile
Products and                                             Services                            Boarding card delights. Jet café Cargo 1  fair pass Infant care Travelling with animals
Fleet Aircraft                                                                         in service                      order            order Boeing 737-700                                                              7                                        -          Boeing 737-800                                                              8                                          9  Bombardier CRJ-200ER                                                  7                                        - Total                                                                                             22                                             9
Awards Jetlite airlines has won several domestic as well as international accolades. JetLite Airlines was confronted with (PATA) the Pacific Asia Travel Association Gold Award in 2003 at Bali, Indonesia during the 52nd PATA Annual Conference.  JetLite also won the award for its Sixer initiative and was adjudged as the Largest Web Merchant of India times for the year 2003.
Market Share Domestic market share  - 12.2% Domestic market share - 07.4% Total Revenues of INR 16.7 Billion (USD 328.4 Million)
Spice Jet Vs jetlite
Spice Jet Vs jetlite

Más contenido relacionado

La actualidad más candente

K I N G F I S H E R
K I N G F I S H E RK I N G F I S H E R
K I N G F I S H E R
guest61a8d3
 
52325852 total-quality-management-in-jet-airways
52325852 total-quality-management-in-jet-airways52325852 total-quality-management-in-jet-airways
52325852 total-quality-management-in-jet-airways
dhruvsheth
 
Kingfisher Airline
Kingfisher AirlineKingfisher Airline
Kingfisher Airline
girishmittal
 
Analysis of kingfisher airlines
Analysis of kingfisher airlinesAnalysis of kingfisher airlines
Analysis of kingfisher airlines
dspatra
 
Air blue presentation
Air blue presentationAir blue presentation
Air blue presentation
Azaan Karim
 

La actualidad más candente (20)

Spicejet
SpicejetSpicejet
Spicejet
 
K I N G F I S H E R
K I N G F I S H E RK I N G F I S H E R
K I N G F I S H E R
 
Jet airways
Jet airwaysJet airways
Jet airways
 
JET AIRWAYS
JET AIRWAYSJET AIRWAYS
JET AIRWAYS
 
Air Blue
Air BlueAir Blue
Air Blue
 
52325852 total-quality-management-in-jet-airways
52325852 total-quality-management-in-jet-airways52325852 total-quality-management-in-jet-airways
52325852 total-quality-management-in-jet-airways
 
Airline industry
Airline industryAirline industry
Airline industry
 
Spicejet-Hope is in the air?
Spicejet-Hope is in the air?Spicejet-Hope is in the air?
Spicejet-Hope is in the air?
 
Jet airways ppt
Jet airways pptJet airways ppt
Jet airways ppt
 
Final of 7p's
Final of 7p'sFinal of 7p's
Final of 7p's
 
Kingfisher Airline
Kingfisher AirlineKingfisher Airline
Kingfisher Airline
 
Analysis of kingfisher airlines
Analysis of kingfisher airlinesAnalysis of kingfisher airlines
Analysis of kingfisher airlines
 
Jet airways
Jet airwaysJet airways
Jet airways
 
Kingfisher airlines, word
Kingfisher airlines, word Kingfisher airlines, word
Kingfisher airlines, word
 
1)arvinth aviation assignment pass
1)arvinth aviation assignment pass1)arvinth aviation assignment pass
1)arvinth aviation assignment pass
 
Air blue presentation
Air blue presentationAir blue presentation
Air blue presentation
 
Shaheen Airport Services (SAPS)
Shaheen Airport Services (SAPS)Shaheen Airport Services (SAPS)
Shaheen Airport Services (SAPS)
 
Jet Airways
Jet AirwaysJet Airways
Jet Airways
 
Airasia PPT
Airasia PPTAirasia PPT
Airasia PPT
 
Strategic Management: Spicejet Project
Strategic Management: Spicejet ProjectStrategic Management: Spicejet Project
Strategic Management: Spicejet Project
 

