1. Rajeev Vyas
Phone: + 44 7942 444 440 (U.K.) / + 91 9929 902 833 (India)
E-Mail: rajeevvyas2001@yahoo.com
Aspiring to attain career enrichment through senior level managerial assignments in Sales &
Marketing / Business Development with a growth oriented organisation.
PROFESSIONAL SYNOPSIS
 A dynamic professional with nearly 6 years of rich & extensive experience in Strategy Planning &
Management, Sales & Marketing, Business Development, Key Account Management, Channel
Management & Team Management.
 Presently associated with A.S.D.A. Wal-Mart, Hounslow, UK as Marketing & Sales Manager.
 A keen planner, strategist & implementer with demonstrated abilities in devising sales & marketing
activities and accelerating the business growth.
 Possess excellent business acumen with skills to remain on the cutting edge.
 Track record of consistently achieving the projected targets, building dynamic sales teams & identifying
high-yielding services and products during the career span.
 An effective communicator with excellent relationship building & interpersonal skills; strong analytical,
problem solving & organisational abilities.
ORGANISATIONAL EXPERIENCE
Strategy Planning & Management
 Establishing short / long term budgets in tune with corporate strategies for achieving business targets
across Middle East and Asian market.
 Planning and assessing the revenue potential in business opportunities across the assigned region.
 Analysing & reviewing the market response / requirements and communicating the same to the sales
teams for accomplishment of the business goals.
Sales & Marketing / Business Development
 Overseeing the sales & marketing operations, thereby achieving increased sales growth.
 Utilising client feedback & personal network to develop marketing intelligence for generating leads.
 Identifying streams for revenue growth & developing marketing plans to build consumer preference.
 Conducting competitor analysis by keeping abreast of market trends & achieving market share.
 Implementing sales promotions & launching activities as a part of brand building (please confirm).
Key Account Management
 Developing relationships with key decision-makers in target organisations for business development.
 Interfacing with the clients for suggesting the most viable product range and cultivating relations with
them for securing repeat business.
 Managing activities pertaining to finalisation of deals for smooth execution of sales & order processing.
Channel Management
 Identifying and networking with financially strong and reliable channel partners resulting in deeper
market penetration and improved market share.
 Developing and appointing channel partners to expand product reach in the market and coordinating
to assist them in promoting the product.
Team Management
 Leading, mentoring & monitoring the performance of team members to ensure efficiency in process
operations and meeting of individual & group targets.

2.  Creating and sustaining a dynamic environment that fosters development opportunities and motivates
high performance amongst team members.
ORGANISATIONAL EXPERIENCE
A.S.D.A. Wal-Mart, Hounslow, UK Since Jun’09
Marketing & Sales Manager
Key Deliverables
 Spearheading a team to increase sales and ensure efficiency.
 Managing the stock levels and making key decisions about stock control.
 Analysing the sales figures and forecasting future sales volumes to maximise profits.
 Utilising information technology to record sales figures, for data analysis and forward planning.
 Handling the staffing issues such as interviewing potential staff, conducting appraisals and performance
reviews, as well as providing or organising training and development.
 Ensuring compliance to various standards for quality, customer service and health and safety.
 Resolving health, safety, legal and security related issues.
 Promoting organisation locally by liaising with local schools, newspapers and the community in general.
 Organising special promotions, displays and events.
 Updating the colleagues on business performance, new initiatives and other pertinent issues.
 Maintaining awareness on market trends in the retail industry, understanding forthcoming customer
initiatives and monitoring what local competitors are doing.
 Initiating various changes to improve the business, e.g. revising opening hours to ensure the store can
compete effectively in the local market.
Notable Achievements
 Actively involved in promoting the company’s brand throughout Europe.
 Played a key role in developing new strategies for new projects for North London.
 Holds the merit of introducing new promotion strategies through SMS and achieved 25% increase in sales
in Sept’09.
Radisson Edwardian Company, Heathrow, UK Nov’06 – May’09
Brand Manager
Key Deliverables
 Planning and completing the brand audits across 13 hotels in the group to ensure consistency in terms of
brand messages and representation.
 Developing and executing marketing plans & programs, both short / long range, to ensure the profit
growth and expansion of company products and / or services.
 Conducting research, analysis and monitoring of financial, technological, demographic factors.
 Looking after the organization's advertising and promotion activities including print, electronic, and direct
mail outlets.
 Establishing marketing goals to ensure share of market and profitability of products and / or services.
 Recommending various changes in basic structure of marketing group to ensure effective fulfilment of
objectives assigned.
 Coordinating with the Writers & Artists and monitoring copywriting, designing, layout, paste-up, and
production of promotional materials.
 Managing key projects, including:
- Market research on spa facilities available across all five star hotels in London, involving collating
information on the packages available to customers, presenting it in graphical form and recommending
strategies to enable the hotel to compete
- Promotion of the company’s brand throughout Europe with specific responsibility for researching the
most popular brands in the continent; reporting on Radisson’s current brand position and advising on
how to secure increased market share
 Liaising with the representatives of the design and print companies for production of all creative literature.
 Facilitating the distribution of company’s material, including hotel brochures and fact sheets across all 13
hotels as well as to agents in USA, Australia, Germany and other countries.
 Rendering writing & editing support for all outbound communication, including all promotional materials,
website content, a monthly/ quarterly newsletter and the annual meetings.
 Functioning as Internal Liaison for the business units, and other marketing resources in Latin America.

3.  Reviewing and editing the existing promotional materials for marketing effectiveness, cross-selling
implications and adherence to corporate brand guidelines.
Notable Achievements
 Boosted the business for the Indian market by 30%.
 Conceptualised and introduced new holiday packages for families and tours, thereby augmenting business
by 30 % in off-season.
 Holds the distinction of receiving “Employee of the Year Award” in 2007 for generating new business
markets and increasing revenue by 15%.
Jindal Saw Pipe Limited, Mumbai, India May’03 – Aug’05
Marketing Executive
Key Deliverables
 Responsible for the marketing of steel pipe products manufactured by the company.
 Developing and maintaining healthy working relationships with new corporate clients for the company.
 Executing the critical projects, including the development and execution of current marketing strategies.
 Coordinating with the external advertising agencies on ongoing campaigns.
 Evaluating the market reactions to the advertising programs, merchandising policy and product packaging.
 Ensuring timely adjustment of marketing strategy & plans to meet changing market conditions.
 Conducting marketing surveys on current and new product concepts.
 Conceptualising and formulating annual marketing plan in conjunction with Sales Department.
 Managing the Marketing Department budget and ensuring the delivery of all marketing activity within
agreed budget.
 Specifying the market requirements for current / future products by conducting market research supported
by on-going visits to customers and non-customers.
PROFESSIONAL TRAINING ATTENDED
 IELTS: International English Language Testing System in 2005.
QUALIFICATIONS
Diploma in Information Technology 2007
South Bank College, London
Masters Degree in Business Administration (MBA) – Marketing 2006
Preston University, London
Bachelors Degree in Commerce (B.Com) 2003
Sydenham College of Commerce & Economics, Mumbai, India
IT SKILLS – Windows, C++, MS Office & Internet Applications
PERSONAL DETAILS
 Date of Birth : 16th April 1983
 Present Address : 95 Grove Road, Hounslow, TW3 3PR, United Kingdom.
 Permanent Address: B-98 Kanta Khaturia Colony, Bikaner – 334001, Rajasthan, India.