Similar a Spice Jet Vs jetlite

Kingfisher's marketing plan
Kingfisher's marketing planKingfisher's marketing plan
Kingfisher's marketing plan
Ankit Agrawal
 
Naresh goyal and jet airways
Naresh goyal and jet airwaysNaresh goyal and jet airways
Naresh goyal and jet airways
apoorv2051
 
Airline Industry Marketing Ppt
Airline Industry Marketing PptAirline Industry Marketing Ppt
Airline Industry Marketing Ppt
AMANPREETJOHAL
 
Kingfisher Airlines
Kingfisher AirlinesKingfisher Airlines
Kingfisher Airlines
Ankit Rohila
 
Kingfisher Airlines
Kingfisher AirlinesKingfisher Airlines
Kingfisher Airlines
palakthareja
 

Similar a Spice Jet Vs jetlite (20)

Jetairways-CRM
Jetairways-CRMJetairways-CRM
Jetairways-CRM
 
Indian aviation industry success and failure
Indian aviation industry  success and failureIndian aviation industry  success and failure
Indian aviation industry success and failure
 
Kingfisher airlines fly the good times
Kingfisher airlines  fly the good timesKingfisher airlines  fly the good times
Kingfisher airlines fly the good times
 
Kingfisher airlines fly the good times
Kingfisher airlines  fly the good timesKingfisher airlines  fly the good times
Kingfisher airlines fly the good times
 
Kingfisher's marketing plan
Kingfisher's marketing planKingfisher's marketing plan
Kingfisher's marketing plan
 
Airlines
AirlinesAirlines
Airlines
 
STRATEGIC PATHS: SPICEJET AIRLINES, STRUGGLING LCC (INDIA)
STRATEGIC PATHS:  SPICEJET AIRLINES, STRUGGLING LCC (INDIA)STRATEGIC PATHS:  SPICEJET AIRLINES, STRUGGLING LCC (INDIA)
STRATEGIC PATHS: SPICEJET AIRLINES, STRUGGLING LCC (INDIA)
 
Naresh goyal and jet airways
Naresh goyal and jet airwaysNaresh goyal and jet airways
Naresh goyal and jet airways
 
Akshay samant
Akshay samantAkshay samant
Akshay samant
 
Airline Industry Marketing Ppt
Airline Industry Marketing PptAirline Industry Marketing Ppt
Airline Industry Marketing Ppt
 
failed stratergies of kingfisher
failed stratergies of kingfisher failed stratergies of kingfisher
failed stratergies of kingfisher
 
Kingfisher_Crashing the Ground
Kingfisher_Crashing the GroundKingfisher_Crashing the Ground
Kingfisher_Crashing the Ground
 
Kingfisher_Crashing the Ground
Kingfisher_Crashing the GroundKingfisher_Crashing the Ground
Kingfisher_Crashing the Ground
 
Kingfisher Airlines
Kingfisher AirlinesKingfisher Airlines
Kingfisher Airlines
 
Kingfisher
KingfisherKingfisher
Kingfisher
 
Marketing project_Air India
Marketing project_Air IndiaMarketing project_Air India
Marketing project_Air India
 
Kingfisher Airlines
Kingfisher AirlinesKingfisher Airlines
Kingfisher Airlines
 
Dps mann
Dps mannDps mann
Dps mann
 
Air
AirAir
Air
 
Low cost airlines in INdia
Low cost airlines in INdiaLow cost airlines in INdia
Low cost airlines in INdia
 

Último

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 

Último (20)

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 

Spice Jet Vs jetlite

  • 1.
  • 2. RESEARCH METHODOLOGYPRESENTATION TOPIC COMAPARISION BETWEEN SPICEJET & JETLITE. Presented by Kartik G-20 Yogita G-21 Mahendra G-22 Manoj G-23 Minakshi G-24 Mrigya G-25 PRESENTED TO:- M.V. KULKARNI SIR
  • 3. Spice jet vs. jetlite VS Presented by group-4
  • 4. Objective Grasping changing consumer preferences Great advertising.
  • 5. Introduction “Get more when you fly” Siddhanta Sharma CEO Gary Osborne CFO Spice jet named its aircrafts after the name of the Spices. Best low cost airlines With highest customer value. second low cost airline in terms of market share Total revenue-16,89,44,80,000
  • 6. Contd… Total destinations -18 Operates 125 flights daily. Least cancellation with dispatch reliability of 99.9% Started its fair from Rs.99/-
  • 7. Board members NameDesignation Ajay Singh Director B S Kansagra Director Mukkaram Jan Director Tom Ronell Director Atul Sharma Director Kishore Gupta Director RanjeetNabha Director Vijay Kumar Director
  • 8. Fleet Aircraft In service order Boeing 737-800 14 9 Boeing 737-900ER 5 Total 19 9
  • 9. Cont… It comes closure to achieve break even in Q-4 of 2009. It reports a net loss of 7.8 crs. in Q-4 of F.Y. 09 4.4% growth in Operating Revenue from Rs. 399 crore to Rs. 417 crore 10.3% growth in passenger traffic from 12.38 lacs to 13.67 lacs 5.2 % growth in number of flights from 9,667 to 10,170 39% reduction in Fuel cost per Available Seat Kilometer from Rs. 1.27 to Rs. 0.77
  • 10. Customerprefrence Rated as best overall airlines from New Delhi to Chennai. Received highest satisfaction rating on key factors covering the efficiency and friendliness of the ground and in the flight service.
  • 11. Advertising strategy In order to increase their brand recalls they are all set to launch there first ever television commercial. They rely mostly on print media for their promotional activities.
  • 12. SpiceJet  is the winner of Best low-fare airline in a survey conducted by MaRS on behalf of Hindustan Times (December 2009). Employer Branding Institutes' Best Employer Brand Award for our employee best practices(December 2009) Hyderabad World Travel Market Award for multi-channel approach in distribution(November 2009)London Smart Travel Asia's Top 10 Best Budget Airlines in Asia for two consecutive years (Aug 2008 & Sept 2009) Hong Kong
  • 13. Cont… National Award (ICWAI) for excellence in Cost Management (March 2009), New Delhi CIO 100 Award for IT efforts for customer satisfaction and business growth(2007, 2008 & 2009) India 2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London Outlook Traveler's Best Low Cost Airline (Feb 2008) India TAFI - Abacus's Best Low Cost Airline (Sept 2007) Malaysia .
  • 14. Maunu von Lueders is the CEO of JetLite Formely known as Air Sahara but now controlled by Jet Airways. It operates 110 flights daily’ Total destinations -30 It was acquired by Jet airways in 2007 Positioned as value based airline. It promises low cost airlines.
  • 15. Made profit of 3.90 crs on revenue of Rs.416.40 crs. Advertisement
  • 16. Board Members NAME DESIGNATION NareshGoyal Chairman Mr. Saroj K. Datta (69 ), Executive Director Mr. Yash Chopra Director Mr. Aman Mehta Director Mr. Iftikar Director M. Kadri Director Mr. JavedAkhtar Director Mr. Victoriano Director P. Dungca Director Mr. Ali Ghandour Director
  • 17. USP In flight shoping program Litemobile
  • 18. Products and Services Boarding card delights. Jet café Cargo 1 fair pass Infant care Travelling with animals
  • 19. Fleet Aircraft in service order order Boeing 737-700 7 - Boeing 737-800 8 9 Bombardier CRJ-200ER 7 - Total 22 9
  • 20. Awards Jetlite airlines has won several domestic as well as international accolades. JetLite Airlines was confronted with (PATA) the Pacific Asia Travel Association Gold Award in 2003 at Bali, Indonesia during the 52nd PATA Annual Conference. JetLite also won the award for its Sixer initiative and was adjudged as the Largest Web Merchant of India times for the year 2003.
  • 21. Market Share Domestic market share - 12.2% Domestic market share - 07.4% Total Revenues of INR 16.7 Billion (USD 328.4 Million)